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Social Media
Marketing to Moms
Introduction
Social Media?
Medium of interaction for exchanging information virtually.
Trendy women!
According to a study, women use every major social media channel more than
men.
• Facebook- 78% women & 69% men
• Tumblr- 54% women & 46% men
• Instagram- 20% women & 15% men
• Twitter- 18% women & 17% men
Moms & Social media
Today technology drives motherhood and
motherhood drives technology!
• More women are turning to social media as a
substitute
• Housewives no longer exists in high proportions,
they tend have their own career
• Limited time to connect with their chit chats
friends for support
Facts
• 74% Moms purchase products after reading
blogposts
• 65% learns about a new product via social media
• 66% view social networks as a source of information
• 64% of Moms read online reviews before purchasing
• 56% follow up on product recommendation made
online
Virtual mom communities
• Facebook groups and
pages
• Mommy blogs
• Pinterest
• Mobile apps
• Niche mom websites
Big question! Why target moms?
• Primary decision maker from households to
cars
• Controls spending in most of households
• Its very crucial for marketers to target moms
Targeting social media savvy moms
Use inbound marketing
4.Delight3.Close2.Convert1.Attract
Blogs
Keywords
Social Media
Surveys
Smart content
Social Monitoring
eCRM
emails
Forms
Call-to-action
Landing pages
Strategy
1.Give them what they want
2.Be a resource to moms
3.Build a community around your brand
4.Bring your branded social media efforts
alive in your ads
5.Deliver a message that's cause-worthy
6. Cater to Mom's mobile lifestyle
7. Put Mom in the driver's seat
8. Keep moms entertained
9. Make it personal
10. Make sure Mom knows how
to find you
Live example
Questions?
Thanks
Sarvanshu & Ahmad Ghadieh
References
https://hbr.org/2009/09/the-female-economy
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
http://m2moms.com/fast_facts.php

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Social media marketing to Moms

Editor's Notes

  1. Means of interactions among people in which they create, share, & exchange information and ideas in virtual communities and networks. 78 percent of adult females use Facebook, while only 69 percent of men do; 54 percent of women are on Tumblr (only 46 percent of men) 20 percent of women are on Instagram, while 15 percent of men are. One fairly even split exists for Twitter, which sees 18 percent of women and 17 percent of men.
  2. Today technology drives motherhood and motherhood drives technology! More than ever women are turning to online social networking sites as a substitute for the support and friendship they used to find in neighbours. Time has changed as housewives no longer exist in high portion, now a days women tend to have their own career. Such women have limited time to navigate their connections to have support and advice about daily tasks such as “becoming a mom, buying cloths, looking for advices, etc.”. So they turn to social media for 24x7 support.
  3. 74% of Moms have purchased products as a result of promotion mention in a blog. 65% of Moms learn about a product of service through social media. 66% view social networks as a source of information. 64% of Moms read online reviews before making a purchase. 56% follow up on product recommendations received on social sites to learn more.
  4. As we researched, we found out that woman uses social media more than men and moms are the primary decision makers from household to cars whether she earns it or not. She is the one who controls household spending in most of households. So, this demographic is very crucial to marketers in order to navigate the best way to attract mothers, as we have proved that they possess a big market share.