MARKETING PLAN FOR SPORT ....(RUNNING)

1. MARKETING =?

2. The American Marketing Association:
“Marketing is an organizational function
and a set of processes for creating,
communicating, and delivering value to
customers and for managing customer
relationships in ways that benefit the
organization and its stakeholders”.

3. PONGSAK SAY :
TRANSACTION TO
SERVE NEED of
TARGET CUSTOMER
AND(we) ACHIVED
GOAL

6. WHY WE BUY ?
VALUE COST
VALUE IS ????
$1.9 Million

8. • COST
MONETARY
ENERGY
TIME
PSYCHIC

9. 3 กรกฎาคม 2560 9
We’ve recognized for several years that sport is part of
entertainment. The market now is really sports, fashion and
music. We can’t expect to ignore reality and survive.
- Reebok president Robert Meers
SPORTS IS CHANGING

10. TARGET CUSTOMER
DEMOGRAPHY
PSYCHOGRAPHY
GEOGRAPHY
BEHAVIOR

11. CUSTOMER / FANASTIC
MOTIVE / INSPIRATION
PASSION

23. ]

25. BEFORE
DURING
AFTER
GAME

26. www.pongsakswat.blogspot.com
pongsakswat@yahoo.com
+66-81-7543838

27. Example of a chart