The document provides an overview of the Ultimate Fighting Championship (UFC), including: - A brief history of UFC from its origins in the 1990s as a tournament format to its current status as a regulated sport overseen by state athletic commissions. - Details on how UFC reformed its rules and branding to become more sport-like and remove more violent elements to gain greater acceptance and lift bans in many states. - Quotes from UFC executives Dana White and Lorenzo Fertitta discussing what makes UFC appealing as a combat sport spectacle. - A SWOT analysis identifying UFC's strengths in talent, revenues, and fanbase; weaknesses in fighter treatment and competition; opportunities in expansion and business divers

2. Rully Angga
VS Satria
Setiawan
Yudhawijaya Muhammad
VS Fajar
Imandaru
Azniar
Nurina
MONDAY, AUGUST 16
LIVE ON PAY-PER-VIEW

3. The UFC is the most exciting
combat sport in the world because
there are so many ways to win and
so many ways to lose.. Boxing is
your father’s sport – Dana White
What makes UFC so great is that
every single man on the planet gets it
immediately. It’s just two guys beating
each other up – Lorenzo Fertitta
We’re not for everyone, and we
don’t try to be. If you don’t like
fighting sports, great, this is
America, that’s your right. All we ask
is people understand what we are –
Dana white

4. What the H*LL is
?
The Ultimate Fighting Championship (UFC) is a mixed martial
arts (MMA) promotion company based in the United States
that hosts most of the top-ranked fighters in the world and
produces numerous events worldwide.

5. History
• 1992, Davie proposed to Rorion Gracie and John Milius an eight-man,
single-elimination tournament with a title of War of the Worlds, inspired
Gracie jiu-jitsu defeating various martial-arts masters
• 1993, WOW Promotions sought a television partner and approached pay-
per-view producers TVKO (HBO)
• 1995, following UFC 5 in Charlotte, North Carolina, Davie
and Gracie sold their interest in the franchise to SEG and
disbanded WOW Promotions.
•2001, Frank and Lorenzo Fertitta, executives with Station
Casinos, and Dana White, a boxing promotor, bought the
UFC for $2 million and created Zuffa LLC (Zuffa) a parent
entity controlling the UFC.

6. There’s NO Rule
in UFC !

7. violent nature of the burgeoning
sport quickly drew the attention of
the U.S. authorities
Senator John McCain led a
campaign to ban UFC, calling it
"human cockfighting
Banned in 36 States
Dropped from major sanctioning from state
cable PPV distributor athletic commisions

8. UFC increased its cooperation with state
athletic commissions and redesigned its
rules to remove the less palatable
elements of fights
•UFC 12 saw the introduction of weight-
classes.
•UFC 14 gloves became mandatory the UFC gradually re-branded itself
No kicks to the head of a downed as a sport, rather than a spectacle
opponent, hair pulling, fish-hooking,
headbutting, and groin strikes “McCain said "The sport has grown
up. The rules have been adopted to
•UFC 15 saw more limitations on give its athletes better protections and
permissible striking areas to ensure fairer competition."
• UFC 21 using five-minute rounds

9.  STRENGTH :
 Possessed many talent scout
 Startegic partnership with Spike TV
 Emerging new sport
 Huge fanbase in North America
 Already captured 90% of MMA’s industry total revenues
 High revenues from pay per view event
 Joe Rogan as commentator for all major UFC events and Joe Silva as UFC’s
matchmaker and talent recruiter
 Dana White’s non traditional role as UFC’s most crucial publicity machine proved
to be unique and succesful marketing strategy
 WEAKNESS :
 “Americanized” MMA style isn’t acceptable by Japanese crowd
 Limited number of avenues for young fighters to pursue a career in UFC
 Low current payout structure for fighters especially for first timers
 UFC doesn’t have union to protect the interests of its athletes
 New 2009 rule that required licensing fee for sponsorship right of fighter

10.  OPPORTUNITY :
 Recently acquired corporate sponsors (Harley Davidson & Bud Light)
 International expansion opportunities (UAE, European, British & Asian partners)
 Business diversification by releasing series of video games and giving THQ
worldwide right to develop video game titles under UFC brand, and series of
action figures from Jakks Pacific and Round 5
 More and more American states were movingtoward legalizing mixed martial arts
 Converting fans from WWE & boxing by attracting household name such as
Brock Lesnar with large fanbase from WWE
 New potential audience generated in females aged 18 – 36 and general sport fans
who were neither MMA, boxing and wrestling
 THREAT :
 Recent sponsorship may not in line with UFC’s target audience
 UFC’s popular fighter leave UFC for competitor league due to contract dispute
 The unpopular decision to shut down PRIDE, yet UFC require access to large pool
of talented fighters
 Emerging competition from rival (Strikeforce, IFL ,EliteXC & DREAM)

12. valuable experience
Stakeholders experiences
positive negative
Employees Dana White’s loud personality and Dana White’s disputes with writers,
unorthodox style generates UFC's athletes, and public interests might turn
media publicities company image to be worst and
affecting to company 's growth in long
term.
Fighters Fighters could compete with other UFC tend to exploits fighters through
martial arts unfair contracts and no athletes union
formed.
Audiences UFC gives audience the MMA
competition shows
Government Government banned UFC due to lack of
rules to protect athletes.
Partnerships Many TV channels could broadcast
UFC shows
Sponsorships Companies, especially man’s Affliction Clothing being "punished" by
products, could promotes their UFC after emerging Affliction
products Entertainment. 1 Year later, AC joint
UFC back.
Competitors UFC efforts make competitors hard to
grow, because UFC often broadcast
their shows in the same time with

13.  Make fighter classification based on achievement to attract
sponsorship even for amateur fighter, for example :
Grade Rank Cost of sponsorship
I 1-10 $ 100,000
II 11-20 $ 60,000
III 21-30 $ 40,000
IV 31-rest $ 10,000
 Improving payout structure to treat fighter better
 Establishing fighter union for fighter sake
 Make priority to strategic partners
 Establishing UFC’s amateur league and develop those
fighter in order to boosting their ability and compete in UFC

14.  Expand the UFC market to
 North America and surrounding region like Mexico,
Brazil because they have long time history about
MMA fighting.
 Europe such as Russia and Ukraina because these
country have many boxer and wrestler which their
fighting style resemble the same characteristic with
UFC.

15. THANK YOU