PC16 Exhibition Brochure

18-19 May 2016
NEC Birmingham, UK
Celebrating its 26th year - be part of the success story
Organised by Sterling Events
Exhibition and Promotional Opportunities
www.primarycareandpublichealth.co.uk
PR
IMARY CA
RE
&PU
BLIC HEA
LTH
The UK’s leading event for GPs, commissioning
groups and all healthcare professionals working
in primary care, community, public, global and
prison health.
EXHIBIT
Primary Care and
Public Health 2016
@PrimaryCare16
#PrimaryCare16

Strong Visitor Buying Power
Visitors to the 2015 event said they were responsible for the following products and services:
• Addiction
• Allergies
• Baby care
• Baby feeding
• Eye care
• Diagnostics
• Complementary therapies
• Communication
products/telemedicine
• Continence care
• Dermatology products
• Diabetes care
• Disability aids
• Disposables
• Furniture i.e. couches
• Health care equipment/devices
• Health education
• Health promotion
• Hygiene/infection control
• IT software/clinical systems
• Job searching
• Medical education
• Mental health
• Minor surgery
• Moving and lifting products
• Nutrition products
• Office products
• OTC products
• Pain management
• Patient information and support
• Patient testing/monitoring
• Pharmaceuticals
• Physiotherapy products
• Podiatry, orthotics and prosthetics
• Premises and facilities
• Professional services
• Rehabilitation
• Respiratory care
• Sexual health
• SLT products/aids
• Training and CPD
• Travel health
• Vaccines
• Weight management
• Wound dressings/products
6837 delegates attended over
the two days - thats a 9%
increase from last year!
of delegates
said they
were prescribers22%
THE FACTS
Delegate Job Setting Delegate Geographical
Breakdown
Delegates Planning to Purchase
as a Result of Attending
How MuchTime Delegates
Spent in the Exhibition
14%
8%
10%
3%
4%
1%.5%
35%
9.5%
9%
6%
51%
30%
19%
Yes
Unsure at the moment
Not relevant
21%
34%17%
28%
1 hour
2 hours
3 hours
Longer
London and
Home Counties
South East
South West
East Anglia
Midlands
East Midlands
Wales
North West
North East
Scotland &
Northern Ireland
Europe & rest
of the World
Primary care
Community
Private practice
Public health
Secondary care
Commissioning
Residential/care
home/hospice
Education
Local Authority/
Government
NHS Direct
NGO/voluntary/
charity sector
Prison health
Tertiary
Armed forces
3%
3%
1% 1%
.5% .5%3%
3%
35%
14%12%
8%
6%
11%

For a refreshing approach to exhibiting, call Sterling Events on +44 (0)151 709 8979
REFRESHINGLY DIFFERENT
Celebrating 26Years at the Forefront of Innovative Healthcare Events
Primary Care and Public Health 2016 is now in its 26th successful year of
delivering high quality business leads and a vibrant and enthusiastic audience
to the many exhibitors that return annually.We never stand still – 2016 sees
some exciting developments including new expanded programmes, themed
zones within the exhibition hall and three live exhibitor showcase theatres.
WhyYou Should Exhibit
• Primary Care and Public Health 2016 represents a great return on investment
• Exhibitors reported up to 1500 new leads made
• The event is an excellent launch pad for new companies, products and services
• Over 6800 delegates attended this year, that’s a 9% increase!
• Our excellent reputation for professionalism, customer care and organisation combined with
an ethical approach to business guarantees a highly productive and worthwhile experience
• Our 26 year successful track record says it all!
• General practitioners
• Clinical commissioning
and providers
• Practice management
• Public health and
health inequalities
• Global health
• Prison health
• Mother and baby
• Neonatal
• Child health
• Young people’s health
• Sexual health
• Travel health
• Wound care
• Palliative and end of life care
• Care of older people
• Medical education NEW
• Obesity and weight management
• Allergies NEW
• Dermatology and minor surgery
• Nutrition and dietetics
• Physiotherapy and occupational therapy
• Speech and language therapy
• Podiatry and orthotics
An Outstanding Conference Programme
What makes this event unique is the extremely high quality conference programmes, profiling leading
healthcare experts and practical examples of best practice. Programmes include:
SKINwound care and
dermatology demonstrations
TASTEfood tasting, healthy eating
and special diets
BODYphysiotherapy and
podiatry demonstrations
Exhibitor ShowcaseTheatres – demonstrate your products and services free
The conference is free of charge to attend for practising healthcare professionals.

m2
EXHIBITION STAND COSTS
Exhibitor Information Pack
As an exhibitor, you will receive an information pack three months prior to the exhibition containing everything you need to know about
the event and the venue as well as order forms for items such as badges, furniture, storage, additional electrics etc.This is available as
a hard copy and on the Internet. Electrical sockets, furniture, storage, porterage and catering are not included in the stand cost.
2 m
3 m
4 m
6 m
8 m
9 m
10 m
12 m
15 m
16 m
18 m
20 m
24 m
30 m
36 m
£ 910.00
£ 1365.00
£ 1820.00
£ 2730.00
£ 3640.00
£ 4095.00
£ 4550.00
£ 5460.00
£ 6825.00
£ 7280.00
£ 8190.00
£ 9100.00
£ 10,920.00
£ 1205.00
£ 1660.00
£ 2115.00
£ 3025.00
£ 3935.00
£ 4390.00
£ 4845.00
£ 5755.00
£ 7120.00
£ 7575.00
£ 8485.00
£ 9395.00
£ 11,215.00
£ 6675.00
£ 7120.00
£ 8010.00
£ 8900.00
£ 10,680.00
£ 13,350.00
£ 16,020.00
SQM PACKAGE PACKAGE PACKAGE
STAND COSTINGS
A B C
Terms and Conditions available upon request and on our website
A
Shell Scheme
£455 per square metre
Stand walls, carpet, company name
board, lighting, parking pass, entry in
event guide and exhibitor badges.
B
All Inclusive Shell Scheme
An all inclusive package so that you
don't have to worry about additional
orders for your stand. It is the same as
the standard shell scheme package but
also includes:
• 1x2 amp (500W)
electrical socket
• full colour logo printed
next to your editorial entry
in the event guide
• 2 chairs
• 1 x trestle or round table
C
Space Only
£445 per square metre
(available on sites 15sqm + only)
Carpet, entry in event guide, parking
pass and exhibitor badges. Please
note that your stand will need to
be fully constructed and you will
be required to submit a stand
drawing one month prior to the
event for approval.
You may not wall off any
open sides of your stand.

PROMOTIONAL OPPORTUNITIES
Orange Package £17,950
• Conference session sponsorship
• 24m exhibition stand
• Outside back cover advert
in the event guide
• 10 gramme insert in the
event guide
• Your logo on all delegate lanyards
• 4x2m banner above your stand
• Your logo on all
promotional material
• Link to your website from
the event website
• Pre-event e-shot to all delegates
• One Data Capture Pen
DemoTheatres
Body £2850
Physiotherapy and podiatry
demonstrations
Taste £2850
Food tasting, healthy eating
and special diet showcase
Skin £2850
Dermatology and wound
care demonstrations
• Sponsorship & branding of theatre
• Guaranteed one 15 minute
demonstration each day
• Branding on all event
• Branding on website
• Half page colour advert
in event guide
MAIN SPONSOR PACKAGES
Lemon Package £12,950
• Conference session sponsorship
• Full page colour advert
in the event guide
• Advert and feature
in delegate newsletter
the event website
Lime Package £9995
• DemoTheatre
session guaranteed
• Full page colour advert
in the event guide
the event website
Website Banners
• Leaderboard £1250
• Skyscraper on
specific programme £850
• Banner £850
Banner AboveYour Stand £950
A 4x2m full colour banner above your
stand, the best way of letting delegates
know who and where you are.
We believe in giving exhibitors
every opportunity to promote
themselves, so we have
developed some attractive
and cost-effective packages
to suit all budgets and
ensure maximum exposure.
Conference Session
Sponsorship £2850
You can run a conference session –
content must be educational and
non-promotional with speakers
who are practising healthcare
professionals. Sponsored sessions
are limited. Depending on the
stream chosen, numbers range
from 100 to 1400 delegates.
You must exhibit to be eligible
for session sponsorship.
Delegate Lanyards £3200
Your logo on all badge lanyards
worn by delegates, probably the
most prominent form of branding.
The cost is for a two colour logo.
ADDITIONAL PROMOTIONAL OPPORTUNITIES
Delegate Badges £2800
Your logo and strapline on all
badges worn by delegates.
Pre and Post Event
Mailing £995
A mailing sent via email to all
registered delegates,
either before or after the event.
Promotional Bottled
Water £3200
A branded bottle of
water with your logo
on it given to every
delegate as they enter.
Inserts in the Event Guide
• 2 sides A4 or A5 £995
• 4 sides A4 or A5 £1295
• 6 sides A4 or A5 £1495
• Larger price on request
Event Guide Advertising
The event guide is given to all
delegates when they arrive and
contains a detailed conference
programme, useful information,
venue and stand plan, exhibitor list
and profiles. All adverts are full
colour and subject to approval.
Final artwork must be supplied.
• Outside back cover £1650
• Inside front cover £1450
• Inside back cover £1250
• Full page £885
• Half page £585
• Quarter page £450
• Product Photo £125
Event Newsletter £995
Emailed to all delegates
immediately before the event. We
can feature your product/service and
include your logo and a photograph.
PR
IMARY CA
RE
&PU
BLIC HEA
LTH
Picnic Area £2550
Located in the exhibition hall, this is
used by delegates throughout the
day. Includes banner above
area and 20 branded
beanbags (which
you can keep).

Sterling Events
Organised by Sterling Events Ltd, 62 Hope Street, Liverpool L1 9BZ UK
T: +44 (0)151 709 8979 F: +44 (0)151 708 9861 E: primarycareandpublichealth@sterlingevents.co.uk
Visit www.sterlingevents.co.uk to find out about other events we run and
services we can provide to exhibitors.
Exhibition Helpline + 44 (0) 151 709 8979
DELIVERING WHAT EXHIBITORS WANT
“The best event we have attended this year so far, very
busy, and many useful contacts made.”
David Chandler, PAPAA
“The event was non-stop, a great atmosphere and it was
well worth exhibiting our image collection to a vast array
of interested HCPs here.”
Carly Dakin, Wellcome Images
“Really pleased with the attendance and engagement
at Primary Care, offering us a great opportunity to
launch a new range of products in an original format
to a wide audience.”
Helen Stevenson, Marks & Spencer
”The programme is designed so that there is a constant
flow of delegates coming to the stand and the topics
attract a wide range of relevant healthcare professionals -
we see more midwives at this event than at their own
annual professional conference. Primary Care 2016 is
already booked for us! “
Fiona-Jane Kenworthy, Dr Brown’s Natural Flow
“Great show with a wide mix of speaker topics and the
delegates took time to look around the exhibition hall.”
Jo Fletcher, Espère Healthcare
“Always a very busy show for us, we get a lot out
of attending. It's one of our busiest for the year for
handing out leaflets and talking to interested contacts.”
Michelle Carnovale,The Chartered Society of Physiotherapy
“A well organised conference which gave us access
to a wide variety of friendly, enquiring delegates.”
Angela Hunter EDS UK
Sterling Events, 26Years of Excellence
If you have attended one of our events before, then you will
understand why we have such a loyal following of exhibitors,
delegates and speakers. Market leaders in organising a range of
conferences and exhibitions, we combine strong organisational
and marketing skills with a wealth of experience, attention to
detail and a strong ethical approach to business. We are
committed to extremely high levels of quality and customer
care, and always listen to what exhibitors and delegates want.
In addition to Primary Care and Public Health, we run several
events on behalf of leading healthcare organisations as well
as Health and Wellbeing at Work.
What Everyone is Saying....
Primary Care and
Public Health 2016
@PrimaryCare16
#PrimaryCare16
Fantastic to see so many primary care professionals
interested in #psoriasis treatment @PrimaryCare15
Psoriasense
Wonderful time @PrimaryCare15 !! BlueControl for
#psoriasis was a hit will come back next year thank
you to all the organisers Psoriasis BlueLED
Day 2 @PrimaryCare15 Great day giving demonstrations
on the #powerheartG5 AED #AED Cardiac Science UK
It's been a very busy 2 days at @PrimaryCare15
Thanks to everyone who visited us Algeos UK
Thankyou @PrimaryCare15 for a great conference and
exhibition.@LymeAction is booked for 2016 :-)
Loads of interest in OS1st at @PrimaryCare15 from
Podiatrists and Physiotherapists looking after runners!
@ingsourceuk OS1st
Handed out over 2000 APEC packs to keen health care
professionals at @PrimaryCare15- a very successful 2
days and we're still going! Action Pre-eclampsia
Busy busy busy! @ingsourceuk @feetspace @podoquick
@PrimaryCare15
Day 2 @PrimaryCare15. Very well organised and with a
6000+ footfall we've managed to raise awareness of
#encephalitis to a lot of people! Encephalitis Soc CEO
Another busy day on stand C60 @PrimaryCare15 with
@rainsburyrec and the @CareUK_HCJobs team
A relentless flow of people waiting to check their sun
damage here on the @SunSenseUK stand at
@PrimaryCare15 Teralon Media
JoinDementiaResearch Great to see healthcare profs
sign up to #join dementia research! Lots of interest from
podiatrists & physiotherapists at @PrimaryCare15
VISION 2020 UK Dr Waqaar Shah, Just returned from
stand @PrimaryCare15 . Lots of people and lots of
interest in Strategy and role of @VISION2020UK
So much enthusiasm @PrimaryCare15 Lots of
discussions with midwives & health visitors about using
@babybuddyapp in practice Best Beginnings
Fascinating and enjoyable day had by the SLT team
yesterday at @PrimaryCare15 we're buzzing with new
ideas! Children'sTherapies

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