2. Franchise Food Trade Show
• Event Description
• Who We Are
• Why Sponsor Us
• Sponsorship Package
• Sponsorship Conditions/Contract
• Acceptance Form
3. Who we are
Ivy Ye Juan Moreno Rebecca Hallquist Yoong Siang Lee
4. Event Description
What?
-A three day event (April 24th-26th, 2016)
-New pre-packaged goods and desserts, provided by diverse vendors
-Available for sampling by prospective buyers
-Free Entry
-Co-presented with the Food Network Canada (1-hour special TV show)
-Buyers and vendors will be able to make sales at the trade
Who?
-Buyers from grocery store chains
-Entry-level luxury restaurants
-Hotel catering
-Event catering companies.
Where?
-Place: The Toronto Metro Convention Centre – Exhibit Hall Floor
-Capability: 500 vendors, including sponsor booths
-Details: 70% of the vendors to be selling pre-packaged food, 20% desserts, and 10% miscellaneous
5. Why Sponsor Us
Longo’s FRANCHISE
Marketing
Objectives
1) To reach the GTA
and beyond,
2) To promote new and
healthy products to
buyers
To promote new
pre-packaged
goods and
desserts
Positioning Entry-level Luxury Entry-level Luxury
Operational
Areas
GTA
Mainly GTA, and with
national and international
attendees
6. Why Sponsor Us
Franchise will provide you with:
• a local event to expose Longo’s to new and exciting products, products
that would help give Longo’s customers the best food experience
• a partnership where our commitment to healthy new products aligns
with Longo’s desire to inspire healthy families
• a chance for Longo’s stand out from other grocery store chains –
due to the affiliation with the new and exciting products at our
tradeshow
• national and international contacts that could prove invaluable to
Longo’s efforts to expand beyond the GTA and Ontario
7. Why Sponsor Us
FRANCHISE will provide you with:
• inspiration for the Longo’s magazine and their recipes from the new
products at the show
• a forum for Longo’s to better advertise their branding (ex. the magazine
and recipes plus Grocery Gateway)
• an event that matches the very multicultural tone of the City
• added exposure for Longo’s via the Food Network T.V. episode --
advertising the attractive food products and creativity found in the
grocery store
• the opportunity to support local industry and small businesses:
vendors and buyers from Toronto and the GTA will be invited and
strongly encouraged to attend the event
8. Sponsorship Package
Title Sponsor $150,000
• Print Media
Logo on event website, food network website
Logo on signage on site
Logo on printed invite
Full spread (16” by 12”) in newspaper and trade magazine
• Social Media
Facebook guest posting
Instagram repost, food network promotion with twitter handle
• Live Media Coverage
10 second T.V. spot during the airing of food network episode ( 2 in
quantity )
One recipe or product feature during taping
On air acknowledgement during live taping of Food Network Episode
• On Site
20 ft by 10 ft demonstration lounge set up
9. Sponsorship Package
Spotlight Sponsor $90,000 (5 available)
• Print Media
Logo on event website, food network website
Logo on signage on site
Logo on printed invite
Full spread (16” by 12”) in newspaper and trade magazine
• Social Media
Facebook guest posting
• Live Media Coverage
5 second T.V. spot during the airing of food network episode
One recipe or product feature during taping
On air acknowledgement during live taping of Food Network
Episode
• On Site
15 ft by 10 ft demonstration lounge set up
10. Sponsorship Package
Prominent Sponsor $20,000
• Print Media
Logo on event website, food network website
Logo on printed invite
Full spread (8” by 12”) in newspaper and trade magazine
• Social Media
Facebook guest posting
• Live Media Coverage
5 second banner during the airing of food network episode
• On Site
10 ft by 10 ft booth set up
11. Sponsorship Package
Sponsorship Package
• Feature Sponsor $10,000
• Logo and Link on event website
• Half spread (4” by 12”) in newspaper and trade magazine
• Facebook Guest Posting
• 10 ft by 10 ft booth space
• Partnering Sponsor $6,000
• Logo and Link on event website
• Facebook Guest Posting
• 10 ft by 10 ft booth space
• Ambassador Sponsor $4,000
• Logo and link on event website
• Facebook Guest Posting promoting product / service of your
choice
• 5 ft by 10 ft booth space
13. Conditions/Contract
Sponsorship Conditions/Contract
• Special Rental Payment
• Sub-letting
• Assignment of Exhibit Space
• Set Up
• Arrangements of Exhibits
• Dismantling and Removal
• Character and Conduct
• Advertising
• Care
• Badges and Passes
• Noise and Machinery
• Displays
• General Show Area
• Competitions, Draws in Your
Booth
• Security, Safety, Fire and Health
• Show Management, Liability And
Exhibitor’s Insurance
• General
THE FRANCHISE FOOD TRADE SHOW VENDORS CONTRACT:
