The New Yorker has increased its focus on digital platforms like blogging, podcasts, video and social media to engage new audiences and drive subscribers. Blogging is used to share content with non-subscribers and promote subscriptions. Social media platforms like Facebook and Instagram are used to aggregate and promote the New Yorker's daily content. Podcasts and videos created for different audiences also help drive traffic back to the main New Yorker website. These efforts have helped increase the site's traffic and time spent by users by 23% compared to the previous year.

2. Overview
How has the New Yorker’s focus on WordPress, blogging, video &
podcasts, and social media help create new customers?
Discussion link:
http://www.fastcodesign.com/3035381/how-the-new-yorker-finally-figured-
out-the-internet-3-lessons-from-its-web-redesign
Thoughts on Content Strategy - Nevin Thompson 2

3. Our specialists
• Clarke - WordPress
• Bryan - Video and Podcasts
• JUHLi – Social Media
• Nevin - Blogging
How to engage your audience - Nevin Thompson 3

4. Blogging is Key
Much of the New Yorker’s content exists
behind a paywall, for subscribers only.
Blogging is used to engage potential
subscribers.
Thoughts on Content Strategy - Nevin Thompson 4

5. Social Media
Facebook has replaced comments.
Facebook also aggregates the firehose of
content the New Yorker puts out each day.
Thoughts on Content Strategy - Nevin Thompson 5

6. Instagram
Thoughts on Content Strategy - Nevin Thompson 6

7. Social Media
Using writers as brand ambassadors.
Thoughts on Content Strategy - Nevin Thompson 7

8. Different approaches
for different readers
There are multiple Twitter accounts
associated with the New Yorker for different
kinds of readers.
Thoughts on Content Strategy - Nevin Thompson 8

9. WordPress
NewYorker.com is now able to publish a
greater volume of stories every day. The site
used to top out at 10 or 12 stories each day:
now, it publishes around 20 per day.
Since the July relaunch, traffic on
NewYorker.com is averaging 10.4 million
monthly uniques, up 23% from a year ago. In
the same period, the average time spent on
the site is also up 23%. And traffic on the
weekend, which is typically a rather barren
time for most websites, has exploded: the
NewYorker.com's weekend audience has
grown by 25%.
Thoughts on Content Strategy - Nevin Thompson 9

10. Podcasting
Podcasts provide another channel back the
main site.
Cheap and easy to create (and host).
Thoughts on Content Strategy - Nevin Thompson 10

11. Video
Videos provide another channel back the
main site.
Cheap and easy to create.
Thoughts on Content Strategy - Nevin Thompson 11

12. Conclusion
What website do you admire? And why?
Thoughts on Content Strategy - Nevin Thompson 12

13. Nevin Thompson
Digital Content – Writing and Blogging
(2014F BSCM 735G 001) –Starts Nov 4
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14. JUHLi
Social Media Marketing for Business -
Starts on November 13th
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15. Clarke
WordPress – Create a Simple Website
WordPress – Take Control of Your
WordPress Website New
Thoughts on Content Strategy - Nevin Thompson 15

16. Bryan
Online video
Online advertising
SEO
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