What’s next for events?
Charles Wells
CMO @JustGiving

Event fundraising seminar, 22nd October 2013
What we’ll cover

• Some good news!
• Which events?
• How to get the most from your events?
Good news!
EVENT FUNDRAISING IS GROWING

8%
growth in
participation in event
fundraising
But there are 2 key challenges

1. Recruitment

2. Effective fundraising
Which events?
Which experiences?
1. Heroes

2. Unique experiences
1. Heroes

Invest in events where people can emulate their heroes

2. Unique experiences
THE TEAM
GB EFFECT

15%
increase in
British Triathlon
memberships

1.9m
now cycle every week
EMULATING HEROES

21%
growth in triathlon
fundraising

£740
page average
www.flickr.com/photos/chough11/7734044948
Emulating heroes

30%
growth in cycling
fundraising

£610
page average

www.flickr.com/photos/23913935@N07/7818006836/
1. Heroes

2. Unique experiences
Create events that offer a unique experience
THE RISE OF THE MOB™

66%
aged 35 and under

67%
first time fundraisers
OTHERWISE KNOWN AS
SUPER SOCIALS

668
friends on Facebook –
four times more than
the UK average
CURATING
THEIR ONLINE ‘ME’

23,000
people were tweeting
How do you get the
most from your
events?
1. Supporter networks
2. Sharing technology
3. Mobile fundraising
1. Supporter networks
2. Sharing technology
3. Mobile fundraising
Online event
participants reach

INFECTIOUS
FUNDRAISING

500
people through
social media
Harness the network effect of your fundraisers

900

fundraisers
taking part in
an event

40%

inspired friends
and family...
1. Supporter networks
2. Sharing technology
3. Mobile fundraising
Easy to connect
Make it easy to share
1. Supporter networks
2. Sharing technology
3. Mobile fundraising
Facebook’s (mobile) user stats

May 2013
The rise of mobile

Percentage of mobile &
tablet visits to JustGiving
Easy registration and giving
Ok, so let’s sum up
Event based
fundraising is in
healthy growth
Which experiences
not which events
1. Heroes
Invest in events where people can emulate their heroes

2. Unique experiences
Create events that offer a unique ...
How do you get the
most from your
events?
1. Supporter networks
2. Sharing technology
3. Mobile fundraising
Thanks!
@justgiving
Find out more:
justgiving.com/eventfundraisingmonitor
justgiving.com/activeworks
What's next for events?
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What's next for events?

  1. 1. What’s next for events? Charles Wells CMO @JustGiving Event fundraising seminar, 22nd October 2013
  2. 2. What we’ll cover • Some good news! • Which events? • How to get the most from your events?
  3. 3. Good news!
  4. 4. EVENT FUNDRAISING IS GROWING 8% growth in participation in event fundraising
  5. 5. But there are 2 key challenges 1. Recruitment 2. Effective fundraising
  6. 6. Which events?
  7. 7. Which experiences?
  8. 8. 1. Heroes 2. Unique experiences
  9. 9. 1. Heroes Invest in events where people can emulate their heroes 2. Unique experiences
  10. 10. THE TEAM GB EFFECT 15% increase in British Triathlon memberships 1.9m now cycle every week
  11. 11. EMULATING HEROES 21% growth in triathlon fundraising £740 page average www.flickr.com/photos/chough11/7734044948
  12. 12. Emulating heroes 30% growth in cycling fundraising £610 page average www.flickr.com/photos/23913935@N07/7818006836/
  13. 13. 1. Heroes 2. Unique experiences Create events that offer a unique experience
  14. 14. THE RISE OF THE MOB™ 66% aged 35 and under 67% first time fundraisers
  15. 15. OTHERWISE KNOWN AS SUPER SOCIALS 668 friends on Facebook – four times more than the UK average
  16. 16. CURATING THEIR ONLINE ‘ME’ 23,000 people were tweeting
  17. 17. How do you get the most from your events?
  18. 18. 1. Supporter networks 2. Sharing technology 3. Mobile fundraising
  19. 19. 1. Supporter networks 2. Sharing technology 3. Mobile fundraising
  20. 20. Online event participants reach INFECTIOUS FUNDRAISING 500 people through social media
  21. 21. Harness the network effect of your fundraisers 900 fundraisers taking part in an event 40% inspired friends and family to take part 51% chose to fundraise for the same charity
  22. 22. 1. Supporter networks 2. Sharing technology 3. Mobile fundraising
  23. 23. Easy to connect
  24. 24. Make it easy to share
  25. 25. 1. Supporter networks 2. Sharing technology 3. Mobile fundraising
  26. 26. Facebook’s (mobile) user stats May 2013
  27. 27. The rise of mobile Percentage of mobile & tablet visits to JustGiving
  28. 28. Easy registration and giving
  29. 29. Ok, so let’s sum up
  30. 30. Event based fundraising is in healthy growth
  31. 31. Which experiences not which events
  32. 32. 1. Heroes Invest in events where people can emulate their heroes 2. Unique experiences Create events that offer a unique experience
  33. 33. How do you get the most from your events?
  34. 34. 1. Supporter networks 2. Sharing technology 3. Mobile fundraising
  35. 35. Thanks! @justgiving Find out more: justgiving.com/eventfundraisingmonitor justgiving.com/activeworks

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