Dirt Bikes USA was founded to capitalize on the growing popularity of dirt bikes in the US. The company culture emphasizes a family atmosphere, quality, and innovation. The company's goals are ambitious - to improve products/services, innovate new technology, increase domestic and international sales to become the top manufacturer. The company produces various dirt bike models and parts. It sells products through a dealer network but could benefit from e-commerce to eliminate dealer commissions and reach more customers. However, shipping full bikes would be difficult. The website could showcase products, host a dealer section for service appointments, and sell accessories. Dirt Bikes USA has about 120 production/engineering employees, plus departments for parts,

1. Q1/ What are the company's goals and culture?
Culture
Carl Schmidt and Steven McFadden founded dirt bikes
USA. They noticed that dirt bike was becoming popular
in the United States. They were founded on a friendly,
family type atmosphere, attention to detail and
quality, and continual learning and innovation. With
these values Dirt bikes has excelled to one of the top
companies, competing with the likes of Honda,
Yamaha, and Kawasaki.
Goals
Dirt bikes goals are very ambitious, and if fulfilled will
bring them to the top of the list. They want to improve
on their services, and products, and innovate cutting
edge technology, that will hopefully propel them to the
top. They want to increase sales in both the domestic
and international market.

2. Q2/ What products and services does Dirt Bikes U.S.A
provide? How many types of products and services are
available to customers? How doesDirt Bikes sell its
products?
The Dirt Bikes Company could possibly benefit from ecommerce. By selling motorcycles and parts over the internet,
one would eliminate any commission paid to the dealer
network increasing in profit margin. However, Some
drawbacks with setting a company up for e-commerce exist
like the existing dealer network, where the company may have
a good solid base of customer recognition and good will in
place. Starting up sales over the internet would be almost like
rebuilding this from scratch. Also If the company were to sell
motorcycles, shipping them to individuals homes would be
difficult and it would not be economically benificial. But a
website helps in faster interaction with customer allowing the
customer to give a exact specification as to the design of
hisher bikes, thus aiding in customer satisfaction. It is also
possible to use the website for selling spare parts and other
merchandises.
The website could contain information on all the models of
motorcycles that are available for sale, links to the parts
suppliers so that customers could see the quality
the company put into building the bikes. It could also include
a “Wall of Fame” where the company could publicize any
races that have been won by it's equipment. Also setting up a
forum area on the website where customers could join for free
and talk back and forth concerning the motorcycles, racing
events, etc. The website could also help the company roll out
sales of small accessories. Things like t-shirts, sweatshirts,
and coffee mugs, etc. The website could also host a section in
partnership with the dealers where the customer could go and
set up online appointments for things like service calls and
maintenance for their Dirt Bikes

3. Q3/ How many employees are managers, production
workrts, or knowledge or information workers? Are
there levels of management?
Dirt Bikes USA is still privately owned with Carl serving
as CEO and Steven as President and Chief Operating
Officer. About 120 employees work in design,
engineering and production, including 3 full-time
product designers and 3 engineers. In addition to a 4person Parts department, Dirt Bikes maintains a tenperson service department to service warranties and
customer problems with parts and motorcycle
performance. Five employees work in Dirt Bikes’
shipping and receiving department. Dirt Bikes’ sales
staff consists of a marketing manager and 5 sales
representatives, two for the West coast and Western
United States, one for the Midwest, one for the
Northeast and one for the South. The corporate
administrative staff consists of a controller, one
accountant, one administrative assistant, two human
resources staff members, three secretaries, and two
information systems specialists to support systems
servicing all of the business functional areas.

4. Q4/ Whatkinds of information system and technologies
would be the most important for a company such as
Dirt Bikes?
E-Commerce
Able to communicate directly with customer, this will
allow customers to know what the MSRP of products,
the price of options, and special sales or discounts that
is going on. Dirt bikes should only sale parts, and
paraphernalia. Should only advertise, and offer
information about dirt bikes. Because of the difficulty it
would be to ship a whole dirt bike. Also to eliminate
the mistake of any regretful orders a customer might
have by not being able to actually see a dirt bike and
talk to a sales man.
Web Site
A web site broadens awareness. Since the web site is in
different languages and currency, it can be viewed by
anyone with internet access all over the world. A web
site also makes Dirt bikes easily accessible, anybody
with internet access can look us up It will also educates
consumer. Consumers can become more aware about
our products, and our company. Some of the features
that the web site should have are: show local vendors,
and offer price quotes.