Patriots.com website relaunch

1. New England Patriots Website Relaunch
By: Jordan Brong

2. Current Wireframe

3. Current Site

4. Current Site Analysis
Positive Features Negative Features
Eye catching logo at
the top of website
Clean/organized
content
Latest updates,
videos, and podcasts
at easy access
Strategic use of
colors
Large, bulky ads
No search bar
Too much content on
homepage
Lacking a WOW factor

5. Your Needs
ProShop- Make pro shop navigation more prominent
to increase sales
Search bar- Including a search bar on the site will
allow visitor’s to navigate easier.
Revisit feature- A unique feature that will make
visitor’s return frequently.
Need the site to be launched by 7/27/19

7. Player Portraits

8. Visually appealing
Engaging
Demission savvy
Creative
Player recognition

9. Player Spotlight
Increase awareness of players
Including hyperlinks to pro shop will increase player merchandise
sales.
Informs fans on player performance

10. Future Wireframe

11. Site Map

12. Call to Action
Benefits Things to Remember
Inviting visitor
interaction
Business and profit
Direct focus and clear
routes for visitors to
accomplish a goal
Strategic placement for
maximum traffic
Recognizability
Standout- colors, typeface,
boldness, underlining
Easily accessible links (when
applicable)
Active verbs
Gant, A. (2017, July 18). How to Improve Your Website: 15 Ways to Fix Your Site Immediately. Retrieved from https://www.orbitmedia.com/
blog/ways-to-improve-your-website/
Why you need a Call to Action Button (CTA) on your website. (2014, May 08). Retrieved from https://www.websitetooltester.com/en/blog/
call-to-action-buttons/
The Power Of The Call to Action & How Its Strength Boosts Conversions. (2015, October 23). Retrieved from https://marketingland.com/
power-call-action-strength-boosts-conversions-145845

13. View a PDF of my Client Website Assessment here:
https://bit.ly/2SM46M6
View a PDF of my Client Mood Board here:
https://bit.ly/2C9Q956
View a PDF of my Wireframe here:
https://bit.ly/2QRe4hU
View a PDF of my Information Architecture Report here:
https://bit.ly/2UJ0Hj1
To Go Links

14. Thank You!