Speurders.nl is a Dutch classifieds website launched in 2004 as a sub-brand of De Telegraaf newspaper. It took a "best of both worlds" approach, combining the simplicity of classifieds with some features from auction sites like verified sellers. Through acquisition of other classifieds databases and extensive marketing, Speurders.nl was able to quickly gain market share. While initially generating revenue only through promotion fees, the document discusses future plans to introduce listing fees as the site grows in order to achieve a sustainable business model.

3. How to generate REVENUES How to generate REVENUES with a classifieds website with a classifieds website

4. the PRODUCT is ESSENTIAL the PRODUCT is ESSENTIAL

15. team It must be a willing & able FIGHT the competition! to

16. Generating revenues is a BALANCING act between the LONG term and SHORT term

17. We started as a FREE SERVICE for listing fees to conquer critical mass in the database!

18. if we introduce LISTING FEES too EARLY We´ll be back to NOTHING within a WHIM

19. Possible Possible Revenue generators

26. How SPEURDERS.NL take off? did

29. Performance SPEURDERS.NL

30. Performance SPEURDERS.NL “ Among the newcomers in our annual list of most visited Dutch websites, Speurders.nl is the most successful one. Within 15 months, Speurders.nl holds a firm eighth position, thereby being the most successful Dutch site introduction ever. - Online Research Agency Multiscope, december 2005

32. Performance SPEURDERS.NL >600.000 visits per day…

33. Performance SPEURDERS.NL monthly unique reach… ± 4.000.000 people

34. Performance SPEURDERS.NL New ads per day… >35.000

35. Performance SPEURDERS.NL Total ads online at this moment ± 1.200.000