Speed Technology Dating at Internet Librarian 2012

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These are the slides from our presentation at Internet Librarian 2012. Toby Greenwalt, Jeremy Snell, and Patrick Sweeney compiled a list of 30 new kinds of technology that can be easily and cheaply implemented in your library. For speaking engagements please contact PC Sweeney at http://pcsweeney.com/speaking-at-your-event/

Education

Speed Technology Dating

Patrick "PC" Sweeney
Branch Manager
San Mateo County Library

R. Toby Greenwalt
Virtual Services
Coordinator
Skokie Public Library

Jeremy Snell
Web Librarian
Mechanics' Institute
Internet Conference Code –
librarian

Patrick “PC” Sweeney is the Political Director for Everylibrary.org (the first and only national organization dedicated to building voter support for libraries). The focus of this training is on training and advising libraries to build political power and influence to support library funding. Throughout the workshop we will answer the following questions; What is your library board doing to increase sustainable, local government funding for your library? What is your current messaging model? Are you providing stories or stats? Does your library have Super Supporters? Are you cultivating the right relationships? What influences politics? How are decisions made in your town? Who do you need to influence? What are your tactics for opposition?

Building relationships that matter for libraries

Patrick "PC" Sweeney

Relationships matter for all organizations but how do we make sure we are able to cultivate the kinds of relationships that matter most? Throughout this session we will demonstrate how networks of power influence the community around us and help librarians understand the power structure in their community, their own networks of power, and how to put those networks to work for their library. By the end of this session attendees should have a plan for identifying individuals and organizations of influence, using power mapping and messaging to engage them and give them a role in your library that makes an impact. This presentation was given at the Michigan Rural Library Conference. For more information about my workshops and trainings for librarians, please visit - pcsweeney.com/speaking

Communication Best Practices for Libraries

Patrick "PC" Sweeney

Libraries that can most effectively communicate their value to the community are less likely to lose funding and are more likely to have the support of local politicians and voters. In this presentation, PC Sweeney will discuss some of the most effective strategies used by the most successful organizations and initiatives. We will learn how we can take advantage of these strategies to create and distribute our own messages. We will explore how to create audiences, how to use a message box, the benefits of a 27-9-3 messages, how to implement effective message models, and how we can create messages in the face of opposition. We will also touch on some of best and most advanced platforms and methods for distributing messaging to the public. This presentation was given at the Pennsylvania Trustees Meeting and the North Carolina Directors Workshop. For more information about my presentations and workshops, visit pcsweeney.com/speaking

Holistic digital strategies

Patrick "PC" Sweeney

It shouldn’t come as a surprise that big data, strong email, and effective Facebook tactics are changing the ways that large and small organizations communicate with their communities. However, each tactic can’t exist independently and in order to effectively win an election, campaigns must take a holistic approach to digital strategy. So, do we go beyond a basic Facebook ad or email and build a more holistic strategy to create effective audiences, reach non-users, and solicit for more donations and volunteers? In this presentation, we will debut some of the overall digital theory, best big data practices, and most effective digital tactics that are used by major organization. We will also discuss many of the ways that even small and underfunded libraries can harness this power for themselves.

Facebook email and big data for libraries

Patrick "PC" Sweeney

Build Political Power for your Library

Patrick "PC" Sweeney

From Advocates to Activists and Power Mapping

Patrick "PC" Sweeney

Power mapping (Niche Academy)

Patrick "PC" Sweeney

A broad base of community support is essential to a healthy library. Sometimes, though, you have initiatives and plans for your library that are never going to fly without support from key decision makers within your community. So how do you win support from those key people? The answer: Power Mapping. Power Mapping is a political technique that allows you to identify specific influencers and secure their support for your cause. If you'd like a training for your organization or to hire me to speak or lead a training at your event, please visit pcsweeney.com/speaking

From Advocates to Activists

Patrick "PC" Sweeney

Facebook email and big data for libraries

Patrick "PC" Sweeney

Pennsylvannia Library Training

Patrick "PC" Sweeney

Legislative Action Training For Librarians

Patrick "PC" Sweeney

A presentation for the California Library Association’s Legislative Committee to train librarians to build connections with local and state legislators and leaders of power organizations. This training was developed more specifically to help California Librarians learn how they can support the efforts of CLA around statewide legislative action. It encompasses aspects of EveryLibrary’s “Librarian as a Candidate Training,” as well as EveryLibrary’s “Successful Legislative Day Training.” For more information on EveryLibrary visit everylibrary.org and to work with PC Sweeney to develop a political training for your library or library organization, visit pcsweeney.com

Your message matters

Patrick "PC" Sweeney

Curating your library supporters

Patrick "PC" Sweeney

From Advocates to Activists

Patrick "PC" Sweeney

ABQLA Conference "Making it Happen Together"

Patrick "PC" Sweeney

We are each individually tasked with serving our communities but what happens when we come together and include each other and our community members? By utilizing patron driven acquisitions, user created programming, community centered strategic planning, and service models that include the public in planning, we can expand our programs and services in a way that is most meaningful to our communities. After all, who knows better about our patron's needs than the patrons themselves? For speaking engagements please contact PC Sweeney at http://pcsweeney.com/speaking-at-your-event/

Geneva full day training

Patrick "PC" Sweeney

Making it happen: Or how to keep the party going

Patrick "PC" Sweeney

Everything awesome about qr codes (In Libraries)

Patrick "PC" Sweeney

Social media (data) strategies

Patrick "PC" Sweeney

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