According to a study by Gartner, even small increases in load times for websites and web applications can negatively impact revenue. Amazon found that a 100ms delay in page load times resulted in over $6.79 million in lost annual sales, while Google observed a 0.6% increase in revenue from improving load times by 100ms. The study also found Yahoo's revenue dropped by 2.8% when server response times increased by 1 second.