The Spectrum Magazine is a 36-page standalone magazine that will be inserted into The Sydney Morning Herald, The Age, and AFR Weekend in May 2016. It provides a comprehensive guide to the key arts and cultural events in Melbourne, Sydney and around Australia from May to September, including a month-by-month calendar and interviews. The magazine also features subscription program guides and tips. It will be brought to life online through a dedicated digital hub. The document provides advertising rates and specifications for the print magazine and digital opportunities.

2. spectrum
MAY-SEPTEMBER HIGHLIGHTS CALENDAR
The best arts
and culture around
the country
A U T U M N | W I N T E R

3. “visually
sumptuous
...
spotlighting
the most
exciting
events”
A 36 page standalone semi-gloss feature,
Spectrum Magazine will be inserted into
The Sydney Morning Herald and The Age on
Friday May 20, and within AFR Weekend on
Saturday May 21, 2016.
Providing comprehensive coverage of the
key upcoming cultural events in Melbourne,
Sydney and around the nation; from classical
music to blockbuster musicals and major
theatre, opera, art exhibitions, ballet and
dance productions. As well as interviews and
articles, there will be a month by month diary
of performances, gigs and shows. Spectrum
Magazine will also feature the 2016/17
subscription programs, with profiles on the
stars, and tips from veteran subscribers on
how to make the most of a season.
​The Spectrum
Magazine is a
visually sumptuous,
information
rich magazine,
spotlighting the
most exciting events
on the performing
and visual arts
calendar in 2016.

4. PUBLICATION DATE
SMH & The Age
Friday May 20, 2016
AFR Weekend
Saturday May 21, 2016
reach
1,120,000
people
Across The Age, SMH,
and AFR Weekend each week.*​
*Source:EMMA conducted by Ipsos MediaCT,
People 14+ for the 12 months ending Dec-15,
Average Issue Readership.
DEADLINES
Booking Deadline
Wednesday April 27, 2016
Material Deadline
Friday April 29, 2016

5. DIGITAL EXTENSION
As added value, for all Full Page print ads booked*,
clients will receive 10% SOV on the index and article
pages of the Spectrum Magazine Digital Hub^.
A DPS will receive 25% SOV on the index & article
pages of the Spectrum Magazine Digital Hub.
ENTERTAINMENT CLIENT OFFER
Entertainment clients can compliment their print
spend with a bespoke article running within the
Spectrum Magazine Digital Hub. A dedicated
entertainment journalist will create the featured
article. Clients will also receive an MREC and
Leaderboard on the article page.
Cost: $2,500 + GST (50% off rate card)
Spectrum Magazine will be
brought to life online in a
dedicated hub. The hub will
appear in the Entertainment
section across The Age, SMH,
CanberraTimes, BrisbaneTimes,
and WAToday.
Integrated editorial drivers across
the Entertainment section and the
Entertainment newsletter, along with a
social post will promote the hub to the
most relevant arts audiences.
digital hub
* At the rate of $22k.
^ As this is a new initiative, we cannot accurately
forecast exact impressions.

6. commercial
opportunities
PACKAGES
Opening DPS, including 25% SOV
impressions online
$55,000 + GST
Planner Pages Sponsorship
(5 x mini strips)
$18,000 + GST
AD SPACE
FULL PAGE​
including 10%
SOV impressions online
$25,000+ GST
HALF PAGE​
$15,000 + GST
THIRD PAGE​
$9,000 + GST
MINI STRIP​
$5,000 + GST
Please note: A 30% load will
need to be applied to the rate
for positional requests

7. PRINT AD SPECS
DIGITAL AD SPECS
Size Type Area (mm) Trim Size (mm) Bleed Area (mm)
Page Specifications
Full Page 255 x 200 275 x 220 285 x 230
1/2 horizontal with bleed 114 x 200 134 x 220 144 x 230
1/3 horizontal with bleed 71 x 200 91 x 220 101 x 230
30mm Strip 10 x 200 30 x 220 40 x 230
Name Dimensions
(w x h ) px
Base File Weights Rich File Weight File Format Notes A.K.A
MREC 300×250 40 KB (gif) / 80KB
(HTML5)
100 KB GIF, JPG,
PNG, HTML5
Part of IAB
Australia’s
UAP
mrec,
medrec,
mpu
Leaderboard 728×90 40 KB (gif) / 80KB
(HTML5)
100 KB GIF, JPG,
PNG, HTML5
Part of IAB
Australia’s
UAP
contacts
NSW​
Danielle Bellas
danielle.bellas@fairfaxmedia.com.au
02 9282 3934
VIC
Lilli Perkin
lperkin@fairfaxmedia.com.au
03 8667 2157