Specifiko helps MNC pharma companies in Asia save billions by maximizing staff productivity in the application of industry-specific English.

1. Build brand equity and save millions
with better English proficiency

2. Problem
MNCs in Asia lose billions due to
inadequate English proficiency

3. Market
The China/Japan healthcare market
exceeds $2 trillion

4. Value Proposition
Boost language- related productivity
by 25% in 12 months
BEFORE NOW

5. Solution
1 Pharma-based English training
2 Management tracking tools
3 Direct-to-physician marketing
4 Disease-specific certification

6. WeChat Marketing
Value-added English content with
contextual Chinese translations within feed

7. Video-based Training
Value-added English training with real-world
pharma news and translations

8. E/C/J Database
200k+ contextual Chinese translations
by Harvard-educated M.D. with
extensive overseas experience

9. Target Populations
Physicians Employees
Researchers Students

10. Product Development

2,100+ health/pharma videos

85,000+ Eng/Chn/Jpn DB entries

24 disease categories

11. Pharma Promo Trends
More Same Less Unsure
Mobile applications 53 13 4 30
Social Media with Patients 43 7 4 46
Product Websites for Consumers 41 43 9 7
Product Websites for Physicians 41 46 8 6
Social Media with Physicians 41 11 4 44
Medical Science Liaisons (MSL) 39 41 11 9
e-Detailing 38 15 3 34
Sponsored Symposium 30 36 32 3
Pharma Sales Representatives (PSR) 23 19 57 2
Source: KPMG “Transforming Healthcare: From Volume to Value” (2012)

12. Growth Projection
Today 6 months 12 months 24 months
0
20
40
60
80
100
120
MNC Domestic Individuals
Clients/Subscribers

13. Pipeline Partners

14. Mark MacIntyre (Founder & CEO)
15 Years Pharma Experience in Asia
Editor, China Pharmaceutical Review
Lukasz Muzyka (Head of Tech)
Full-stack Ruby on Rails Engineer
Cross-border Web/Start-up Experience
Team
Robert W. Roche (Businessman/Entrepreneur)
30+ years living and doing business in Japan and China
Chairman, Oak Lawn Marketing, Inc.
Chairman and CEO, Acorn International, Inc. (NYSE: ATV)

15. mark@specifiko.com
Web: specifiko.com/WeChat: specifiko