The document summarizes an upcoming medical communications summit that will focus on:
1) Four breakout boot camps allowing customization of the conference experience on topics like device-specific medical affairs and M&A strategies.
2) Innovative initiatives in medical communications departments to shape the field.
3) Ground-breaking case studies to provide teams with strategies for delivering more impactful information in a customer-focused era.
Evolving pharmaceutical market drivers, technical details and market forecast...priyanks0607
The report features an overview of the various marketing channels available to Pharma, and examines the factors driving change within this field. It analyzes how a wide range of digital marketing methods can be effectively integrated into a synergistic multichannel marketing strategy.
Emerging economies are gaining increasing importance in the growth strategies of global life science companies, who are shifting their focus away from developed markets that have experienced a steady drop in growth opportunities. **Disclaimer: This article was previously published. Sciformix is now a Covance company.
Evolving pharmaceutical market drivers, technical details and market forecast...priyanks0607
The report features an overview of the various marketing channels available to Pharma, and examines the factors driving change within this field. It analyzes how a wide range of digital marketing methods can be effectively integrated into a synergistic multichannel marketing strategy.
Emerging economies are gaining increasing importance in the growth strategies of global life science companies, who are shifting their focus away from developed markets that have experienced a steady drop in growth opportunities. **Disclaimer: This article was previously published. Sciformix is now a Covance company.
Multichannel Pharma Marketing by Wiley InterfaceWiley Asia
Are you maximizing your reach to physicians?
Today’s physicians get medical information via multiple channels – conferences, peer-reviewed journals, your communications both online and offline. Find out how you can determine the right channel mix for your physicians to communicate your brand’s message effectively.
Watch our video to learn more and apply multichannel marketing in practice to boost 10% growth.
Pharma Digital Marketing - 5 future trendsmarcmunch2014
Digital Marketing within the Pharma Industry:
The first and safer way is to summarize the past 12 months, the second, more dangerous but also more exciting is to predict what will happen in 2015.
For years digital marketing was treated as a fifth wheel in pharma business. Whatever we say, the truth is that those organisations are made of sales force. And a digital sales force was just another marketing gimmick that does not add value but a workload and cost.
However, during past few years this traditional sales force thinking was challenged. Payers pressure forced companies to reduce ranks of sales representatives. Regulatory decisions have limited possibility of sales rep to meet HCPs. The result is that sales rep cannot meet his Client often enough to detail the product and maintain relationship in the same time.
Digital came to help with e-detailing and web-based self-detail solutions. CRM software supports reps with data that allow reps to have a meaningful conversation with HCPs they barely know.
Combining detailing visits with digital tatics and good old direct marketing is our new buzz word: Multi Channel Marketing or Multi Channel Sales
Unity and the Future of Clinical EducationCole Sandau
The role of Unity a key tool in clinical education. The presentation explores the clinical decision making process and the need for interactive tools to span the entirety of the experience model.
Multichannel Pharma Marketing by Wiley InterfaceWiley Asia
Are you maximizing your reach to physicians?
Today’s physicians get medical information via multiple channels – conferences, peer-reviewed journals, your communications both online and offline. Find out how you can determine the right channel mix for your physicians to communicate your brand’s message effectively.
Watch our video to learn more and apply multichannel marketing in practice to boost 10% growth.
Pharma Digital Marketing - 5 future trendsmarcmunch2014
Digital Marketing within the Pharma Industry:
The first and safer way is to summarize the past 12 months, the second, more dangerous but also more exciting is to predict what will happen in 2015.
For years digital marketing was treated as a fifth wheel in pharma business. Whatever we say, the truth is that those organisations are made of sales force. And a digital sales force was just another marketing gimmick that does not add value but a workload and cost.
However, during past few years this traditional sales force thinking was challenged. Payers pressure forced companies to reduce ranks of sales representatives. Regulatory decisions have limited possibility of sales rep to meet HCPs. The result is that sales rep cannot meet his Client often enough to detail the product and maintain relationship in the same time.
Digital came to help with e-detailing and web-based self-detail solutions. CRM software supports reps with data that allow reps to have a meaningful conversation with HCPs they barely know.
Combining detailing visits with digital tatics and good old direct marketing is our new buzz word: Multi Channel Marketing or Multi Channel Sales
Unity and the Future of Clinical EducationCole Sandau
The role of Unity a key tool in clinical education. The presentation explores the clinical decision making process and the need for interactive tools to span the entirety of the experience model.
Nesvarbu, dažnai ar rečiau siunčiate siuntas ir, ar tai darote savo reikmėms, ar tai yra Jūsų darbo dalis, visada norisi sutaupyti, o ypatingai, kai tai padaryti visai paprasta. „Siųsk pigiau“ nori su Jumis pasidalinti keletu vertingų patarimų padėsiančių sutaupyti pristatymo išlaidas.
Daugiau informacijos rasite puslapyje http://www.siuskpigiau.lt
Pfizer, GE Healthcare, Novartis Pharma and Boehringer-Ingelheim Pharma Confir...Torben Haagh
Want to learn more about how to cover gaps for IDMP implementation until July 1st 2016? Then join experts at the International Conference IDMP Implementation - Impact on Data, Systems and Processes taking place in Berlin from 24 – 25 June 2015.
There are limited places available, so make sure you secure your conference ticket today! Learn more here.
Don't miss this unique opportunity to hear expert presentations, take part in interactive workshops and meet with IDMP experts from around the world including participation from:
• Pfizer Inc. • Boehringer-Ingelheim Pharma GmbH & Co. KG • F. Hoffmann-La Roche Ltd. • Marr Consultancy Ltd • GE Healthcare • A.E.Tiefenbacher GmbH & Co. KG • Bundesinstitut für Arzneimittel und Medizinprodukte • Bundesverband der Arzneimittel-Hersteller e.V. • MEDA Pharma GmbH & Co. KG • Mylan EPD, Inc. • Janssen Pharmaceuticals, Inc. • Novartis Pharma AG and many more.
Want to know more regarding this topic area? Then join us at our
IDMP Implementation - Impact on Data, Systems and Processes
24 – 25 June 2015 | Steigenberger Hotel Berlin, Germany
For more information take a look at our agenda here: http://bit.ly/IDMP_agenda
Or visit our website: http://bit.ly/IDMP_website
With a focus on providing high-quality, lower-cost care, the healthcare industry has been looking to the retail industry for strategies used to engage and empower consumers. Lessons learned include how to use the retail setting as a medium for providing care and how to engage consumers outside of the care setting by using technology.
What is often neglected when assessing retail industry tactics is their core competency of using data insights to motivate and incentivize changes in consumer behavior. Connected Health solutions provide streams of valuable information that can be mined and analyzed to achieve business objectives.
Perficient's healthcare and retail experts demonstrated how data can be leveraged to:
-Transform passive recipients of care into active participants in care
-Mass customize messaging aligned with population health initiatives
-Achieve outreach objectives that convert unknown consumers into patients/members
-Improve care and lower healthcare costs
Hot to Get Telesales Right | AgentCubedJeff Morgan
As an insurance agency, how well are you managing your CRM and lead nurture assets? Are you implementing marketing and sales strategies for maximum conversion? What are the pros and cons of buying versus building your telesales capabilities? How can partnering with a new model help revitalize your telesales experience and drive new business?
Telesales is an increasingly important component for sales growth, distribution diversification, and profitability. The following SlideShare discusses risks, costs, and other considerations associated with telesales strategies. This information will help you select the most viable telesales distribution channel for your business.
This presentation was given at the 9th National Medicare Supplement Insurance Industry Summit by the following subject matter experts:
- John Sowell, Vice President of Medicare Strategic Distribution at Aetna, Inc.
- Ali Hall, Vice President of Sales at AgentCubed
- Christopher Mele, Contact Center Solutions Leader at Aon Hewitt Retiree Solutions
- Ben Henderson, President at Clearlink
Customer Experience (CX) in Physician and HCP EngagementMarketResearch.com
Customer Experience Management: What are the essential ingredients for delivering a successful CX programme?
All in it together? There is a tendency for pharma to think in silos - how can this be challenged to deliver coherent company-wide customer communications?
Same goal, different needs: How can pharma meet the differing content and communication preferences of physicians and other healthcare professionals?
Something different: How will high levels of customer satisfaction differentiate your product in a crowded market place and encourage wider use?
Getting it wrong: Why do so many digital initiatives fail to engage physicians and HCPs?
Wider support: How can stakeholders work with pharma to create a mutually beneficial customer experience?
The World Congress Summit - Leverage EHRs for Prescriber EngagementWorldCongress
This World Congress EHR Summit focuses on improving patient access by focusing on Health Information Technology and Health Information Management since the demand for Personal Health Management and Health Information Exchanges through ePrescribing and EHR portals has increased. Leverage Federal Quality Initiatives by supporting Meaningful Use through Electronic Health Records (EHRs)
The Only Summit To Gather Key Stakeholders Across The Entire Healthcare Supply Chain. Developing a robust and strategic supply chain network. bringing together the region’s leading healthcare regulators, providers, operators, distributors and manufacturers to create a cohesive, strategic supply network.
Career Options for Pharmacists in the Industry (Singapore)yk png
The presentation is intended as an overview for pre-registration pharmacists and newly graduated pharmacists who wish to know the options available for pharmacists in the Industry.
Insurer's Customer Experience and Member Retention SummitWorldCongress
So you enrolled some of the 8 million health insurance consumers that were granted access to care under the Affordable Care Act and a number of other members during the inaugural AEP… Now what?
Topics include:
A focus on consumer experience as a differentiator in the market.
Shared sessions with providers surrounding member health, experience, and strategies to improve overall health outcomes through additive engagement programs for your members.
Strategies to retrain and revolutionize your call center operations to increase touch points with members, offer reform and policy advice, and include a sales aspect to persuade members to stay with your organization.
Advancements in technology that allow carriers to identify members at risk of cancelling their policies, and ways to personalize retention communications to prevent these cancelations.
Tips to navigate the rapidly changing post-reform landscape, and adapt to fluctuating legislation provisions and mandate extensions.
http://www.worldcongress.com/events/HW14084/
IDMP Implementation - Impact on Data, Systems and Processes. How to cover gap...Torben Haagh
ISO IDMP will be mandatory from July 1st 2016 and it will make a fundamental impact on the way the pharmaceutical industry is required to collect, manage and submit relevant data. Now is the last call for all marketing authorisation holders to (re)think their data submission policies and processes to make sure you close your IDMP implementation gaps in the next 12 month and have a clear vision of the next challenges lying ahead!
Don’t miss out on the opportunity to get your questions answered, to benchmark the stage of your preparation, to initiate partnerships and to take an active part in designing the RIM’s community future agenda! Join us this summer in Berlin and gain valuable, practical information:
# Learn how to assess and analyse data requirements for the IDMP standards by discussing possible interpretations with our expert from regulatory bodies on-site!
# Benchmark your own IDPM Implementation process with peers from both big and mid-size pharma
# Share insights how the IDMP standards are changing the interactions between IT-Systems, company departments, contract manufacturers and regulatory agencies
# Discuss and compare with your peers experiences with vendors and solution providers offering help to achieve your IDMP implementation goals!
For more information visit our website: http://bit.ly/EventWebsite
If you would like to be part of the conference, you can register now here: http://bit.ly/Register-Event
1. What’s new for 2015?
• Four breakout boot camps that allow you to customize
your conference experience
A Device-Specific Medical Affairs
B Globalization
C M&A Strategies
D MSL Strategies
• More of a focus on innovative initiatives that medical
communications departments are implementing to shape
the medical information field
• Ground-breaking case studies to help provide teams
with strategies to deliver more impactful information
in a customer empowered era
NOVEMBER 16-17, 2015 • SAN FRANCISCO, CA
Medical Communications and Information Summit
MedComm 2015MedComm 2015
Monitor Compliance, Disseminate and Deliver Impactful
Information in a Customer Empowered Era
Gain critical insights on:
• PhaCT-MI’s work to achieve cross-company
industry collaboration for high quality,
evidence-based medical information
• Patient advocacy and medical information —
Develop materials for improved patient interaction
• FDA’s draft guidance document on scientific exchange —
How industry can prepare in lieu of a final guidance
• Strategies to combat continued challenges with
publication reprints, reimbursements and reporting
• Best practices for sharing and monitoring information
on third-party forums
• Standard of practice for information development
and dissemination
CONFERENCE PREVIEW*
CBI’s Medical Communications and Information Summit delivers best practices and SOPs vital
to the compliant, accurate and impactful delivery of medical information. Join us in 2015 to
examine the impact of changing federal regulations, explore strategies to optimize technology
for global communication and identify compliant solutions for creating an
evidence-based, transparent communication program.
A Great Place to Meet Your Market!
Take advantage of the best opportunity to meet potential clients
face-to-face. Build relationships while demonstrating thought leadership
and sharing expertise. For more information on how to position your
company as a sponsor or exhibitor, contact Karen Hanover at
(339) 298-2184 or email karen.hanover@cbinet.com
Who Should Attend:
You will benefit from attending this conference if you are
employed by a biotech, pharmaceutical or medical device
company and have responsibilities in the following areas:
Medical Communications • Medical Information
Medical Affairs • Medical Writing • Medical Science Liaison
Contact Centers • Scientific Communications • Scientific Affairs
Scientific Information • Publication Planning • Product Manager
Medical Education
This conference will also benefit consultants, technology vendors
and companies providing services to the above audience.
Sponsored by:
W W W . C B I N E T . C O M / M E D C O M M
Life Sciences *This is preliminary conference information. Topics, agenda and speaker names are subject to change without notice.