Leverage Public Speaking as a tool for delivering content marketing. Deliver real value. Obtain real prospects, clients, and referral sources

2. Ipod Launch – “So, this amazing little device holds 1000
songs and it goes right in my pocket.”

3. Iphone Launch – “Every once in a while, a revolutionary
product comes along that changes everything.”

4. Coaching / Consulting / Motivation
“The path to success is to take massive, determined action.”
Content Marketing

5. GC Local Small Business Clients that speak:
Britt Stouffer Kate Lawrence Michael Lentz Marc Gulitz Jason Plotkin
Outperform their peer groups with Inbound Leads, Client
Acquisition, Client Referrals, Results / ROI

6. Zero to 1.5 Million in 3 Years
Zero to Top 2% of all National Practices in 3 Years
Zero to Partner in 1 Year

7. How we started… a tough, tough road.
.

9. We thought we’d meet hundreds of people,
speak to them about our services, sign up
massive amounts of clients….
But we were wrong.

10. What you must do…
And how do you
execute?

11. I SHOULD consider speaking…
To build my:
Company
Career
Brand

12. Start with WHY
Misunderstanding “Start with Why”…
It’s not about you.

13. Give value first
No sales pitch
Deliver real content
If you’re going to use materials (handouts) make them
rich with content for the user so they’re referenced often.

14. Ethos – Credibility establishment. Helps gain buy in.
Pathos – Emotional appeal (“Start with why”) or WIIFM.
Logos – The appeal to logic. Facts, data, credible sources
Brevity – “Brevity is the soul of wit” – William Shakespeare. Don’t prattle on
and bore your audience to death.
Visual aids – Slides, pictures, movies, etc. If you’re going to use them make sure
they don’t draw attention away from your presentation.
Practice – practice, practice, practice

15. Mingle/Network
Answer questions
Talk to other presenters
Speak to guests
Before, and after your presentation.
Connect with your audience.

16. Newsletter sign-up
Blog Followers
Connect on LI
Like on FB
Encourage them to live tweet content

17. Surveys
Contact Request Cards
Giveaway
(book, consultation, podcast, video, how-to, etc)

18. Starting is difficult.
Speak anywhere
No Fees
Gain Experience
30-50 Such Engagements!

19. You’ll begin to get…
Offers to speak
Paid (sometimes)
Stickiness
Brand Awareness
Followers
Inbound Leads
Referrals

20. Use Public Speaking / Presenting as a content marketing tool

21. Power
Brand
Inbound Lead
Generation
Client Acquisition
Referrals
Revenue
Profits