Roman Rackwitz is a leading expert in gamification who gives keynote speeches on applying behavioral science principles from games to motivate people and maximize their potential; he discusses how gamification works on a psychological level and provides real-world examples of effective gamification strategies; feedback from those who heard him speak praised his in-depth knowledge, practical advice, and ability to engage and entertain audiences on this topic.

1. Gamification
Pionier
Speaking at your conference
Listen to the 'Science of Fun'
Discover daily life examples
Learn about do's & don'ts
Workshops
Find the human-
focused design for
your process
Develop your
company's mission
journeys
Explore your 'players'
and how to
engage them
Create Gamification
for your organization
Roman Rackwitz
Engaginglab
facebook.com/rrackwitz
twitter.com/RomanRackwitz

2. “While engineering is the secret power of an
industrialized society, Gamification has the potential to
become the secret power for a knowledge society.
Engineering meets Enjoyneering.”
Roman Rackwitz is a world-
leading Gamification expert
who leads the Gamification
movement in Europe.
Rackwitz is CEO of Engaginglab
GmbH, a Gamification agency,
specialized on the German-
speaking countries and he is
Partner at Enterprise-
Gamification-Consultancy.
Not afraid to tell it like he sees it, Roman is an
entertaining, thought-provoking business
practitioner rooted in the notion of Gamification and
betting on the human desire to progress and learn.
Rackwitz is well known as the declared enemy of
mixing up simple reward-programs with
Gamification and is regularly called in as
Gamification-expert to appear on german TV and
other media like Handelsblatt, Frankfurter
Allgemeine, Die Welt, and more.

3. SPEAKING
get serious about fun
"Did you know that we play games to
chase our 'Better Selves?"
Speaking at your event, I will provide interesting facts and approaches
around the world of games. We will dive into the fascination of being
involved within game-like activities and we will look at the humans
psychological predisposition to engage in gaming.
Your audience will learn about Gamification, how it motivates people by
showing them their own 'Path to Mastery', and why it is just smart to
learn from games how to unfold our human potential.

4. There are a huge number of HR conferences out there so if you
really want to stand out from the crowd, if you really want to
WOW! people then you need truly outstanding speakers. And
that is exactly what Roman delivered for us.
We haven’t yet worked with him to help gamify both our
conference and some of our internal processes, but we will start
that discussion soon. It is clear that he will do a fantastic job for
us, and I’m sure he could do it for you to.
It is not news that Gamification is hot. If you are not already
thinking about how to gamify what you do you are already
behind. There is a generation now entering the work force that
you will alienate if you don’t gamily many of your processes.
Roman knows Gamification inside out, back to front and upside
down. It is clear he lives this stuff. And there are two things that
really stuck out in the feedback (which was outstanding) from
our delegates:
i. His knowledge isn’t just the opinion of a charismatic expert, he
actually goes into the neuroscience of what is happening in
various gaming situations, and why these create the outcomes
you need. So this is way beyond points / badges / leaderboards
(yawn!). What this means to our audience is that he comes with
massive credibility so what he says has impact.
iI. Yes he gives general ideas and principles that allow you to
think about how to gamify your HR processes, but more than
that he delivers some really concrete practical example.
And this particularly came out in the Q&A. There wasn’t a
question he was given that he didn’t have a great answer to.
We work on the basis that you can’t educate people until you
first entertain or engage them. So what we look for is speakers
who are inspiring, engaging and energising. Roman: tick, tick, tick!
We had him on as a keynote right at the start of the conference
to set the right tone. And he knocked out of the park. No-one
checking their mobile device, no-one doodling on their pad,
everyone leaning in, taking notes listening to his every work.
In the interests of openness it is only fair to mention that if you
have an audience who are easily offended by spicy language
you may want to warn Roman in advance – he clearly has an
extensive knowledge of some of the more earthy Anglo-Saxon
words in the English language! But I loved it and our audience
loved it
If you want to Gamify your HR processes then you are cheating
yourself if you don’t call Roman.
If your job is to delight an HR audience then you need Roman on
your team.
If you would like to call me to ask further questions then don’t
hesitate
His Knowledge
Summary
His ability as a speaker
Nick Tyrrell
Founder, Osney Media
Nick_tyrrell@osneymedia.com
What others say:

5. "As a former gamification-skeptic, thanks to Roman Rackwitz, I became a
motivational-design-supporter!"
Wienfried Felser; CEO NetSkill Solutions GmbH;
Founder Competence Site; Publisher Competence Books
Peter G. von Windau; Retired Senior Partner Roland Berger
"Just recently I have watched a documentary about Gamification. Unfortunately,
they didn't interview Roman Rackwitz. He would have explained this topic ten
times better and more accurate.
Roman Rackwitz knows exactly 'how the wind blows' and impart knowledge in
an exciting an lively way. From over 30 years of experience, I know how difficult
that is."
"As an innovation expert I listen to a lot of people talking about the topic of
Gamification. But, compared to the knowledge and experience of Roman
Rackwitz, it is only superficial knowledge. There are worlds in between."
Jürgen Stäudtner; Author 'Deutschland im Innovationsstau'
Steven Mc Auley; Entrepreneur & lecturer
No one else represents the Gamification-movement in Europe better than Roman.
Why? He is the founder of Europe's first Gamification-Agency. He teaches the topics
of Gamification and Social Media at universities in Germany & Switzerland and is
an international Keynote-Speaker. Roman polarizes, is authentic, he thinks outside the
box, is entertaining. A conversation with him is an inspiring pleasure.
His point of views: puzzling but yet comprehensible.

6. BASICS
Examples & Best Practice
What is Gamification?
How does Gamification work?
How effective is Gamification?
How can you engage people on a long term basis?
What do you have to consider when using
Gamification in different countries and cultural
regions/organizations?
CUSTOMIZED
Organisation / Audience
Dependent on the context of your event, the
audience & the background of the organiser we
will adjust the content of the workshops.
Our main goal is to educate about the science of
fun and how to harvest its potential for
businesses
and organisations. The underlying principle of our
work is human-focused-design!
WORKSHOPS

7. Since 2009, we are spreading the word about Gamification and help
companies to find out if they can (and should) take advantage of its
potential.
Therefore, we provide service to create the Gamification approach that
matches our client's needs, resources and image.
Our service includes the introduction, conceptualisation, development
(with partners), roll out and live-care.
Some of our customers are:

8. The Science of Fun
is taking its talents
to Gamification.
Learn more about it from an industry's
acknowledged experts.
www.engaginglab.com
www.romanrackwitz.de
@RomanRackwitz
/rrackwitz
/romanrackwitz
Contact:
roman@engaginglab.com
Mobile: +49 (0)179-533859