Speak Effectively!
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This document provides guidance on how to speak effectively. It lists seven habits to avoid, such as gossiping, judging, and complaining. It then outlines four foundations of powerful speech: honesty, authenticity, integrity, and love. Finally, it discusses six tools - register, timbre, prosody, pace, pitch, and volume - that can be used to make speech more powerful and engaging. The overall message is to avoid negative speaking habits, use positive foundations like honesty, and employ vocal variety tools to influence audiences.
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Briefly why should we enhance our speaking skills in the English Language.
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The Mash-Up Presentation of the Internship
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Role of social media in Building a brand
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3 questions you need to ask about your brand
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Make the most of a polarizing brand
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The One Thing You Must Get Right When Building a Brand
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Final presentation of an internship with IIM professor
The document summarizes an internship that a student completed with an IIM professor. The internship consisted of modules covering presentation skills, marketing management, case study analysis, and advertising creativity. Key topics included in the modules were developing strategies and plans, identifying customer values, and analyzing successful advertising campaigns. The internship helped the students evolve their skills and connect the different modules. The student thanked the professor for guiding them and creating an experience that helped them grow from novice to expert.
Rise of disney
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Steinway & Sons : Buying a Legend
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Grey worldwide Strategic Repositioning through CRM
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A framework for revitalising dead and decaying brands.(by Kohli,Thomas)
This document discusses strategies for revitalizing declining and dead brands. It begins by providing examples of brands that declined like Oldsmobile and Pan Am but were able to recover like Harley-Davidson. It then covers common causes of brand decline like poor management decisions, changing environments, and competitive actions. The document outlines a framework for deconstructing brand decline by examining brand equity components like awareness, image, and customer response. Finally, it discusses approaches for revitalizing brands by taking a long-term perspective, repositioning the brand, correcting past mismanagement, and making investments to rebuild quality and the brand.
Disney consumer products
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
A brand is forever! A framework for revitalizing declining and dead brands
This document discusses causes and strategies for revitalizing declining brands. It identifies common causes of brand decline as poor managerial actions like compromising on quality, frequent price increases without added value, price cuts out of desperation, neglecting the brand, and failing to stay with the target market as it evolves. Environmental changes and competitive actions can also contribute to decline. The document recommends rebuilding quality, resisting the temptation to exploit brand recognition through lower quality products, and pursuing a carefully defined target market as strategies to revitalize a declining brand. It argues that most brands can be revived if they still have residual value in brand equity dimensions like differential effect, brand knowledge and customer response.
5-(IV)in what ways do consumers stray from rational decision process
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5-(III) how to consumers make purchasing decisions
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5-(I) how do consumer characteristics influene buying behaviour
Consumer characteristics such as cultural, social, and personal factors influence buying behavior. Cultural factors include culture, subculture, and social class. Culture determines values and views, while subcultures provide identity. Social class indicates divisions in society that influence product preferences. Social factors comprise reference groups like family and roles/status. Personal factors consist of age, occupation, personality, lifestyle, and values. These characteristics shape consumer tastes, choices, and consumption patterns.
5-(II) major psychological processes influencing consumer responses
The key psychological processes that influence consumer responses to marketing are motivation, perception, learning, emotion, and memory. Motivation is influenced by theories like Freud's, Maslow's, and Herzberg's which explain how needs drive behavior. Perception involves selective attention and distortion based on preconceptions. Learning associates products with drives and reinforcement. Emotions are evoked by ads and products. Memory involves forming associations between brands and attributes which marketers aim to strengthen through repetition and cues.
6.6)How do institutional buyers & government agencies do their buying?
Institutional markets consist of organizations like schools, hospitals, and prisons that must provide goods and services to people in their care. They have low budgets and captive clientele. Hospitals must decide on food quality for patients.
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This document discusses managing business-to-business customer relationships and the benefits of vertical coordination between buyers and sellers. It describes how closer relationships are driven by supply chain management and purchasing alliances. It also discusses the categories used to classify buyer-supplier relationships, from basic transactions to collaborative partnerships. The document notes that while vertical coordination can strengthen ties, it may also increase risks and opportunism that need to be mitigated. New technologies allow top firms to more effectively engage and communicate with their business customers.
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A framework for revitalising dead and decaying brands.(by Kohli,Thomas)
A framework for revitalising dead and decaying brands.(by Kohli,Thomas)
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A brand is forever! A framework for revitalizing declining and dead brands
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5-(IV)in what ways do consumers stray from rational decision process
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5-(III) how to consumers make purchasing decisions
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5-(I) how do consumer characteristics influene buying behaviour
5-(II) major psychological processes influencing consumer responses
5-(II) major psychological processes influencing consumer responses
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Speak Effectively!
- 3. HABITS TO BE AVOIDED WHILE SPEAKING
- 4. GOSSIP
- 5. JUDGING
- 6. NEGATIVITY
- 7. COMPLAINING
- 8. EXCUSES
- 9. LYING
- 10. DOGMATISM
- 12. HONESTY Be clear and straight Absolute honesty is bad too
- 16. SOME TOOLS THAT WE CAN USE TO MAKE OUR SPEECH MORE POWERFULARE…
- 18. REGISTER Speaking from the chest gives more depth to the voice
- 19. TIMBRE We prefer voices which are rich , smooth and warm
- 20. PROSODY Monotonous talking is a SHAME Varied and lively speech is easy to understand
- 22. PITCH Delivers different meanings to the same sentence
- 23. VOLUME The right use of volume can greatly influence the audience
- 24. •Avoid the 7 deadly sins of speaking •Use the 4 foundations of powerful speech (HAIL) •Make your voice sound more powerful using the 6 tools of speech • AND, not to forget. Warm up those vocal chords. RECAP
- 25. Created by Aburvaa Ramesh, SVCE , during an internship By Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com