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Spanish Language Access Presentation
- 1. Donde están los libros? Spanish-language resource access throughout the Hillsborough County Public Library Cooperative
- 3. What is Access? Access, as defined by Webster’s Dictionary, is defined as the “freedom or ability to obtain and make use of” something or someone (Gove et al., 1976).
- 8. Which way do I go?
- 9. Boyd (1993) noted that with the inclusion of bilingual text on library signs the patron’s perspective of the library’s “friendliness” increased, while the “need to ask for directions and understanding [italics added] the responses diminishes” thusly decreasing the patron’s anxiety (p. 63). In 2006 Fowler, Wesley, and Vazquez recorded that signs in both English and Spanish contribute to inspiring a “sense of acceptance” in Hispanic customers who frequent facilities that utilize “Spanish in advertising and signs” (p. 51). Peter R. van Allen (1984) wrote “an institution’s voice” is indicated to the user “through its signing,” a good library sign system should and “can communicate the intentions, the spirit, and the theme of a library as well as directions” (p. 106). In his research on servicescapes Bitner (1992) wrote that environmental settings are particularly influential in contributing to the “degree of success consumer’s experience in executing their plans once inside” (p. 61). Marquis (2003) recommends arranging the Spanish-language materials in areas of “high visibility,” preferably within their own section so that “new users unfamiliar with United States library organizations” feel comfortable shelf-browsing (p. 174).
- 10. “ When you say “Hola” to me when I come to the library, it makes me feel good, and then I want to be there. Even if that is all the words we share, that is OK. You reach out to me and I am happy.” - Yolanda Vega Library user, Advocate, and Volunteer The Importance of Personable Persons.
- 12. An Electronic Language .
Editor's Notes
- My research topic is “Spanish-language access throughout the Hillsborough County Public Library Cooperative.” What this title means and what I’m here to talk about is attempting to measure the level of monolingual Spanish access provided to the Spanish-language resources within our public libraries, specifically those libraries within Hillsborough County
- Access, as defined by Webster’s Dictionary, is defined as the “freedom or ability to obtain and make use of” something or someone (Gove et al., 1976).
- To make a long story short, public libraries provide ACCESS to books and other things, to people regardless of creed, race, or ethnicity. But what about to people who speak a different language?
- Currently, it is estimated that out of the 45.5 million Hispanics in the United States today, roughly 78% speaks and reads in Spanish; out of this population approximately 7.8% of Hispanics belong to “linguistically isolated households”- families in which all persons over the age of 14 has at least some difficulty with English or cannot speak English at all (U.S. Census Bureau, 2007). By July 1, 2050 the U.S. Census Bureau estimates that the Hispanic and Latino population of the United States will reach 132.8 million, constituting at that time approximately 30% of the nation’s total population (U.S. Census Bureau, 2007). Mathematically that’s a whole lot of people who don’t speak or read in English. It is to these Hispanic patrons that the majority of Spanish-language library services and resources are of most benefit; however, not a whole lot of research has been done on how exactly libraries are providing access to these materials. In fact there’s not a lot of research on anything.
- On the subject of Spanish-language access to information the only pertinent publications available, report on subject-heading language and control of electronic catalogs (Cabello-Argandoña, Crary, &Pisano, 1982; Creider, 2003; Jensen, 2001). However, when investigating the methodology and modes of access provided to Spanish-speaking patrons within the library setting there is an absence of research data entirely. To address this deficit I choose to formulate a research proposal that attempts to define the modes through which Spanish-speaking patrons can access these resources and evaluate the quality of access that these modes provide within Hillsborough County library system.
- “ Good signs,” they note can “help users move throughout the buildings more efficiently” while increasing accuracy in material retrieval (Bosman & Ruisek, 1997, p. 81). On the other hand bad signs, according to Bitner (1992) can create emotional distress and confusion in the customer/patron "directly inhibiting the accomplishment of the [patron’s] goal;” which in this case would be the retrieval of the library’s materials and information (p. 61).
- Positive cues such as a nod or a smile will positively influence the customer’s satisfaction level, while negative cues such as avoiding eye-contact will have a negative influence (Rosenbaum & Montoya, 2007). According to Rosenbaum and Montoya Hispanic customers “patronize establishments not only for the products and services” provided but “also for the feeling of verbal and nonverbal comfort they receive” from the staff (p. 213).
- Likewise, a library webportal review conducted by Shapiro (2003) left the researcher surprised about the number of library “home pages of many very large library systems serving extensive Latino populations [that] do not have an immediately visible option available for Spanish-language access” (p.18). These deficits in Spanish-language digital access to information Jensen (2001) notes creates a paradox, as the “library’s collection acknowledges that not all readers use the same language” while the “structure of its catalog [and webportal] assumes, indeed demands, knowledge of English” (¶6).