The document summarizes an online spa management program offered by Raison d'Etre. The program aims to address the lack of qualified spa managers by providing extensive training covering key topics like marketing, leadership, finance, HR, operations and business planning. It consists of 7 online modules taught by industry experts. Participants can access video lectures and materials anywhere online and receive support throughout the program. Past participants highly rated the program, praising its format, content and ability to benefit their future careers.

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“Your best investment...
Spa Management Online Program

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“Learning is a treasure that will
follow its owner everywhere”
-Chinese Proverb
© Raison d’Etre Spa Management Online Program
www.raisondetrespas.com

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The best of the best...
In order to stand out in today’s tough competition, education is paramount. The spa manger is the cap-
tain of the ship. His or her way of leading the business will make or break the spa. It is not sufficient to
have knowledge about treatments and being “good with people” although without just that, you cannot
be a good spa manager. A spa manager needs to know about spa specific finance, relevant KPIs, mar-
keting and PR, HR and leadership, operations fundamentals, customer service as well as knowing which
the relevant reports and SOPs are.
“Spabusinessesarefacingafundamentalchallengeintheirmanagementworkforce–theyaresimply
not able to find enough people with the right skills to fill management-level positions. In the industry
survey conducted for this study, 95% of spa industry leaders stated that they currently face prob-
lems in hiring spa managers/directors with the right combination of qualifications and experience.
Hard skills in business and management (strategic planning, Marketing & PR, Revenue management,
Finance) are considered to be the number one deficiency among today’s spa managers/directors.”
GSWS 2012 Research Report Spa Management Workforce and Education Addressing Market Gaps
Raison d’Etre has been in the spa and wellness business for more than 12 years. We have worked with
more than 100 spas in 60 different countries, created eight of the world’s most known spa brands and
helped educate over a 250 spa managers over the past 10 years. We now offer all of our “real life” spa
management knowledge in the Spa Management Online Program. We believe you will find our course
program to be the most extensive and in-depth spa manager program that relates to current business
needs. Among our course leaders you will find people with leading industry experience, formal Masters
Degrees from top universities as well as experienced spa educators.

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Program Content
The Spa Management Online Program is divided into 7online modules
1. Introduction – Spa market Trends
2. Sales, Marketing PR
3. Leadership including Strategic planning
4. Finance
5. Human Resources
6. Service quality management and excellence
7. Business plan
Management is doing things right; leadership is
doing the right things.
Peter Drucker

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Sales, Marketing PR
Online Module 2
If you have the best spa in the world, and nobody knows about it...
Marketing and PR is crucial for success.
1. Marketing fundamentals
2. Marketing analysis
3. Public relation and promotion
4. Social media
5. Retail management, merchandising and sales
6. Marketing plan
honesty, love,
free, happy, spa,
communication,
health, please,
emotions, focus,
wellness, inspire
“
PR is extremely important, and being able to use it in the right
way means everything. You have to market your success.
Dean Schlicter

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Leadership
Online Module 3
You know the direction, but now you have to get the entire team to
work together in order to get there. How do you do that?
1. Leadership fundamentals
2. Group dynamic
3. Conflict handling and problem solving
4. Strategic planning
5. Communication
6. HCM plan
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Leadership and learning are indispensable to each other.
John F. Kennedy

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Finance
Online Module 4
Finance is something that many spa managers feel uncomfortable about, this
module will make you comfortable in an easy and understandable way.
1. Spa Finance fundamentals
2. KPI used in spas and financial reporting
3. Scheduling
4. Spa Revenue management fundamentals
5. Profit lost statement and monthly report schedule
Face your fears and doubts, and new worlds
will open to you.
Robert Kiyosaki

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Human Resources
Online Module 5
HR is about your main and most important resource: your staff.
1. HR fundamentals
2. Induction
3. Contract and job description
4. HR manual
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Coming together is a beginning. Keeping together is progress.
Working together is success.
Henry Ford

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Service Quality Management Excellence
Online Module 6
Service quality is crucial for success and we structure this module into
some important and diverse areas.
1. Operations fundamentals
2. Customer service
3. Sanitation, health and safety
4. Routines and standards
5. Concept and menu
6. Nutrition spa cuisine
7. Sustainability
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The goal as a company is to have customer service that is
not just the best but legendary.
Sam Walton, Founder of Wal-Mart

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Business Plan
Online Module 7
The business plan is the foundation that will give you a clear understanding of
where you are, where you want to go and how to do it.
1. Business plan fundamentals
2. Business plan
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Lack of direction, not lack of time, is the problem. We all have
twenty-four hour days.
Zig Ziglar

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How,WhereWhy?
Administration
How does it work?
All modules contain online video lectures with teachers just as in real life.
You will also receive written program material and assignments connected to
each module. Online support is always available to guide and help you during
the program.
Where is it located?
Wherever you are and whenever you want. You just need a broad band
internet connection.
Why should I take this program?
Your best investment is in your own education. You will obtain
the tools you need to succeed and reach your goals.
How do you register for the Spa Management Online Program?
Mail us at smc@rdespas.com and we will hold a place for you.
We will e-mail you all information you need in order to participate.
Past participants evaluation of the program (Scale 1-10)
Did the program meet your expectations? 9.18
What did you think of the format and content of the online program? 9.50
How well will you benefit from your new skills in your future work? 9.64

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“Your best investment...
Raison d’Etre
Grevgatan 15
114 53 Stockholm
Sweden
+46 8 756 00 56
info@raisondetrespas.com
www.raisondetrespas.com