Public relations departments are responsible for managing a company's communications and social media presence. They focus on building trust with customers, influencing audiences, and engaging users. Trust is developed through relationships and credibility. Influence comes from creating popular, trusted content. Engagement measures how users interact, like commenting and sharing, which spreads brand awareness.

1. Socialites of Media
Kyle Bolton, Kemora Johnson, Aazeen Nasir, Brittney Rivera

2. Public Relations and Social Media
- The Public Relations department in most companies are in charge with how the company
interacts with their audience.
- Public Relations handle the communication, planning, and management when it comes to
their social posts.
- The three main overarching concepts are trust, influence and engagement. These three
ideas build the main idea of social media development.

3. Trust
- Involves building a relationship with their client.
- The more trusted a company is, the more the consumers will believe the company’s
beliefs.
- Trust also determines a company’s credibility, so it is very important to maintain it.

4. Influence
- The Tweetlevel Paradigm determines what level of influence your content has, your level
of trust, and popularity.
- People who really take advantage of influence are known as idea starters and thought
leaders.
Example: Barack Obama was receiving larger numbers of followers on his twitter due to
his role as President of the U.S.

5. Engagement
- Measured by how the consumers interact with social media users.
- Many product reviews and comments about a product makes a big impact on its
credibility.
- Uses of systems such as retweeting and liking allows for consumers to share their
thoughts about a product to a wider audience and gives the company more exposure.