Soystix is a nonexistent product that was "brought" to the United States from Japan. As part of the International Marketing class we were required to invent a product from a foreign country and create an advertising campaign for it. Fall 2011.

1. Jackie
Alves, Lea
Cohen, Kristy
Haefelin, Alexandr
a Jonas, Isabel
Munoz

2. PRODUCT
DESCRIPTION
• Made in Japan
• Soy Sauce Dispensing Chopsticks – No
More mess!
• Plastic chopsticks with a refillable and
creative design
• 35 centimeters / 14 inches in length
• Sauce will be dispensed only by one
chopstick using a soft sensitive touch
button
• Easy to use for picking up food and
applying soy sauce to what you eat

3. HISTORY OF
• Japan A.D 500
• Chopsticks were originally considered
precious and were used exclusively for
religious ceremonies
• The earliest chopsticks used for eating
looked like tweezers; they were made
from one piece of bamboo that was
joined at the top
• By the 10th Century, chopsticks were
being made into two separate pieces
• Chopsticks are rounded and come to a
point which is different to those of the
Chinese

4. THE NAME:
• “Soy Sauce” and
“Chopsticks” twisted into a
new word - SOYSTIX
• “Soy” of SOYSTIX is similar
and recognizable across
languages
• Constitutes the same sense of
Japanese Ethnic background
globally

5. MASCOT
• Chopstick sushi
ninja will appear in
Ads helping to
promote the
product
• Sushi is a
traditional
Japanese food
• Ninjas are seen as
honorable and
important figures in
the Japanese
cultures

6. SUCCESS OF
• Chopsticks are used worldwide
to eat Asian food
• Soy sauce accompanies almost
every meal
• SOYSTIX is a combination of
these two ideas into a product
• SOYSTIX allows for an
easy, clean, and controllable way
to apply soy sauce while using
the chopsticks to eat
• Potential room for expansion-
chopsticks filled with different
sauces

7. PRINT AD EXAMPLES
These examples would be
featured in specialized
food magazines, on public
transit, and on different
forms of social media. We
wanted the ads to be
straight to the
point, showing our
product in action, with our
slogan and mascot

8. NYC TRANSIT AD EXAMPLE
We would like to place our ads on trains that specifically go
through highly Asian populated parts of town like Chinatown &
Koreatown, for example the A,C, J, 6, Z, N, Q, R lines.

9. OUTDOOR AD: JAPAN

10. TV COMMERCIALS
1. 2.
Then
Opening suddenly,
Shot: “HI-YA”
Girl comes
struggling the sushi
while ninja
eating her comes to
sushi with save the
soy sauce day with
SOYSTIX
3. 4.
Closing
Sushi ninja
Frame:
teaches our
Sushi
subject how
ninja, our
to use the
subject &
SOYSTIX
the
(how to
SOYSTIX
master the
mastering
soy)
the soy
together

11. MAGAZINES
Here we are utilizing specialized food magazines. Ibuki in
particular is an American, Japanese inspired food and lifestyle
magazine. Other examples of magazine would consist of Food
Network, Food and Wine, and Epicurious Magazines.

12. SOCIAL MEDIA-TWITTER
We would utilize our Twitter page to reach out to fans, and to Re-Tweet their
customer feedback. We would also tweet about great Japanese Restaurants
to eat at, and fun sushi party ideas to have while using SOYSTIX

13. SOCIAL MEDIA- YOUTUBE
Click to learn how to…
Once you click on the banner ad, you will be taken to our personal Youtube
Channel, where we will have a SOYSTIX tutorial and our commercials.

14. SOCIAL MEDIA- FACEBOOK
We would use our Facebook page to reach out to fans and allow them to post
their customer feedback. We would also post about great Japanese
Restaurants to eat at and fun sushi party ideas to have while using SOYSTIX
The Facebook page will be in-sync with our Twitter page.

15. WHERE TO BUY
•The product will be sold in
kitchen supply stores such as
Crate and Barrel and Bed Bath
and Beyond
•It will also be available in
specialty food stores across
the United States. For
example, Trader Joe’s and
Whole Foods
•Product will be sold in
packages of two sets of
SOYSTIX with a small bottle of
soy sauce to accompany it

16. SUCCESS OF SOYSTIX
CAMPAIGN
• Visually appealing Ads
• The mascot is funny but not overly aggressive
• Outdoor advertising and public transit
• Commercials
• Food and Lifestyle Magazines
• Social media

17. CONCLUSION
• Dispensable soy sauce chopsticks sold globally
• Recognizable name that implements the use of soy sauce
and traditional Japanese utensils
• Use of print Ads
• Outdoor Advertising and Public Transit
• Lifestyle and Food Magazine
• Commercials
• Social media
• Expansion of SOYSTIX

18. THANK YOU!
ありがとう