Samsung Galaxy phones are a series of Android smartphones manufactured by Samsung Electronics. Samsung wanted to build the Galaxy brand as associated with quality, lifestyle features, and differentiation from competitors. The Galaxy brand logo features graphic elements of a galaxy to help consumers remember the brand easily. Samsung targeted young, social, value-conscious users who emphasize health. In 2014, Samsung achieved the number one market share position in mobile phone sales revenue, though profits declined in 2015 due to increased competition, lowered tablet sales, and strong pricing from competitors in the lower smartphone market.
Samsung competition to Apple, Sony to NokiaSimplify360
The Consumer Electronics industry is highly dynamic and fast-changing, fueled by rapid innovations and technological changes. Market research shows that the top ten players contribute to approximately 52% of the total market size. The industry has seen the rise and fall of many companies.
This report is an analysis to understand where SONY stands compared to SAMSUNG and identify the trends between the two brands. The product categories which we will be looking at are smart-phones and tablets.
Samsung competition to Apple, Sony to NokiaSimplify360
The Consumer Electronics industry is highly dynamic and fast-changing, fueled by rapid innovations and technological changes. Market research shows that the top ten players contribute to approximately 52% of the total market size. The industry has seen the rise and fall of many companies.
This report is an analysis to understand where SONY stands compared to SAMSUNG and identify the trends between the two brands. The product categories which we will be looking at are smart-phones and tablets.
ALL SAMSUNG MARKETING CAMPAIGNS. SAMSUNG BEAT MI. SAMSUNG - HISTORY, DEVELOPMENT, MARKETING CAMPAIGN, THEIR MARKETING AGENCY, 360 MARKETING, ADVERTISEMENTS OF SAMSUNG IN INDIA.
Here's a pitch presentation Idea that I had presented to Micromax when they wanted to launch their first smartphone in India when I was looking for a job.Do check out the ppt and share your thoughts on the idea and anything that you found interesting in it
ALL SAMSUNG MARKETING CAMPAIGNS. SAMSUNG BEAT MI. SAMSUNG - HISTORY, DEVELOPMENT, MARKETING CAMPAIGN, THEIR MARKETING AGENCY, 360 MARKETING, ADVERTISEMENTS OF SAMSUNG IN INDIA.
Here's a pitch presentation Idea that I had presented to Micromax when they wanted to launch their first smartphone in India when I was looking for a job.Do check out the ppt and share your thoughts on the idea and anything that you found interesting in it
The Samsung Galaxy Note 7 is a discontinued Android phablet smartphone that was produced and marketed by Samsung Electronics.
The case study is about the blast of the device and company's profile and performances.
Kindly share your valuable comments, use it by giving proper credits.
marketing strategy
smartphone case study
• Introduction
• Smartphones industry in last few years
• Major players and their strategies
• Differences between Apple & Samsung marketing strategy
• More success company
• Particular naming strategy used by company in this industry
• Key success factor in current industry
• Similarities between Marketplace simulation & Mobile phone industry
• Lesson drawn from mobile phone industry which could be used in Marketplace simulation
This ppt contains all the data about Samsung Smartphone Marketing like- 4p's, SWOT analysis, STP analysis, USP, Marketing & Promotional strategies, about SAMSUNG Competitor's Analysis & comprehensive data of their competitor's during COVID situation.
Similar to Sowmya pgp30108 brand management indiv assign (20)
2. Introduction
Parent Company
Samsung Galaxy phones are a series of android powered mobile devices designed,
manufactured and marketed by Samsung Electronics
1938 Founded by Byung Chull Lee, Korea
1970s Market leader of black & white televisions and micro ovens
1980s Color TVs, Air conditioners, Personal Computers
1991 First mobile handset
1999 First wireless equipped phone-smartphones
2009 Galaxy
4. Brand Extension Analysis
Brand Equity
Samsung wanted consumers to think of Quality and specifications and build up the
brand up to the lifestyle and features differentiating from other manufacturers
Brand Logo & Brand Name
Graphic element of galaxy to the visual of brand logo so that
a) consumers remember easily
b) Persisting brand name so that brand familiarity exists
Tagline
“Galaxy in your hands” states whole world in your hands, implying:
a) stay connected to most important people and receive updates from them
b) user can use it to the core and benefit out of it the most
5. Brand Extension Analysis
Target customers:
a) 18-30 old users
b) Young and social addict
c) Value based
d) Health emphasized
Points of parity: operating system, product features, innovation
Points of difference: more features at low cost, constant innovation, first
mover advantage in smart phone category
6. Brand Extension Analysis
Low repeat
purchase &personal
attachment
High brand consideration
and credibility, low
quality and all models
look alike
Performance:durability,reliability
Imagery: Stylish,techy,fun,young
Salience: Depth-awareness an ANDROID phone
Breadth-wide range features at affordable prices
7. Market share
Samsung galaxy achieved NO.1 ranking in sales revenue and market share in the
mobile phone market
2014 2013 2014/2013
growth
rate
2012
25.2% 32.3% -3.9% 26.9%
2014 2013
Samsung 25.2% 32.3%
Apple 11.9% 13.0%
Huawei 06.9% 04.3%
Manufacturer’s Revenue in Billion US dollars
2013 2012 2011
216.71 190.57 154.05
8. Market analysis
Samsung’s official Q1 2015 reports convey operating profit $5.63 billion and
revenue of $44 billion
These numbers represent a drop in operating profits year-over-year, down
from $7.8 billion in Q1 2014
Taking mobile sales into account, Samsung reports an operating profit of $2.5
billion on revenues of $24.1 billion
Reasons:
lowered tablet and feature phone sales
increased smartphone market competition
“strong competitive pricing” at the lower half of the portfolio