1. Email: hi.sovan@gmail.com; Ph: 9039044755
Voltas Limited
(August’13 –
Present)
 As Area Manager for Madhya Pradesh, developed and filtered both the Commercial & Retail Market;
leveraged a business for Rs 48 Crores.
 Strengthened the Power Retailers by Operation Reach.
 Filtered both Retail and SSD market, thus creating market growth and share while optimizing channel
network.
 Development in Brand Equity and increase in Market share to 26.1% by April’ 14 and 28% by Dec’14.
 Subsequent increase in Gross Margin for the benefit of Branch Cost centre.
Blue Star
Limited
(June’11 –
August’13
 As Area Manager for Malwa Area, Madhya Pradesh, developed both the Commercial & Retail
Market; leveraged a business for Rs 4 Crores.
 Handled the projects viz., Operation Reach And MIDAS Touch.
 Operation Reach Mumbai: Handled Western Mumbai Channel Management & appointed 10 new MBSSDs.
 Operation Reach Indore: A new approach with appointment of 5 MBSSDs & 8 Retail Outlets & 1
Distributor for Malwa Region.
 MIDAS Touch Indore: Meetings with renowned Interior Designers and Architects. Also closed big
projects & deal in & upcountry of Indore.
 Assessed the brand preference and the media vehicles being used and their efficacy.
Ravarjobs.com
(Feb – May‘10)
 Conducted three surveys- Placement consultant Survey, Company survey and Potential Applicants’ survey
with 10 firms regularly and 84,500 users across Mumbai, Navi Mumbai and Pune.
 Conducted two Job Fair Event Management - “Amravati May’10 and Pune Feb’10”.
 Assessed the marketing mix of Ravarjobs.com and arrived at a comprehensive 360 degree attack plan
 Assessed the Price-Value Proposition for the proposed Four plans and the Target Group
 Assessed the brand preference and the media vehicles being used and their efficacy.
Reliance
Communications
Pvt. Ltd. (Jan-
Jun’09)
 Familiarized with various organizational structure and departments being in IT department.
 Studied the basic design of a IP Network in an organization and programmed applications using HTML, JAVA
and C++.
 Was introduced to various design software like BMC Remedy and hands on experience was provided.
Kotak Urja Pvt.
Ltd.(May-Jun’07)
 A brief overview on the company and its sponsorship companies along with export and import coverage.
Examination Year Board/University %/CGPA
MBA 2011 IBS Mumbai 6.20/10
B.Tech 2009 Icfai institute of Science and Technology, Dehradun 7.59/10
Class XII 2005 CBSE 72.00%
Class X 2003 CBSE 84.00%
 Secured a merit scholarship of 96 percentile in 5th national Olympiad, conducted by NIIT all over India.
 Title of the project: Study of cellular service providers in India.
 Area of Project: Marketing Research- Marketing channels and their efficacy in the Rural Market; causes for success and failure
 Description: Understandingthe existing market position of variouscompetitors, and potential growth of Indian cellular services in various
Sovan Patnaik
WORK EXPERIENCE
INTERNSHIPS
ACADEMIC QUALIFICATIONS
ACADEMIC DISTINCTIONS
MANAGEMENT RESEARCH PROJECT

2. Email: hi.sovan@gmail.com; Ph: 9039044755
geographical areas.
Ferox-O-Foria ’08  Inter-college football tournament co-coordinator
 Designing and maintenance as a network administration.
Texplosion  Coordinator for 2008 for Annual Dance Festival of Icfaitech, Dehradun
 Coordinator for 2006 and 2007 for Software Programming Contest.
ADAG RCOM
 Coordinator for General Awareness Programming in the issue of Forest Week.
 Auditing assistant coordinator for the organization in IT department.
Arts
 Won intra-university dance competition for konflux’08 at IIST-D.
 Won group dance competition for Ferox-O-Foria’08 at IIST-D.
 Won dance competition at IIPM-M, D.Y. Patil-Navi Mumbai.
 Won Football tournament for consecutive three years at North Zone level for IIST-D.
 Won poetry and Story writing competitions at school level.
Quizzing  Won the First prize for ‘Tech Quiz’ at Vistas ‘05- The State Level Technical festival of IIST-B.
 Won the first prize for collage & conundrum at Texplosion2007-the Annual Cultural Festival of IIST-D.
Marketing & Finance
Club
 Won the Ethical Award in Brand-it competition of Marketing club of IBS-M.
 Won first prize for Marketing Scrapbook of Marketing Club of IBS-M.
 Won first prize for Kautilya of Finance Club of IBS-M.
Design
 Designed a social website under JAVA project.
 Designed posters and other promotional material for Konflux at IIST-D.
 As a member of Choreo club of IIST-D: Choreographed the dance for Antaragni’07 (IIT-K) and
Thomso Encore’06 (IIT-R).
 Practice diverse forms of art such as painting, sketching and cartooning.
 Have passion in live photography and material photography with fine editing through software.
 Creatures’ vocal mimic, regular swimming and passionate in adventurous travelling, camping and sports.
Mr. Sunil Nautiyal:
Designation: Sr. Manager, Blue Star Ltd. in Room Air Conditioning Department.
Role: Branch Manager in Retail for Mumbai, Thane & Indore Branch.
Sovan Patnaik,
S/O: Sri T.K. Patnaik,
Qr: B-14,
Nehru Satabdi Central Hospital Colony,
PO-Dera,
Dist.-Angul,
Odisha-759103
Contact no.: 9039044755
POSITIONS OF RESPONSIBILITY
EXTRA CURRICULAR ACHIEVEMENTS
OTHER INFORMATION/ INTERESTS
REFERENCES
ADDRESS