Tesla is looking to expand into the South Korean market. South Korea represents an opportunity for growth due to its strong economy, supportive policies for electric vehicles, and cultural similarities to Japan where Tesla has found success. However, Tesla will face competition in South Korea from established automakers like Hyundai and Kia that already produce electric vehicles. The report recommends Tesla enter the Korean market through a wholly owned subsidiary focused initially on the Model 3 to take advantage of demand for affordable electric cars.