Souled Store is an online shopping app that offers a variety of custom-designed products such as t-shirts, phone covers, and mugs, founded by Vadang Patel, Aditya Sharma, Rohin Samtaney, and Harsh Vardhan Lal in Mumbai on February 25, 2014. With an impressive annual revenue of 450 crore and a customer base of 6 million, the company aims to expand its product categories and grow its physical presence from 10 to over 200 outlets in the next few years. They initially started by customizing t-shirts themed around popular franchises like Marvel and IPL teams.