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Social Media Recap Template

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Scott Hazleton
Scott Hazleton

Build and deliver monthly reports (like this) on your success, learnings and next steps. Present to staff or demonstrate the value of social to your Board of Directors. Run with the good, ditch the bad.

Social Media
1 of 6
Social Media Recap Date __ / __ / __ YOUR LOGO HERE
Overview • Total Followers: _____ • New Followers: _____ • Increase over previous week: __% • Engagements this Month: ____ • Increase over previous week: __%
Learnings & Optimization for this Week • What worked really well? • What did we not post that we should? • Any events coming up we need to post about? Learnings & Optimization for this Month • Which type of posts worked well across the month? – Based on Engagement – Comparable to increase in overall page Likes • What did we not post that we should next month? • Any events coming up next month?
FACEBOOK • Total Likes: ____ • New Likes: ____ • Likes increase over previous week: __% • Total Engagements: ____ • Engagementsover previous week: __% • Posts: ___ • Most liked, commented and shared posts: Top 3 Best performing posts
• Total Followers: ____ • New Followers: ____ • Increase over previous week: __% • Tweets: ____ • RTs: ____ • Link Clicks: ____ • Most engaged tweets: Top 3 Best performing posts TWITTER
INSTAGRAM • Total Followers: ____ • New Followers: ____ • Increase over previous week: __% • Posts: ____ • Highest performing posts: Date __/__/__ Likes: ____ Comments: ____ Date __/__/__ Likes: ____ Comments: ____ Top 2 Best performing posts Top 2 Best performing posts

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Social Media Recap Template

  • 1. Social Media Recap Date __ / __ / __ YOUR LOGO HERE
  • 2. Overview • Total Followers: _____ • New Followers: _____ • Increase over previous week: __% • Engagements this Month: ____ • Increase over previous week: __%
  • 3. Learnings & Optimization for this Week • What worked really well? • What did we not post that we should? • Any events coming up we need to post about? Learnings & Optimization for this Month • Which type of posts worked well across the month? – Based on Engagement – Comparable to increase in overall page Likes • What did we not post that we should next month? • Any events coming up next month?
  • 4. FACEBOOK • Total Likes: ____ • New Likes: ____ • Likes increase over previous week: __% • Total Engagements: ____ • Engagementsover previous week: __% • Posts: ___ • Most liked, commented and shared posts: Top 3 Best performing posts
  • 5. • Total Followers: ____ • New Followers: ____ • Increase over previous week: __% • Tweets: ____ • RTs: ____ • Link Clicks: ____ • Most engaged tweets: Top 3 Best performing posts TWITTER
  • 6. INSTAGRAM • Total Followers: ____ • New Followers: ____ • Increase over previous week: __% • Posts: ____ • Highest performing posts: Date __/__/__ Likes: ____ Comments: ____ Date __/__/__ Likes: ____ Comments: ____ Top 2 Best performing posts Top 2 Best performing posts