Ken Kutaragi was the Executive Deputy President and COO in charge of Home, Broadband and Semiconductor Solutions Network Companies, and Game Business Group at Sony. He saw digital consumer electronics like digital flat TVs, home servers, and digital cameras as the new driving force for next generation technologies. He believed future homes would be powered by technologies like artificial intelligence, broadband networks, optical/wireless connectivity, and the PlayStation portable game console. Semiconductors would be the "heart" powering various digital devices, and entertainment was viewed as the "key" application that would drive new digital content and computing platforms like Sony's CELL processor.