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Sony
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- 2. SONY JAPAN • CompanyName: Sony Corporation • Founded: May 7, 1946 • Headquarter: 1-7-1 Konan, Minato-ku, Tokyo 108- 0075, Japan • Headcount (Consolidated): No. of Sony employees worldwide – 125,300 (as of March 31, 2016) 2
- 3. BREAKDOWN OF SALESVOLUME BY REGION • Japan: 28.6% • United States: 21.4% • Europe: 23.2% • China:6.7% • Asia-Pacific: 11.8% • Other Areas: 8.3% 3
- 4. SONY INDIA • Company:Sony India Pvt. Ltd.Managing • Director: Mr. Kenichiro Hibi • Date of Establishment: November 17, 1994 • Location:A-31, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi – 110044, India. • Staff Strength: 900 4
- 5. • Share Capital:INR 554 Million • Share Holding: 100% subsidiary of Sony Corporation, Japan • Branch Offices: Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Jaipur, Chandigarh, Lucknow, Pune, Ahmedabad, Indore, Cochin, Coimbatore, Ghaziabad, Ranchi, Mangalore, Guwahati, Gurgaon, Bhubansehwar, Vijaywada, Nagpur and Ludhiana. • Business Activities: Marketing, Sales and After-Sales Service of electronic products & software exports Products 5
- 6. PRICING STRATEGY INDIA POTENTIALPRICING: • The price of the Sony product is more than compare to other company’s product. • It gives more benefit with compare the price it takes. • The price of Sony products is less flexible with compare to other • After few years it started using psychological pricing in its Smartphone category. 6
- 7. TECHNOLOGY • The STARVISis back-illuminated pixel technology used in CMOS image sensors for surveillance camera applications, and realizes high picture quality in the visible-light and near infrared light regions. 7
- 8. ADVERTISEMENT • TV Commercials •Advertising Campaigns • Events • Promotions • E-Newsletters 8
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