The document proposes new experiences and a ticket strategy to increase attractiveness and boost ticket sales for a conference. It outlines individual and group passes that provide access to conference activities and events. Group passes include premium options and experiences like company visits, where delegates tour local startup headquarters, and dinner events for networking with investors or experts. Feedback from user testing found strong interest in the welcome breakfast experience and company visits, and mixed interest in the dinner events. The proposal aims to enhance the conference experience and raise brand awareness through new social and networking opportunities.

1. Margrét Björk & Rachele Carpignano
Creativity,
Technology
& Business
Thesis Project
Business Design
13.06.2018
Tutors: Enric Bayó & Idoia García
Designing an
effective
customer experience

2. Our proposal
Values
Ticket strategy
Experiences
Communication
Conclusion
Index

3. Our proposal

4. OBJECTIVES
IMPLEMENTATIONS
Proposal Develop new delegate experiences, supported by a new ticket
strategy and a communication campaign.
Increase the attractiveness of the conference, boost the tickets
purchasing and raise the brand awareness.

5. c
SHARE CONNECT
EXPERIENCE
Values
c
ENJOY
EXCHANGE
INSPIRE

6. Delegate passes 2019
About the experiences
Individual passes
9
Buy your delegate pass
Group passes
Individual passes

7. If you are attending as an individual, you can participate at the Welcome Breakfast, an
experience offered to delegates to connect between each other through group activities.
Individual passes 2019
Meet a group à
Skip the breakfast à
Attend as an individual Meet new people Live together the conference
or to
Buy your delegates pass

8. Individual passes 2019
Access to all professional activities at Sónar+D, plus all Sónar By
day and Sónar By Night shows. 12,13,14 and 15 June 2019.
Full Delegate Pass
- €
Access to all professional activities at Sónar+D, plus all Sónar By
day shows. 12, 13, 14 and 15 June 2019.
Day Delegate Pass
- €
Access to all professional activities at Sónar+D, plus all Sónar By
day and Sónar By Night shows. 12 , 13, 14 and 15 June 2019.
Student Pass at a
special discount
- €
2 3 4 5
Buy your delegates pass

9. Delegate passes 2019
About the experiences
Individual passes
2 3 4 5
Group passes
Group passes
Buy your delegates pass

10. Group passes 2019
Access to all professional activities at Sónar+D, plus all Sónar By day
shows. 12, 13, 14 and 15 June 2019.
Premium Company Visits
VIP Dinner with Investors
Standard Discount - €
- €
- €
Startup Pass
(for more than 3 people)
(for startups founded from 2017 )
Access to all professional activities at Sónar+D, plus all Sónar By day
shows. 12,13,14 and 15 June 2019.
Premium Company Visits
VIP Dinner with Experts
Standard Discount - €
- €
- €
Company Pass
(for more than 3 people)
2019
Buy your delegates pass

11. Delegate passes 2019
Group passes
Individual passes
About the experiences
2 3 4 5
About the experiences
Buy your delegates pass

12. About the experiences 2019
Buy your delegates pass
v v
Welcome Breakfast Company Visits
Dinner with Experts
v v
Dinner with Investors
Delegates have the possibility to book one experience through the purchase of the
corresponding delegate passes.
2 3 4 5

13. Company visits
Welcome Breakfast à ( Full Pass – Day Pass – Student Pass )
v v
City discovery Networking
Motivation Inspiration

14. Company visits
The experience is complimentary for all individual delegates pass holders who booked to participate in the
group experience.
The Welcome Breakfast is an occasion for individual delegates to meet each other at the
first day of the conference and to participate together at the event.
Welcome Breakfast à ( Full Pass – Day Pass – Student Pass )
Duration:
2h approx. 8.00 to 10.00
Groups:
12 people per table
Location:
Sónar+D, Fira Montjuic
When:
12th
June
Breakfast:
Vegan/Allergies options
2 3 4 5

15. Set up

16. Groups
Materials:
Cards / puzzles
Groups: Delegates
with the same
colour
Icebreaker:
Sentence/question
to make delegates
interact
Will AI ever
become conscious?

17. Company visits
Company Visits à ( Premium Company Pass – Premium Startup Pass )
City discovery Networking
Motivation Inspiration
9
3 4 5

18. Company visits
The experience has a limited availability of 150 people for group delegates pass holders. Please purchase the
ticket in advance if interested.
Duration: .
10.00 - 13.00 or 15.00 - 18.00
Materials provided:
Bike, helmet, water and sunscreen
Starting point:
(Private via email)
The Company Visits are an opportunity for group delegates to visit the headquarters of
successful companies in Barcelona and get inspired by them.
When:
11th
June
Tour B Tour C
Tour D Tour E Tour F
Groups:
6 groups of 25 people
Tour F
Tour A
Tour E
3 4 5
Company Visits à ( Premium Company Pass – Premium Startup Pass )

19. Tour A (21Buttons, Hutoma, Beagency) 12 min
Tour B (King, ReRepublic, Xceed) 26 min
Tour C (Travel Perk, Lodgify, FabLab) 21 min
21Buttons
King
Beagency BeRepublic
Badi
B-wom
Wallapop
Futura
Holaluz
Glovo
Iaac
Dexma
ImaginCafé
Tour D (Badi, Iaac, B-wom) 18 min
Tour F (Wallapop, Futura VR, Holaluz) 21 min
Tour E (Dexma, Imagincafé, Glovo) 17 min
FabLab
Travelperk
Lodgify
Hutoma
Xceed

20. Company visits
Dinner with Investors à ( VIP Startup Pass )
v v
City discovery Networking
Motivation Inspiration

21. Company visits
The experience has a limited availability of 25/50 people for group delegates pass holders. Please purchase
the ticket in advance if interested.
Duration:
21.00 to 00.00
Groups:
1 investor per startup
Location:
Secretive location
The Dinner with Investors is an exclusive opportunity for startups to meet selected
investors and network.
When:
14th
and/or 15th
of June
Dinner:
Vegan / Allergies options
2 3 4 5
Dinner with Investors à ( VIP Startup Pass )

22. Company visits
Dinner with Experts à ( VIP Company Pass )
City discovery Networking
Motivation Inspiration

23. Company visits
The experience has a limited availability of 25/50 people for group delegates pass holders. Please purchase
the ticket in advance if interested.
Duration:
21.00 to 00.00
Groups:
No groups
Location:
Exclusive secret
restaurant
The Dinner with Experts is an intimate occasion for companies to meet selected experts
and network.
When:
14th
and/or 15th
of June
9
Dinner:
Vegan / Allergies options
2 3 4 5
Dinner with Experts à ( VIP Company Pass )

24. RESULTS
User test 100% would attend the Welcome Breakfast
70% would pay more for the experiences
60% would attend the Company Visits
40% would attend the Dinner with Experts

25. Thank You