Advertising is a key element of marketing communications used to inform, persuade, and remind customers about destinations, products, and services. It involves using paid media to convey persuasive messaging. Advertising objectives are to inform customers about new offerings, persuade them to purchase or change perceptions, and remind them about availability. There are many advertising options including print, radio, television, cinema, and internet. It is important for any advertising to clearly display contact details so customers can learn more.