This document discusses how brands can use social, local, and mobile (SOLOMO) marketing strategies like geocaching hunts to create buzz. It analyzes M&M's "Find Red" contest in Toronto, noting that entertainment, leisure, and tourism industries are well-suited for this approach. The contest engaged users through social media, mobile clues in public spaces, and a website. Key elements of effective SOLOMO campaigns include compatibility with multiple devices and platforms, an easy concept, local focus, and tie-ins to popular brands and products. Success can be measured by engagement metrics and increased revenue or brand recognition. Similar contests may work for international hotel chains promoting specific destinations.