Enabling the Cloud for the Masses Governments and Enterprises are entrusted with the responsibility of ensuring that key services reach citizens and consumers in the best possible means. With the launch of the Cloud, within the tech sector Cloud service offerings are now a reality and providers are jumping on the Cloud on an everyday basis. The next logical step is for Public sector organizations to be able to offer Cloud based services to citizen that offer the convenience of “pay for what you use” billing and in compliment offer load or time based billing models for providers. Enabling these services, that include collaboration, Big data analytics and communication, that connect to the infrastructure of providers to the delivery point of consumers is now a reality. Learn from a recent implementation of Cloud services for a leading European Telco, how services are now consumed on the Cloud and how these are made possible by a new revolutionary platform by Solgenia. In this presentation you will learn from a real customer case study and find out about the possibilities of where providers can take the Cloud and applications for Governments, Telcos, and large scale Enterprises.

1. B R I D G E T H E G A P
Enabling Consumption Based Cloud Services for the Masses
www.solgenia.com
Enabling the Cloud for the Masses
Governments and Enterprises are entrusted with the responsibility of ensuring that key services reach
citizens and consumers in the best possible means. With the launch of the Cloud, within the tech sector
Cloud service offerings are now a reality and providers are jumping on the Cloud on an everyday basis.
The next logical step is for Public sector organizations to be able to offer Cloud based services to citizen
that offer the convenience of “pay for what you use” billing and in compliment offer load or time
based billing models for providers. Enabling these services, that include collaboration, Big data
analytics and communication, that connect to the infrastructure of providers to the delivery point of
consumers is now a reality.
Learn from a recent implementation of Cloud services for a leading European Telco, how services are
now consumed on the Cloud and how these are made possible by a new revolutionary platform by
Solgenia. In this presentation you will learn from a real customer case study and find out about the
possibilities of where providers can take the Cloud and applications for Governments, Telcos, and large
scale Enterprises.

2. B R I D G E T H E G A P
www.solgenia.com
Enabling Consumption Based
Cloud Services for the Masses
Driving Monetization through the Cloud
Tuesday, March 24, 2015
Data4Decisions, Raleigh

3. B R I D G E T H E G A P
Enabling Consumption Based Cloud Services for the Masses
www.solgenia.com
Topics
 2015 State of the Cloud
 Introduction t0 Solgenia
 Enabling the Consumption Cloud
 Business Models on the Cloud
 Managing Your Customers
 Consumption & Subscription Models of SaaS
 The Consumption Economy
 Success Story of a European Telcom
 The Road Ahead

4. B R I D G E T H E G A P
Enabling Consumption Based Cloud Services for the Masses
www.solgenia.com
The State of Cloud Today
Between 2008 & 2014 the Cloud
Industry has Grown over 300%

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Enabling Consumption Based Cloud Services for the Masses
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The State of Cloud Today
50 percent of enterprises
will Have hybrid clouds by
2017
- Gartner

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Enabling Consumption Based Cloud Services for the Masses
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The State of Cloud Today
US Government IaaS Spending to
Reach by 2017
IDC Report
$5.4 Billion

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Enabling Consumption Based Cloud Services for the Masses
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The State of Cloud Today
Source Computer World

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Enabling Consumption Based Cloud Services for the Masses
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The State of Cloud Today
Today 82 percent of
enterprises have a (hybrid)
cloud strategy, up from
74 percent in 2014.
Right Scale – State of Cloud Report 2015

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Enabling Consumption Based Cloud Services for the Masses
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The State of Cloud Today
Public cloud services to hit $131B by 2017
- Gartner

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Enabling Consumption Based Cloud Services for the Masses
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The State of the Government Cloud Today
Cloud spending now represents 5% of all IT spending by
the federal government
- IDC 2014
Private Cloud
$5.9 billion by FY2018.
Public Cloud
$3 billion by FY2017
Community Cloud
$868.9 million by FY2018
Hybrid Cloud
Decline to $118.8 million by FY2018
*Source : IDC Government Insights

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Enabling Consumption Based Cloud Services for the Masses
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The State of the Government Cloud Today
In 2013 the US Federal Government
spent $81 Billion on IT Investments.

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The State of the Government Cloud Today
3 Core Areas of Focus
• IT consolidation
• Shared services
• Citizen services
• Engage in Events
• Get Services
• Apply for permits
• Apply for Licenses
• Pay bills
• Report & Access Fines
• File Reports
Provide access to relevant data such as weather, traffic,
pollution air quality, or unemployment.
Citizens can consume and submit information 24 hours a
day through social media promotes their engagement and
participation.

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Enabling Consumption Based Cloud Services for the Masses
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Top 6 Benefits for Governments
Control Cost
Infrastructure & Hardware Costs
Save Energy
Create energy efficiency
Enable Availability
IT systems will be powered by the Cloud
Create Agility
Be ready for change & respond quick
Enable Security
Give citizens peace of mind
Offer Reliability
Create a quality service

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www.solgenia.com
Solgenia Overview
A Quick Introduction

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Enabling Consumption Based Cloud Services for the Masses
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SOLGENIA FAST FACTS
+20
Large SI
Strategic Partners
Yearly Revenues
$15 Million
Customers Include
Top Fortune 500
Companies
+16,000 sq. ft.
Autonomous IDC
& Backup IDC
Providing Enterprise
Solutions since 1994
US, Canada, Italy, Mexico
+3,500
Customers
Worldwide
+150
Team Members
Worldwide
+200
Solution Resellers
Globally

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Enabling Consumption Based Cloud Services for the Masses
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OUR CUSTOMERS
Banking & Insurance Manufacturing & Retail
Telecommunications Energy Business ServicesHealthcare

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OUR VISION
“We help businesses and cloud providers
monetize the cloud, on their own terms”
Bridge the Gap™
between Personal and Professional digital experience.
CONSUMER
DIGITAL
EXPERIENCE
ENTERPRISE
DIGITAL
EXPERIENCE

18. B R I D G E T H E G A P
Enabling Consumption Based Cloud Services for the Masses
www.solgenia.com
MONETIZE THE CLOUD THE
WAY YOU WANT
• Provisioning
• Metering - Monitoring
• Billing - Chargeback
• Catalog - Store
COMMUNICATE
ANYWHERE, ANYTIME
• Meeting
• Voice
• Presence
• Fax
BIG DATA AT YOUR
FINGERTIPS
• Reporting &
Dashboarding
• Data Visualization
• Advanced Analytics
CLOUD APPLICATIONS CLOUD INFRASTRUCTURE
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OUR INNOVATIONS
DIGITIZE YOUR ENTERPRISE
COLLABORATION
• Document
Collaboration
• Document Imaging &
OCR
• Workflow
• File Sync & Share
MANAGE KEY
BUSINESS AREAS
• Sales
• Projects
• Service Billing
• Pipeline

19. B R I D G E T H E G A P
Enabling Consumption Based Cloud Services for the Masses
www.solgenia.com
Enterprise Private Cloud
Our solutions available
either on your
infrastructure or our
dedicated infrastructure.
Suitable for
Enterprise
SMB Public Cloud
Our solutions available
on a dedicated public
Cloud infrastructure
across multiple global
regions.
Suitable for
Small Medium Biz
OEM/Whitelabel
Our offering for large
enterprises. The ability to
Whitelabel, embed or
resell if needed.
Suitable for
Telco - ISP - ISV - LSI
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LICENSING OPTIONS

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Enabling Consumption Based Cloud Services for the Masses
www.solgenia.com
Powua
Business Profile

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Enabling Consumption Based Cloud Services for the Masses
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EVERYTHING HAPPENS THROUGH POWUA
WHAT IS Powua?
“A Key Enabler for the Consumption Cloud Economy”
• The ‘Cloud Management Platform’
from Solgenia
• Based on Solgenia’s experience
and research on High Performance
Computing and cloud
• Powua 2.0 is a Web Platform that
manages the self configuration,
provisioning, metering and billing
of Hardware & Software Resources
and Services through the cloud
• Built on Solgenia’s patented
technology

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Enabling Consumption Based Cloud Services for the Masses
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WHAT IS A CMP?
• “IT architects and directors are
under increasing pressure to
deliver IT services more rapidly and
efficiently while reducing costs.
• The demand for greater flexibility in
delivering infrastructure services is
forcing organizations to build
internal clouds.
• By operating the whole cloud
environment, cloud management
platforms are a critical component
to the overall success of a cloud
initiative.”
– Gartner 2014
Powua – Gartner View

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Enabling Consumption Based Cloud Services for the Masses
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POWUA COMPONENTS

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Powua Functionality

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Powua Functionality

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Powua Functionality

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Powua Functionality

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Enabling Consumption Based Cloud Services for the Masses
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Powua

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Enabling Consumption Based Cloud Services for the Masses
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Why Powua

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Enabling Consumption Based Cloud Services for the Masses
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Typical Cloud Pricing Models
Consumption
Pay for what you use.
Under these models you only pay for the amount of resources you actually use such as disk space,
CPU time and network traffic.
Subscription
In this model you pay to use the service for a period of time – typically on a monthly basis. Your
subscription cost typically allows for unlimited usage during the subscription period. So you pay the
same amount regardless of the amount or resources you use.
Advertising Model
In this model the service is no or low-cost, but features advertising. So the user gets a no charge or
heavily-discounted service and the provider receives most or all of their revenue from advertisers.
Market Based
With market-based pricing there is a market price for a service, like per hour of CPU time. The
market price varies over time based on supply and demand. As a customer you can buy the
service at the current price and use it straight away

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Powua Overview

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Unlocking Value through Powua

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What Telco’s are Facing
Need for Operational Strategy Dual Focus

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Enabling Consumption Based Cloud Services for the Masses
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Looming Threat to be Better
• Fight against commoditization
• Secure customer-centric quality of experience
• Be the first choice for next generation digital ecosystem
Competitive
Business
Influencers

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Enabling Consumption Based Cloud Services for the Masses
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SME Market (Italy)

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Market Growth and Drivers

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One Way to Move Ahead
Focus on
Innovation

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Enabling Consumption Based Cloud Services for the Masses
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Expanding Business Opportunity for Ericsson
1. Unlock Cloud Market for SoHo & SME with smart biz applications
2. Unlock enriched communication & customer experience
3. Expand in new areas developing IoT ecosystems & partnerships
4. Partnerships enabling new business models

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Typical Results from Subscription Cloud
• 1 Msubs in 3 Years
• 5% penetration of Italian families
• 25€ month average ARPU of fixed+BB services
• 300M€ of revenues per year

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Unlock Value from Broadcasters
• Maximise Broadcaster Revenues through Telco Infrastructure
• New market opportunities are opening with OTTs
• Live Event revenues are projected to be of Significant Value for Broadcasters
• Broadcasters are relying on Mobility for Market Penetration
• LTE Broadcast & IPTV are two new opportunities
• Quality of Services is a must

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Real Results - Tre.it Service Launched

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Enabling Consumption Based Cloud Services for the Masses
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True Consumption Model in Action

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Enabling Consumption Based Cloud Services for the Masses
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Next Wave of Implementations
• Self Service Business Intelligence (BI)
• Enterprise Content Management (ECM)
• Business Management Suite
• Enterprise Presence
• Unified Communications
• and more..

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Enabling Consumption Based Cloud Services for the Masses
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A Consumption Cloud Business Productivity Suite

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Enabling Consumption Based Cloud Services for the Masses
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The Road Ahead
Consumers of the Cloud
• Subscription & Consumption Cloud Models will Continue to Grow
• End users will focus on perpetual licensing with low focus on Hardware
• Consumers will prefer simpler solution models that require no IT
Vendors in the Cloud
• Recurring revenue models are already changing the stat quo of traditional solution models
• Consumption model will replace subscription billing because its better for business
• Cloud Monetization will pave the way for better solutions

46. B R I D G E T H E G A P
Thank you. Questions?
ikhan@solgenia.com
+1 (866) 436-3278
www.Solgenia.com