Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Coping with Google


Published on

A follow up to my earlier presentation "Google's Mobile Strategy", this prsentation is about how Telecom Players around the world can cope up with Google style discontinuity and plan businesses to complement, learn and earn from Google!

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Coping with Google

  1. 1. Coping with Google<br />A quick take on how to ride Google’s wave of discontinuity which makes successful and relevant business models outdated<br />
  2. 2. A fear well placed<br />Google is perhaps the company that inspires the greatest amount of paranoia and fear among telecom industry players<br />
  3. 3. Key Success Factors for Google<br />Ability and willingness to invest in whatever is necessary to achieve its aims<br />To place advertising in front of as many people as possible<br />Ability to roll out novel, innovative and profitable services. <br />Constant innovation, free at the point of consumption<br />Targeting users of connected devices, Google is competing with telecom players for the attention and loyalty of subscribers.<br />
  4. 4. Google: Mobile Opportunity<br />Google has taken the mobile screen opportunity very seriously<br />Release of products such as the Android OS<br />Efforts to own the location and navigation services spaces through constant updates.<br />Dominant search provider in the mobile arena.<br />
  5. 5. Google: Going Beyond Mobile<br />Google phenomenon looks set to impact other domains as well: IPTV, cable, satellite and other broadcasters<br />
  6. 6. Cloud and Convergence<br />Google's ability to leverage its cloud services to infiltrate new screens marks it out as a competitive threat to even the most converged of today's service providers<br />Google's main weapons of attack on converged service providers - YouTube - is demonstrating the potential for telecom and media value system players to seek new forms of partnership with the Internet giant, by leveraging YouTube's infrastructure to deliver their own content to consumers.<br />
  7. 7. Coping with Google’s discontinuous innovation<br />
  8. 8. Learn<br />Despite the obvious threat that Google poses, the extent of that threat has not yet been fully realized. <br />It will take time to unravel. <br />Google, like telcos themselves, is in early phase of understanding the business opportunities around new content services and other applications. <br />It makes sense to sit back and observe what works and what doesn't and to understand why.<br />
  9. 9. Collaborate<br />Learn to exploit Google, rather than be exploited.<br />Existing examples, such as that of content providers using YouTube's infrastructure to deploy catch-up TV services or for movie rentals<br />There are new ways to work with Google, leveraging its assets to deploy new services of your own.<br />This also applies to rolling out new applications to users though mechanisms such as the Android Market. <br />In essence, learn to think like a developer, not like a platform.<br />
  10. 10. Create Assets: Leverage your strength<br />Google's willingness to invest in core software platform assets and a plethora of new applications can remove the burden on Telcosof doing so themselves. <br />Savings can then be ploughed back into telco core assets such as networks and customer care.<br />These assets are necessary for Google's long-term wellbeing, opening the way to developing new kinds of relationship with Google that will be more equitable.<br />Let Google do what its good at. The idea is to recognize the core strength and leverage that<br />
  11. 11. Complement Google<br />Much of Google's strategic effort is predicated on a belief that the Internet will ultimately provide a completely flat environment for deploying and consuming digital services and content<br />May be a challenge in medium term, for reasons of cost. <br />Examples might be applications for low-end or legacy handsets that make use of existing Telco infrastructure and interoperability, such as mobile ticketing.<br />Focus on the bottom of the pyramid would complement Google’s offerings and build complementary businesses<br />
  12. 12. Dog Fighting Google!<br />Spend Big<br />Plan sufficient Investments<br />Commitment to creating future and innovating<br />Community building<br />