1. SOL REPUBLIC INTRODUCES HEADPHONES BUILT TO WITHSTAND FLYING
CORKS, CAKES AND A 30-FOOT STAGE DIVE
SOL REPUBLIC and DJ, Producer Steve Aoki team up to create a headphone that’s as
crazy and fun as Aoki himself
San Francisco, CA - March 20, 2013 - Committed to changing the world one listener at
a time, SOL REPUBLIC today announced the launch of its SOL REPUBLIC x Steve
Aoki Tracks HD headphones, the world’s first headphones produced in collaboration
with Steve Aoki, globally renowned Electronic Dance Music (EDM) artist, DJ, record
producer and founder of Dim Mak Records. A dizzying combination of black and white
stripes with an aqua-blue Aoki silhouette, these new SOL REPUBLIC headphones
mirror one of the craziest and most energetic DJs in the world.
Kevin Lee, SOL REPUBLIC co-founder and CEO, was excited to share that, “Steve as a
producer makes the kind of music that blows your mind, as a performer he is out of his
mind, and his fans love him for it. He was our first Savior of Sound and we’re thrilled to
make a headphone that looks as crazy as Steve truly is.”
Steve Aoki notes, “SOL REPUBLIC Aokified the signature Tracks HD headphones that I
wear on stage at every show. I’ve been a fan of SOL REPUBLIC since even before they
launched and I’m pretty excited about the energy and love they put into this product
because it’s exactly what I’d want a headphone that I wear during my shows to look and
sound like.”
EDM screams high energy and Aoki’s Tracks HD headphone celebrate his unique
craziness. SOL REPUBLIC x Steve Aoki Tracks HD headphones offer a powerful audio
experience along with a one-of-a-kind headband design that’s completely
2. interchangeable with the full line of SOL REPUBLIC Remix headbands and cables,
available in five fashion-derived colors. Thanks to SOL REPUBLIC’s leading-edge V10
Sound Engines, they also provide an awesome listening experience that’s perfect for
Aoki’s signature beats, bumps and drops. With deep, balanced bass, and crisp, high-
clarity vocals, you can feel the full power and emotion in all your music.
The SOL REPUBLIC x Steve Aoki Tracks HD headphones are available now at
solrepublic.com/aoki, nationwide at FYE stores and at the top tastemaker shops, like
Colette in Paris, around the world for an MSRP of $149.99.
About SOL REPUBLIC
SOL REPUBLIC is a global consumer electronics company dedicated to enhancing
people’s lives through better-sounding headphones. Comprised of music fanatics, SOL
REPUBLIC develops its products from the ground up to make headphones that look,
sound and feel unlike anything else in the market. SOL REPUBLIC has offices in
California, Oregon and New York City and is developing an army of followers, fans and
dreamers in its worldwide social media communities.
About Steve Aoki
As a LABEL HEAD, over the last 15 years STEVE AOKI broke bands like Bloc Party,
The Bloody Beetroots, Klaxons and The Gossip through deftly marketed releases on his
Dim Mak label. As an EVENT & NIGHTCLUB PROMOTER, he started some of the
most influential nights in Southern California with names like the Pickle Patch, Banana
Split and the 10 year strong Dim Mak Tuesday party which has seen legendary debut
performances from acts ranging from Lady Gaga to Skrillex, M.I.A, Kid Cudi, The
Bloody Beetroots, Boys Noize and Justice. As a DJ he averages nearly 250 shows a
year throughout the world playing to millions of fans. As a REMIXER he’s worked with
everyone from Duran Duran to Michael Jackson, The Killers and Weezer. And most
importantly, as a MUSIC PRODUCER, in addition to several hit singles his debut album
WONDERLAND, vaulted into the Top 10 of iTunes within a day of its release, spawned
a Grammy nomination for Best Dance Album and featured superstar friends and
collaborators including Will.I.Am, LMFAO, Travis Barker, Rivers Cuomo, Lil Jon and
many more.
You can keep track of him along with his millions of social media followers on
Facebook, Twitter, Instagram, Google+ and YouTube and even make your world a bit
more like his using the official AOKIFY Mobile App.
MEDIA CONTACTS:
Pippa Edelen
SOL REPUBLIC
+1.503.702.0060
pippaedelen@solrepublic.com
