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WhoSampled Presentation - Mixcloud 2nd Birthday Party


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Presentation by Nadav Poraz, founder of, at Mixcloud's 2nd birthday party

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WhoSampled Presentation - Mixcloud 2nd Birthday Party

  1. 1. Exploring and Discussing the DNA of MusicMixcloud 2nd Birthday PartySeptember 23rd, 2011Nadav Poraz,
  2. 2. Sampling is Everywhere•  Cornerstone of Urban and Electronic music of the last 30 years•  In today’s mashup culture, sampling is more vibrant and ubiquitous than ever•  Nearly 50% of the US #1 hit singles of the last two years were sample-based
  3. 3. Explosion of Sampling and Mashups•  Awesome results with little effort•  Fueled by the ever-decreasing cost of music production and ever-increasing power of software•  All art evolves by citation and imitation•
  4. 4. 0   500   1000   1500   2000   2500   3000   3500  1980  1981  1982  1983  1984  1985  1986  1987  1988  1989  1990  1991  1992  1993  1994  1995  1996  1997  1998  1999  2000  2001  2002  2003  2004  2005  2006  2007  2008   Growth of Sampled Music2009  2010  
  5. 5. Legalities of Sampling•  Notoriously litigious•  Ways to release sampled music: •  Clear samples •  Release low-volume, low-profile records •  In recent years: free mixtapes, mp3 mashup downloads•  Sample clearance still a concern for some artists
  6. 6. Sampling is Good!•  Can benefit both the sampling artist and the sampled artist – exposure, acknowledgement, royalties•  Music is just out there. Sampling is a keystroke away. Incredible results can be achieved easily.
  7. 7. Sounds familiar?•  Website content is just out there – can be copied, pasted, scraped and downloaded•  Cheap and easy to do, can create awesome experiences•  But in the last few years, the tech industry understood the value of legitimising mashups by way of APIs
  8. 8. Mashups in TechTech giants and startups almost fighting over developers to use their APIs… for free!
  9. 9. What Can the Music Industry Learn?•  Record labels can embrace mashups and release music in an API-like way•  New album releases would be accompanied by stems for fans to play with, remix, distribute and share•  Benefits: distribution and promotion are outsourced, virality, creation of ecosystem, dependence•  …While retaining commercial interests
  10. 10. Thank You Nadav