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WhoSampled Presentation - Mixcloud 2nd Birthday Party
- 1. Exploring and Discussing the DNA of Music Mixcloud 2nd Birthday Party September 23rd, 2011 Nadav Poraz, Founder nadav@whosampled.com
- 3. Sampling is Everywhere • Cornerstone of Urban and Electronic music of the last 30 years • In today’s mashup culture, sampling is more vibrant and ubiquitous than ever • Nearly 50% of the US #1 hit singles of the last two years were sample-based
- 4. Explosion of Sampling and Mashups • Awesome results with little effort • Fueled by the ever-decreasing cost of music production and ever-increasing power of software • All art evolves by citation and imitation • http://www.everythingisaremix.info/
- 5. 0 500 1000 1500 2000 2500 3000 3500 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Growth of Sampled Music 2009 2010
- 6. Legalities of Sampling • Notoriously litigious • Ways to release sampled music: • Clear samples • Release low-volume, low-profile records • In recent years: free mixtapes, mp3 mashup downloads • Sample clearance still a concern for some artists
- 7. Sampling is Good! • Can benefit both the sampling artist and the sampled artist – exposure, acknowledgement, royalties • Music is just out there. Sampling is a keystroke away. Incredible results can be achieved easily.
- 8. Sounds familiar? • Website content is just out there – can be copied, pasted, scraped and downloaded • Cheap and easy to do, can create awesome experiences • But in the last few years, the tech industry understood the value of legitimising mashups by way of APIs
- 9. Mashups in Tech Tech giants and startups almost fighting over developers to use their APIs… for free!
- 10. What Can the Music Industry Learn? • Record labels can embrace mashups and release music in an API-like way • New album releases would be accompanied by stems for fans to play with, remix, distribute and share • Benefits: distribution and promotion are outsourced, virality, creation of ecosystem, dependence • …While retaining commercial interests
- 11. Thank You Nadav Poraz nadav@whosampled.com