The document profiles "Socialy-Baffled Billy", a 18-22 year old male student at the University of Florida who is head of their social media management. His goals are to help teach students how to properly manage their social media presence. Some challenges he faces are properly connecting with the diverse student body and ensuring his message is delivered. He hopes to provide analytical data and simplify social presence to better connect with students.

1. University of Florida
Socialy-Baffled Billy
http://www.slideshare.net/s
ecret/ojpn6NEVd72V0r
October 11, 2015

2. Socialy-Baffled
Billy
BACKGROUND:
• Head of Social Media Management
• Full time student
• University of Florida
DEMOGRAPHICS:
• Male
• 18-22 years of age
• Mostly dependent on outside sources
for income
• Urban
IDENTIFIERS:
• Gators, Florida, Gainesville

3. Socialy-Baffled
Billy
GOALS:
• To help teach students how to
properly manage their social media
presence
CHALLENGES:
• Properly connecting to students, to
ensure message is delivered
• Reaching a very diverse audience
HOW WE HELP:
• Provide analytical data to help better
connect to students
• Simplify social media presence to
provide better access

4. Socialy-Baffled
Billy
REAL QUOTES:
• “I find it so hard to connect with
today’s students”
• “Social media, just seems to
meaningless to worry about”
COMMON OBJECTIONS:
• Social media is too difficult to
stay up to date with
• University’s are not able to
connect with their students on
social media

5. Socialy-Baffled
Billy
MARKETING MESSAGING:
• Twitter is the best social
network for this persona
• Provides live up to date
relevant information for
every student
• Covers variety of topics
• http://www.slideshare.net/
secret/ojpn6NEVd72V0r