Digital marketing involves several components including search engine optimization (SEO), social media optimization, online ads, data analysis, email marketing, conversion optimization, and branding optimization. SEO specifically aims to increase a website's ranking in search engine results pages through on-site factors like content (50%), HTML code (10%), backlinks (20%), and social media (20%). Fresh, regularly updated content is important for SEO as it provides value to users, increases link popularity and authority, and helps websites rank higher for relevant keywords.

1. What is Digital Marketing?

2.  Search Engine Optimization (SEO)
 Social Media Optimization
 Online Ads (PPC)
 Data Analysis
 Email Marketing
 Conversion Optimization
 Branding Optimization

3. What is SEO?
 Search Engine Optimization (SEO)
 The efforts revolving around trying to get a
website/page to show up (Search rank) or increase
rank within a Search Engine Results Page (SERP)

4. SEO Ranking Factors
50%
10%
20%
20%
Content 50%
HTML Code 10%
Backlink 20%
Social Media 20%

5. Keywords on Content
Website Content and side structure is the act of modifying a website
to increase its ranking in organic (Or paid )Ranking, so automatically
crawler based listings of search engines
How do organic search listings work?
A spider or crawler which is a component of a SE gathers listings by
automatically "crawling" the web
The spider follows links to web pages, makes copies of the pages and
stores them in the SE’s index
Based on this data, the SE then indexes the pages and ranks the
websites
Major SEs that index pages using spiders: Google, Yahoo etc.

6. Why We Need Content on Website
Crawler give good impact on fresh content
Effect on page ranking in search engine
Link popularity of site
Fresh content increases authority potential
Effect on keyword ranking
Get traffic from social media
Trust on search engine
Divert more traffic on website using keyword
redirection
We used External links to linking pages
Keep audience informed and updated

7. Freshness score can boost a piece of
content for certain search queries

8. The rate of document change (how often)
impacts freshness

9. Websites that add new pages at a higher
rate may earn a higher freshness score

10. Thank You!