Instant Activism


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This is how to get active, RIGHT NOW! It gives you a variety of ways to get involved in the fight against the tobacco industry. If you need help adapting these to your area, or had questions, email

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  • What is activism? By definition, it is intentional action to bring about change - particularly social or political change. But that's just the beginning. Activism is what you make it. It can be an individual effort or a group effort, and is often a combination of the two. It can be a huge rally at a state capitol or handing out palm cards in your town square or at your school. Activism is usually creative, with a visual component to complement your key message and make sure people remember it. Most importantly, activism can be easy! That's what "Instant Activism" is all about. Catalyst is sharing the tools and ideas to help you create an instant activism event you can carry out in a matter of hours. All you really need is some paper, a prop and a strong message. Oh, and activists. So, grab a couple of friends, tell them about Catalyst, and hit the streets.
  • Instant Activism

    1. 1. Mariah “MacGeiger” Geiger’s slides Mariah Geiger Diana Aquino
    2. 2. Quick Outline <ul><li>What is activism? </li></ul><ul><ul><li>What does it mean to you? </li></ul></ul><ul><li>How to express it </li></ul><ul><li>Examples of activism…. </li></ul><ul><li>Now it’s your turn to try it!! </li></ul>
    3. 3. What is activism? <ul><li>Activism is defined as direct action to achieve a goal. </li></ul><ul><li>Activism takes on many forms. </li></ul><ul><li>EVERYONE can be an activist! </li></ul><ul><li>We’re going to help you become one! </li></ul>
    4. 4. What does activism mean to you? So many examples of how to get the message out! Talk it up! - To EVERYONE! Spread your message- LOUD! Catalyst Summit 2007 Catalyst on TV! Have a PARTY with a purpose! Smoke free bowling in Dakota County!
    5. 5. Activism: <ul><li>The ACT of making a change! </li></ul><ul><li>Here are a few things to remember… </li></ul><ul><ul><li>Activism should have a purpose </li></ul></ul><ul><ul><li>Use tools from other sessions (like developing key messages in Holler!) to guide your event. </li></ul></ul><ul><ul><li>Choose what you want to express… </li></ul></ul>
    6. 6. AND EXPRESS IT! <ul><li>BUT- Finding a way to connect all of these facts and guidelines into something YOU can do isn’t always easy… </li></ul><ul><li>UNTIL NOW! </li></ul>
    7. 7. “ What can I do?”- Connecting the dots! <ul><li>Guerilla Art can be a form of street activism! </li></ul><ul><li>Pick a spot, pick a theme, and use what you have around you to make a point. </li></ul>
    8. 8. The summit activism event!
    9. 9. Summit activism event: Key Messages! <ul><li>1,200 people die EVERY DAY in the U.S. alone from tobacco and secondhand smoke. </li></ul><ul><li>We’re thrilled that MN is smoke-free in public places, but we’re still tired of being the tobacco industry’s targets. </li></ul><ul><li>So, we’re airing their dirty laundry to send a message that we are not going to be the ones to fill these shirts. </li></ul><ul><li>We refuse to be replacement customers! </li></ul>
    10. 18. Activism next door . . . JEL - Just Eliminate Lies - Iowa
    11. 19. Taking action right now! <ul><li>Shoe Display </li></ul><ul><li>Chalk Walk </li></ul><ul><li>Post-it Notes </li></ul>
    12. 20. Taking action right now! <ul><li>Candy Coated Tobacco </li></ul><ul><li>Mobile Memorial </li></ul><ul><li>Masks </li></ul>