This document discusses the power of storytelling for social causes and non-profits. It outlines 5 key elements of an effective social story: 1) the storyteller or narrator who leads a movement, 2) the princess or mission to be rescued, 3) the clear villain to be defeated, 4) the listener in the role of the hero, and 5) a magic object that empowers the hero to defeat the villain. It provides examples of organizations like UNICEF, Greenpeace, and Charity Water that have successfully framed their work in story form and outlines principles for engaging audiences and inspiring action through social storytelling.
Join us for two wonderful days to discover the power of storytelling in different contexts. Come to Berlin in spring and discover the stories you can tell and the storyteller within you.
Apply here: bit.ly/1iz2Ya8
La vuelta al cole es una serie de carreras intercolegios con una idea muy sencilla: dar una vuelta alrededor del centro escolar en los meses de septiembre a octubre, cuando se produce “la vuelta al cole”.
The Storyteller's Secret: 3 Keys to Mastering Storytelling to Win Hearts and ...Carmine Gallo
Why do some ideas catch on and others don't? Inspired by his new book The Storyteller's Secret, bestselling author and master storyteller Carmine Gallo reveals how some of the most successful TED speakers and business legends use storytelling to win hearts and minds. Find out more about The Storyteller's Secret and download a free chapter at storytellerssecret.com.
As product news continues to be commoditized, it becomes increasingly important for communication professionals to build feature stories. This slide deck examines the type of content that makes for compelling storytelling.
Join us for two wonderful days to discover the power of storytelling in different contexts. Come to Berlin in spring and discover the stories you can tell and the storyteller within you.
Apply here: bit.ly/1iz2Ya8
La vuelta al cole es una serie de carreras intercolegios con una idea muy sencilla: dar una vuelta alrededor del centro escolar en los meses de septiembre a octubre, cuando se produce “la vuelta al cole”.
The Storyteller's Secret: 3 Keys to Mastering Storytelling to Win Hearts and ...Carmine Gallo
Why do some ideas catch on and others don't? Inspired by his new book The Storyteller's Secret, bestselling author and master storyteller Carmine Gallo reveals how some of the most successful TED speakers and business legends use storytelling to win hearts and minds. Find out more about The Storyteller's Secret and download a free chapter at storytellerssecret.com.
As product news continues to be commoditized, it becomes increasingly important for communication professionals to build feature stories. This slide deck examines the type of content that makes for compelling storytelling.
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
Friday Session #71 - Storytelling behind the hype by Jelle Annaars Cleverwood Belgium
Look into any marketing blog or book from the last few years, and you're bound to read something about storytelling. Content professional Jelle Annaars will take us beyond the buzzword and all the way back to Aristoteles, explaining hands on how storytelling techniques can make your communications more effective.
The End of Normal: When Brands and Memes CollideBackslash
How can brands compete for attention in a world dominated by Tide Pods and Yodel Boy? Backslash speaks with TBWA's Chris Garbutt, McDonalds' Colin Mitchell, Cultural Connoisseur Sean Monahan and the Co-Founders of Meme Insider.
The Future of Marketing: Make Things People Want or Make People Want Things?John V Willshire
Why the future of marketing depends on rebalancing our choice between creating demand, or exploting demand. Make People Want Things, or Make Things People Want?
Powerful stories are ones that lead people to change the way they think about their lives. This session will discuss the common elements found in powerful stories and will provide the hands-on, practical tips to tell a compelling story. In addition, Telling Powerful Stories Online will look at effective ways to harness the power of the social web to not only share your story, but to engage people and get them ready to take action!
Attendees Will Walk Away With:
• The common elements found in powerful stories
• Hands-on, practical tips to make stories compelling
• How to translate stories for the social web
Jaime Woo
Jaime works with nonprofit and community organizations such as Toronto Community Foundation, the Canadian Lesbian and Gay Archives, and Pride Toronto to share their stories. His writing on the impact of technology and social media has been featured in Torontoist, Xtra, Financial Post, and The Mark News.
Using the Power of Storytelling to Change the World September 2014Annie Escobar
If you really want to change the world, you must become a powerful storyteller. Storytelling isn’t just a communications tool, but a central element of your transformative work. We must share stories that shift perceptions, ignite imaginations and inspire action. In this class you'll learn how storytelling plays an integral part in making change happen!
Stories are the fabric of human identity. They are how we understand ourselves, each other and the world. Whether you are looking for funding, supporters, customers, working on writing a convincing business plan, delivering a 30 second elevator pitch, etc. you need to be able to tell a compelling story that moves people.
Our ability to create change depends on our ability to tell a powerful story that not only enables others to see the world in a new way, but inspires them to become supports and champions of our causes.
These are slides from my workshop "Turn your information into a story that resonates." It's aimed at anyone who has dry, technical, abstract, or complex information to communicate. Because humans naturally think in story, finding a story to help to communicate your information will help to capture attention, help your audience understand what you are trying to say, and help to influence both hearts and minds. I first presented this workshop at the eResearch Australasia 2014 conference in Melbourne.
A few of us, frustrated with the lack of an overarching story at Greenpeace, set out to articulate one. Our rogue project ended up sketching the outlines not only of a story, but of a theory of change and a set of compass points for organisational transformation.
Attribution: Story Team, Greenpeace International
Stories: Your Secret Weapon For Building a MovementListenInPictures
Now, more than ever before, we have the opportunity to create real, systemic change.
Through online tools and the rise of peer-to-peer sharing, storytelling has been democratized. Corporations have lost their monopoly on storytelling.
We have the opportunity to tell great stories that inspire people to realize their power as changemakers. But we need to seize it.
Too often, organizations feel unequipped to tell great stories and fall back on descriptions of programs and requests for donations.
Audiences feel like they are giving to you instead of feeling like they are a part of you.
Your audience is hungry for meaning, belonging and purpose.
Let us help you craft a story that will invite people to be a part of something that matters.
By the end of this workshop, you’ll know how to share a narrative that will empower your audience to see themselves as an integral part of your story- driving fundraising, advocacy, engagement and ultimately, CHANGE.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
More Related Content
Similar to Socialtelling - Storytelling para el Tercer Sector - Fundación Uno entre Cien Mil
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
Friday Session #71 - Storytelling behind the hype by Jelle Annaars Cleverwood Belgium
Look into any marketing blog or book from the last few years, and you're bound to read something about storytelling. Content professional Jelle Annaars will take us beyond the buzzword and all the way back to Aristoteles, explaining hands on how storytelling techniques can make your communications more effective.
The End of Normal: When Brands and Memes CollideBackslash
How can brands compete for attention in a world dominated by Tide Pods and Yodel Boy? Backslash speaks with TBWA's Chris Garbutt, McDonalds' Colin Mitchell, Cultural Connoisseur Sean Monahan and the Co-Founders of Meme Insider.
The Future of Marketing: Make Things People Want or Make People Want Things?John V Willshire
Why the future of marketing depends on rebalancing our choice between creating demand, or exploting demand. Make People Want Things, or Make Things People Want?
Powerful stories are ones that lead people to change the way they think about their lives. This session will discuss the common elements found in powerful stories and will provide the hands-on, practical tips to tell a compelling story. In addition, Telling Powerful Stories Online will look at effective ways to harness the power of the social web to not only share your story, but to engage people and get them ready to take action!
Attendees Will Walk Away With:
• The common elements found in powerful stories
• Hands-on, practical tips to make stories compelling
• How to translate stories for the social web
Jaime Woo
Jaime works with nonprofit and community organizations such as Toronto Community Foundation, the Canadian Lesbian and Gay Archives, and Pride Toronto to share their stories. His writing on the impact of technology and social media has been featured in Torontoist, Xtra, Financial Post, and The Mark News.
Using the Power of Storytelling to Change the World September 2014Annie Escobar
If you really want to change the world, you must become a powerful storyteller. Storytelling isn’t just a communications tool, but a central element of your transformative work. We must share stories that shift perceptions, ignite imaginations and inspire action. In this class you'll learn how storytelling plays an integral part in making change happen!
Stories are the fabric of human identity. They are how we understand ourselves, each other and the world. Whether you are looking for funding, supporters, customers, working on writing a convincing business plan, delivering a 30 second elevator pitch, etc. you need to be able to tell a compelling story that moves people.
Our ability to create change depends on our ability to tell a powerful story that not only enables others to see the world in a new way, but inspires them to become supports and champions of our causes.
These are slides from my workshop "Turn your information into a story that resonates." It's aimed at anyone who has dry, technical, abstract, or complex information to communicate. Because humans naturally think in story, finding a story to help to communicate your information will help to capture attention, help your audience understand what you are trying to say, and help to influence both hearts and minds. I first presented this workshop at the eResearch Australasia 2014 conference in Melbourne.
A few of us, frustrated with the lack of an overarching story at Greenpeace, set out to articulate one. Our rogue project ended up sketching the outlines not only of a story, but of a theory of change and a set of compass points for organisational transformation.
Attribution: Story Team, Greenpeace International
Stories: Your Secret Weapon For Building a MovementListenInPictures
Now, more than ever before, we have the opportunity to create real, systemic change.
Through online tools and the rise of peer-to-peer sharing, storytelling has been democratized. Corporations have lost their monopoly on storytelling.
We have the opportunity to tell great stories that inspire people to realize their power as changemakers. But we need to seize it.
Too often, organizations feel unequipped to tell great stories and fall back on descriptions of programs and requests for donations.
Audiences feel like they are giving to you instead of feeling like they are a part of you.
Your audience is hungry for meaning, belonging and purpose.
Let us help you craft a story that will invite people to be a part of something that matters.
By the end of this workshop, you’ll know how to share a narrative that will empower your audience to see themselves as an integral part of your story- driving fundraising, advocacy, engagement and ultimately, CHANGE.
Similar to Socialtelling - Storytelling para el Tercer Sector - Fundación Uno entre Cien Mil (20)
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
30. Social telling. Story telling – fundraising /
appeals / non profit
• The rules to convert stories of good and evil
have been part of us for decades, even
centuries, and of the overall global cultural
imagery and our heritage for constructing
narrative.
30
31. Social Telling, Stories from Ever
• From Vladimir Propp (Russia 1897), author of the
Morphology of the Folktale (Morfológiya skazki)
to Andrew Stanton, the creator of Pixar and films
like ToyStory, Nemo ... It has been argued that
the creation of stories is culturally pre-defined
and the proper use of that technique is the best
tool for connecting with people.
31
32. Propp.
• Vladimir Propp, Russian author. In his
Morphology of the Folktale (1928), Propp, bases
the historical analysis of tales by relating
ethnological material from Africa, America, the
European classical world, the old East and
Russian folk storytelling, and concludes that
stories reflect previous mystical conceptions,
historically locatable.
32
33. Propp
The three basic principles are:
1. The constant and stable elements of the story
are the functions of the characters, regardless
of their roles or who executes them.
2. The number of functions (or actions) that
occur in the story, is limited.
3. The sequence of functions is always identical.
33
34. Vladimir Propp
“There is always a series of repetitive characters”. This
version is a mixture of his list and the one from Greimas,
some years later:
1.- Antagonist, aggressor, opponent
2. Issuer
3. Auxiliary (magic object)
4. Princess. Recipient.
5. Hero.
6. Mission
34
52. The emitter, the active narrator
Andrew Stanton, the creator of Pixar Studio,
talked about it in a speech in TED about
story telling.
The keys of a good narrator are:
52
56. KEY POINTS FOR THE NARRATOR
• To move.
• To be transparent in their role.
• To generate projection on the partner.
• Being an expert and knowing the subject.
• But also…
56
58. AND TRANSMIT WITH
FAITH AND ENERGY
THAT THIS MOVEMENT
COULD CHANGE THE
WORLD
58
59. To lead a movement
• “The real power of tribes has nothing to do with Internet and does have
to do with people”.
• “Leading is different from directing. To lead is to create changes in
which you do believe.”
• “Today marketing is about engaging the tribe and distribute products
and services with stories that spread”
• “There is a big difference between telling people what to do and
promoting a movement”
88. In less that two years old: close to 20.000
followers on facebook, 170.000 € of fundraising
and most important all kids with cancer at
hospitals in Spain with a console games to make
thems chemo flie by.
Making feel everybody as heroes for being part of
the growing of the NGO.
88
90. 5
THE MAGIC OBJECT
• An item belonging to the real world
• In a real or symbolic way have the magic
attribute to destroy the villain and save the
princess
• It gives the listener real power: the power to
defeat the enemy in a really easy way
90
102. STORYTELLER
LEAD A MOVEMENT
TRANSMIT THE FAITH TO CHANGE THE WORLD
IDENTIFY WHO TO DEFEAT AND WHO TO SAVE
MAKE PEOPLE FEEL THAT THEY ARE BUILDING
THE PROJECT WITH YOU
GIVE THEM A MAGIC OBJECT, AND GIVE THEM A
HUNDRED IF YOU CAN
MAKE IT SOCIAL IN THE NET
AND TELL EVERYONE, TELL STORIES
TO LEAD A MOVEMENT, …
102
103. Thank you very much
www.unoentrecienmil.org
@unoentrecienmil
jose@unoentrecienmil.org
103