The document outlines a 2-day workshop titled 'igniteyour' focused on storytelling in education, marketing, and public speaking, scheduled for May 31st to June 1st in Berlin. It emphasizes the significance of storytelling in conveying values, building emotional connections, and enhancing public speaking skills, illustrated through examples such as Barack Obama and brand narratives. Participants will receive training, feedback, and resources to develop their storytelling abilities and apply them in their respective fields.

1. igniteyour
Berlin 31st May - 1st June
Discover Storytelling in
Education, Marketing and Public Speaking

2. One of the hotel
receptionists decides to
go downstairs and find
out where that noise was
coming from.

3. Her pupils dilate as she
sees him aligning 50
barrels of gasoline to
the detonator in his
hand…

4. Frightened, she
screams out loud:
“Do you want to have
us all killed?

5. He turns to her and says
with a cheeky grin:
No, no, no…
I just want the world to
hear my story…

6. Making our story heard...
That sounds easier than it sometimes is; Storytelling
has been around for centuries and it is something we
experience every day Fairytales are not just
entertainment, but they convey a set of values and
experiences

7. The power of Storytelling...
Barack Obama is one of the most gifted public
speakers in the world, in great part because of his
ability to transmit values to his audience through
stories; and the story behind the Banana
Republic brand and its founders made a
considerable difference in making it so popular.

8. We invite you to a 2-day workshop where we will
discover the power of storytelling and its application in
three key sectors of activity - Education, Marketing
and Public Speaking.
The workshop is aimed at equipping you with the creative
and delivery skills needed to awaken the wonderful
stories and the awesome storyteller within
you…
Giovanni Jaerisch Alex Glod
igniteyour
with

9. 1 2 4
Applying
Storytelling in
science
education
Transmitting
moral values
through
stories
Simplifying
complex
concepts and
definitions
Learning
experiences
based on
stories
3
Storytelling in Education

10. v
The valueThe Customer The Marketer
Storytelling in Marketing
Being the fastest or cheapest in a market is often not
enough anymore. Markeitng is more than ever about
emotions, lifestyle, and stories; It‘s about establishing a
relationship between yourself, your product, and your
customer.

11. In times of challenge
and fear, people are
in need of hope and
of a story and vision
about what the future
might be and about
their role in it.
It sometimes takes a
single spark to light a
huge fire. A well
crafted story could
ignite the flame
waiting to burn in
your audience.
Not manipulation, but
the art of making your
point and inspiring
trust in your audience
through your own
authentic story and
motivation.
Storytelling in Public Speaking

12. your Hosts
Passionate Storyteller and Writer from Romania, Alex is an
explorer of the world, looking to discover the beauties that the
world holds in every plant, animal, human, country, mountain,
river or ocean, and frame them in stories worth sharing.
http://storytellingcardgame.wordpress.com/
Alex Glod
A modern Marco Polo seeking the spices of life,
sharing them in unique interactions, an independent
Coach, Facilitator, Storyteller, passionate about
serving people in their development. Giovanni Jaerisch

13. igniteyour
W here:
Price:
W hen:
Application: Apply here!

14. igniteyour W hat comes with the
package?

15. igniteyour W hat comes with the
package?
Creating stories and
practicing storytelling
Constructive
feedback from the
group and the hosts
Designing a plan for
implementing
storytelling in your field
of interest

16. Learning and
follow-up manual
Access to online
resources
Membership in our
online community
of storytellers
igniteyour W hat comes with the
package?

17. igniteyour W hat comes with the
package?
Alex Glod Giovanni Jaerisch
…and all of our passion and
dedication to offering a powerful
learning experience.
Hope to have you
on board!
Apply here!