purechannelapps Limited delivers innovative, revolutionary and channel-focused web- and app-based solutions that help vendors – be it hardware manufacturers, software editors or other suppliers – better influence and collaborate with their channel partners and intermediaries. socialondemand is a revolutionary patent-pending web-based tool from purechannelapps™ that enables vendors to seamlessly deliver social media content to end-users via their channel partners’ social media presence.

1. purechannelapps:
socialondemand: THROUGH PARTNER amplification
newsondemand: TO PARTNER e-communications
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Presented by:
Chris May Advisor

2. Background
• purechannelapps™ incorporated in 2011
• socialondemand®: social media amplification software
• newsondemand: dynamic and targeted e-communications
• Selected customers:
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3. socialondemand
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4. Why drive demand? Why influence?
Empowered tech buyers are two-thirds
into the buying cycle before engaging sales
Forrester Research
73% of IT executives are influenced by social networks
in decision making
Socialcast
60% of business decision makers say
branded content helps them make better product decisions
Socialcast
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5. NEW: Social Media amplification via channel partners/ employees
1. Brands inputs
news items (and
tag them)
2. Partners receive the news,
log in, view/ edit/ post the items 3. The news items are
The posts are published automatically on the partners’
social network(s), if they have selected this option.
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posted on the partners’
social network(s)
4. Their followers (buyers)
read the posts, click on
the links and call their
partners!

6. The results
• Brand messages can reach much wider audiences, as
you can leverage your sales teams, channel partners (all
types), alliance partners and other brand advocates.
• Content reaches those that count – the ‘consumers’ -
through those who can actually sell the ‘sales staff/ sales
partners’.
• Easy for partners to participate (3 clicks: email to post)
• It empowers the ‘through’ partners with content (closer
engagement with the brand and more socially active)
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7. Case study – Microsoft
A very staged approach:
• Initial 30-day trial
• Rolled out to 300 partners (out of 30K) in the UK and few content categories
• Moving to more partners, more BUs, more countries
Great results: (as of 25/03/14)
• 260 reseller users have added 918 social media accounts (3.5 acct per user)
• Reaching out to 146,000 followers/ friends/ contacts (560 per user)
• 395 posts (so far) generated 170K clicks (short urls) and 5.5K likes/ retweets
• Click rates of up to 19% experienced! (average 2.9%)
Great feedback from partners:
• “I repost the content to our LinkedIn accounts, and the groups we follow. We get
really good feedback, and I personally love being able to share good quality,
relevant content consistently” - Trinity Expert Systems
“For us, the SocialOnDemand platform is a positive sign from Microsoft that they care about the
partners and are making a positive contribution to build a sustainable and valuable business for
them.” - Cloudamour Ltd (a Microsoft Partner)
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8. newsondemand
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9. The challenges with traditional e-communications/ newsletters
• Response rates to ‘push’ email communications are declining
• Partners receive news they do NOT want
• Partners receive too many emails/ newsletters
• Newsletters are expensive, especially if in multiple languages
• Newsletters are never on time (articles are always old)
• Difficult to restrict access to some news
• Difficult to synchronise newsletters and news on the portal
• Difficult to deliver relevant, timely and targeted content
• Difficult to main a (targeted) database of contacts
• This applies to employee AND customer newsletters
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10. newsondemand – Step 1 – Users set their comms preferences
Users can set their
communications preferences
per product lines and types of
news (and choose the
frequency of their comms)
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11. newsondemand – Step 2 – Users receive their newsletters
Partners receive templated emails
with the news items they want to
receive and when they want to
receive them.
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No HTML coding required. All done
by the system (auto-fitted), based
on user preferences AND vendor
requirements (articles for specific
partners, tiers, specialisations,
geos and languages).
Articles can be seen on the partner
portal (if applicable), in real-time.
Again no HTML coding required.

12. The results
• News are targeted, hence significant/ unusual high open/ click rates.
• Newsletter creation costs reduced – no HTML required. All specific/
user versions created by the system on the fly.
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13. Thank you.
Chris May
Advisor, purechannelapps
chrism@purechannelapps.com
650-576-3989
@purechannelapps
http://purechannelapps.com/uploads/infographic_socialondemand_PCA.pdf
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