The document discusses the cultural sociology perspective on vintage design, highlighting its influence on various sectors including fashion, tech, and lifestyle. It emphasizes the idea that commodities carry cultural significance and explores why vintage items resonate with consumers. It references fashion designers such as Huishan Zhang and suggests a return to origins in luxury fashion as a path to the future.

1. Vintage: A Cultural Sociology Point Of
View
The way to the future
-Elsa Zhang zheurbanshadwo.com

2. Vintage influence design of recent years'
trends… (Elsa Zhang zheurbanshadow.com )

3. Not only on Fashion, but also design, tech…
(Elsa Zhang zheurbanshadow.com )

4. …and lifestyle
I LOVE HIPSTER
(Elsa Zhang zheurbanshadow.com )

5. From a cultural perspective, the production of commodities is
also a cultural and cognitive process: commodities must be not
only produces materially as things, but also culturally marked
as being a certain kind of thing.
(Appadurai, 1997)
(Elsa Zhang zheurbanshadow.com )

6. Where does the thing come from and who made it?
What are the recognized ‘ages’ or periods in the thing’s ‘life’
and what are the cultural markers for them?
(Kopytoff, 1986)
(Elsa Zhang zheurbanshadow.com )

7. WHY WE
Fall iN LOVE
all iN
with
VINTAGE
?
(Elsa Zhang zheurbanshadow.com )

8. “Luxury must go back to the origin to create a
poem you can wear”
(Elsa Zhang zheurbanshadow.com )

9. Huishan Zhang (Elsa Zhang zheurbanshadow.com )
Hui shan Zhang : China, NewZealand, Paris, London(Central Sanit Martin); first
Chinese to win Deutsch Bank's desinger award. Christian Dior ,Hussein
Chalayan;Chian Fashion Designer of the year.A poem you can wear -by Mango

10. SuZh
o
ou
Suzh s e m br u
en oider
gard y
s uz hou
Arc
(Elsa Zhang zheurbanshadow.com )

11. Chinese Lace
(Elsa Zhang zheurbanshadow.com )
If we are allowed to compared fashion clothing with poetry, hushan zhang's works are
undoubtedly a rhyming poem with a taste of the ancient Chinese,beneath the surface of
modern western poetry lies the rhythmic beauty of classical eastern poetry.- Numero

12. inspiration/origin
(Elsa Zhang zheurbanshadow.com )

13. (Elsa Zhang zheurbanshadow.com )

14. Fashion, luxury must go back to the
origin,or it is also the way to way
futrue?
(Elsa Zhang zheurbanshadow.com )
thank you for your attention!