This document discusses the relationship between architecture and fashion. It notes that while architects in the Modernist Era rejected influences from fashion, fashion designers began following architectural principles and functionality. In the contemporary era, architecture and fashion have become more closely linked due to social, technological, and global influences. However, there is a concern that fashion trends could threaten architectural integrity if architecture is designed to be "fashioned" rather than remaining "fashionable" by operating within the fashion system while still maintaining its functional and conceptual qualities. The research aims to explore this relationship between architecture and fashion in different eras through a comparative analysis.

1. Samuel Ideozu

2. Fashion
Styles and customs at a given time.
Commonly used to describe popular clothing style
Roots from Latin word facia meaning a particular
make or shape (Kawamura, 2005, p. 3)
It is MOMENTARY, imagery,
Fashion constructs DESIRE

3. Architecture
Roots from Greek word arkhitektonike
The art and science of designing and constructing
It is an Experiential, Critical, and Interpretative
occurance (Colomina, Pallasmaa, Giedion, etc.)
It is MONUMENTARY, conceptual, ideological,
philosophical…..
Architecture constructs ideology

4. Aims
The purpose of this research is:
 to explore the relationship between
Architecture and Fashion in:
 Modernist Era,
 Contemporary Era,
and
 Via a comparative catalogue

5. Motivations and Significance
 Theoretical Aspects
Vast literature and image on fashioned architecture and
architectured fashion, but little emphasis on inner / outer
harmony of the structures
Catching up with the contemporary design trends / issues
as a practicing architect

6. Motivations and Significance (Cont.)
 Most of the literature, exhibitions, and designers on
the issue explores the parallel practices and sound it
is inevitable for these two disciplines to develop
separately
 If this is the case, do we need to practice more
transformable, changeable, mobile, modular spaces?
 What about the eternity of the architecture through
his designs?

7. Summary 1
 Architecture and Fashion interaction origins
from the body, ornament and dressing.
 While the architects in the Modernist Era rejected
fashion, fashion designers followed the
architectural principles and functionality
 Fashion than found its way into architecture
through the concept of glamour

8. Summary 2
 The social, technological and global influences
of the contemporary era brought Architecture
and Fashion closer not only from the point of
view of design and advantages, but also in terms
of disadvantages and threats for architectural
integrity, suggesting solutions to overcome
these burdens

9. Summary 2
 Architecture in itself is conceptual, as it operates
at the intersection of culture, space, shape and
form of a given society
 Fashion is a consumer product operating
through (especially) female clothing

10. Dissertation Question
 On these grounds, given the close relationship
between Architecture and Fashion, : can
architecture be fashionable rather than being
fashioned? In other words, can architecture
operate in the fashion system without forgoing
its qualities of form, function, material, program
and harmony with the dwelling?

11. Findings 1
 Architecture can still be fashionable and protect its
quality of ideology and represent intellectuality and
sophistication of the society in which it operates by
using communication technology not as a tool of
commercialism but as a tool of advocating the
principles of good architecture and good design,
rather than rejecting the global reality of populist
culture and mass consumption.

12. Findings 2
 Architecture can still be fashionable and protect
its quality by avoiding the cut and paste culture
and producing original designs and thoughts.

13. Findings 3
 Architecture can still be fashionable and protect
its integrity by campaigning slowing down
design (and mainly fashion) instead of speeding
up architecture. As Okpokiri (2009) puts it, using
more wisdom and less technology would
certainly help architecture to be fashionable
rather than being fashioned

14. THANK YOU