Socialmediaplan
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UNM Valencia Campus Social Media Plan outlines strategies to engage, educate, and empower the campus community through social media. The primary audience is Valencia Campus students, with secondary audiences of faculty, staff, alumni, and local community members. Goals are to demonstrate academic uses of social media, monitor changing platforms, and integrate promotions. Action steps include developing a Facebook posting plan, using social media in instruction, and monitoring Twitter. Evaluations will track Facebook metrics, survey faculty on instruction effectiveness, and compare website analytics.
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- 2. Product/Service • Engage o Face-to-face, virtually • Educate o Instruction/classes/reference • Empower o Use information
- 3. Audience • Primary o VC Student • About 2600 individuals (33% Male, 67% Female) • 56% Part time students • 500 High school • Average age is 27 • Secondary o UNM VC faculty o UNM VC staff o VC Alumni o UNM students attending VC o Valencia County Community
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- 7. Action Steps • Use social media in library instruction o Pininterest o Glogs o Livebinder
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- 11. Evaluations • Survey faculty from instruction classes that have used social media for perceived effectiveness.
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