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P(x) ad agencies Bangalore
Address: 95/4, Koutilya, MES Colony, 3rd Cross, Konena Agrahara, HAL Airport Arriva
Phone: 080 4091 0707 Mobile:+91 9341933878
E-mail: ajeesh@pofx.in Website: www.pofx.in
Do we have to
CHANGE
Transaction
Product
Price
Place
Promotion
People
Physical
Evidence
Traditional
Marketing
Relationship
Awareness
Interaction
SatisfactionCollaboration
Co-Creation
Future
Bright
A lot of this change
can happen through
Internet
Why Net
Net Facts
• 25% of retail stock trades now taking place on the
Internet. (2008 US)
• US consumer spending on online retail purchases
during 1998 holiday season is $8,200,000,000
• Bank's cost to process an in-person transaction:
$1.07 Bank's cost to process an Internet
transaction: $0.01
Net Predictions
• One third of the global population will use net-- by 2013
• Online purchases will become $16 trillion, by 2013.
• Checking emails and searching information using search
engines are the two most popular reason cited by almost 3
in 4 urban Indians.
• Global Internet advertising will reach over $100 billion in
2013
Indian Net Users
• Users : 81,000,000
• Penetration : 6.9 %
• Growth in last decade : 1,520.0 %
of entertainment
and communication
mediums into a
hand held box
Catalyst
Most Powerful
advertising
according to
US student
internet users
On the Net !
Smarter Kitchen
Netizen
Intersections
Crowded
Intersections
Book without pages but
a lot of faces
• Share
– Video
– Photos
– Opinions / Links
• Communicate
– Private (Messages)
– Public (Discussions)
• Entertainment
• Brand Pages
• A medium to interact with our customers
• Publish new product launches / Offers
• New outlet launches
• Get the feedback from the customers
• Get closer to the Tablet PC Generation
• A brand relationship with the customer
• A good PR Tool
An arena to meet like minded
enthusiasts
Special Offer for fans and community
members
Use of PSK products and preparation
of special recipes. These are to be
published in Facebook
Customers can submit their recipes
and selected will be published
New kitchen trends are to be
discussed through FB page
25000 People die every day of hunger…..
If our fans wish to support a few hungry men, we
will support them with a kitchen.
Brand equity and emotional attachment created
will be unimaginable. These stories will be
published online through FB & YouTube
Showcase your kitchen to the world with
your family
• Broadcast their videos
• Share the links
– Through FB or Orkut
– Through Sites, Blogs & Micro Blogs
Ads
Old Ads
Documentaries
Corporate Brand Building
• Recipe of the week:- Preparations guide
• Customer Recipe:- Present your videos, you
will be online through p(x) channels and pages
• Real stories of customers and their Cook &
Express stories with p(x) will be published
through this channels
• This will be linked to FB pages and blog
• Your Cook and Express story: How did you
cooked and expressed your love tour loved
ones
• This will have a viral effect through net
• Immense amount of word of mouth will be
created
– Eg: Save the tiger campaign
• ‘Prestige cares for us and society’
• Emotional connection, goodwill and brand equity
will be strengthened
Twitter can do all the functions as FB but
through a 140 character. Twitter needs help
of an external blog for better effectiveness
Blog: A micro Web site that contains an online
journal with reflections, comments, and often
hyperlinks provided by the writer / Entity. Usually it
is a part of a website
• A mini dynamic website
• Direct posting of
unlimited text, images &
videos
• Highly customizable
• Improves our search
engine presence
• Lot of information can
be presented
Google map presence of all PSKs and retailers
will increase PSK visibility and customer
friendliness for the new generation
Brand creation possibility
Cook & Express your love activity: A BTL and
Online media intensive activity
Recent Parallel : Aircel NDTV Save Tiger
Campaign
P(x) ad agencies Bangalore
Address: 95/4, Koutilya, MES Colony, 3rd Cross, Konena Agrahara, HAL Airport Arrival Gate.
Phone: 080 4091 0707 Mobile:+91 9341933878
E-mail: ajeesh@pofx.in Website: www.pofx.in

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P(x) ad agencies Bangalore

  • 1. P(x) ad agencies Bangalore Address: 95/4, Koutilya, MES Colony, 3rd Cross, Konena Agrahara, HAL Airport Arriva Phone: 080 4091 0707 Mobile:+91 9341933878 E-mail: ajeesh@pofx.in Website: www.pofx.in
  • 2. Do we have to CHANGE
  • 5. A lot of this change can happen through Internet
  • 7. Net Facts • 25% of retail stock trades now taking place on the Internet. (2008 US) • US consumer spending on online retail purchases during 1998 holiday season is $8,200,000,000 • Bank's cost to process an in-person transaction: $1.07 Bank's cost to process an Internet transaction: $0.01
  • 8. Net Predictions • One third of the global population will use net-- by 2013 • Online purchases will become $16 trillion, by 2013. • Checking emails and searching information using search engines are the two most popular reason cited by almost 3 in 4 urban Indians. • Global Internet advertising will reach over $100 billion in 2013
  • 9. Indian Net Users • Users : 81,000,000 • Penetration : 6.9 % • Growth in last decade : 1,520.0 %
  • 10. of entertainment and communication mediums into a hand held box Catalyst
  • 11.
  • 12.
  • 14.
  • 15. On the Net ! Smarter Kitchen
  • 18. Book without pages but a lot of faces
  • 19. • Share – Video – Photos – Opinions / Links • Communicate – Private (Messages) – Public (Discussions) • Entertainment • Brand Pages
  • 20. • A medium to interact with our customers • Publish new product launches / Offers • New outlet launches • Get the feedback from the customers • Get closer to the Tablet PC Generation • A brand relationship with the customer • A good PR Tool
  • 21.
  • 22. An arena to meet like minded enthusiasts
  • 23. Special Offer for fans and community members
  • 24. Use of PSK products and preparation of special recipes. These are to be published in Facebook
  • 25. Customers can submit their recipes and selected will be published
  • 26. New kitchen trends are to be discussed through FB page
  • 27. 25000 People die every day of hunger….. If our fans wish to support a few hungry men, we will support them with a kitchen. Brand equity and emotional attachment created will be unimaginable. These stories will be published online through FB & YouTube
  • 28. Showcase your kitchen to the world with your family
  • 29.
  • 30. • Broadcast their videos • Share the links – Through FB or Orkut – Through Sites, Blogs & Micro Blogs
  • 32. • Recipe of the week:- Preparations guide • Customer Recipe:- Present your videos, you will be online through p(x) channels and pages
  • 33. • Real stories of customers and their Cook & Express stories with p(x) will be published through this channels • This will be linked to FB pages and blog • Your Cook and Express story: How did you cooked and expressed your love tour loved ones
  • 34. • This will have a viral effect through net • Immense amount of word of mouth will be created – Eg: Save the tiger campaign • ‘Prestige cares for us and society’ • Emotional connection, goodwill and brand equity will be strengthened
  • 35. Twitter can do all the functions as FB but through a 140 character. Twitter needs help of an external blog for better effectiveness
  • 36. Blog: A micro Web site that contains an online journal with reflections, comments, and often hyperlinks provided by the writer / Entity. Usually it is a part of a website
  • 37. • A mini dynamic website • Direct posting of unlimited text, images & videos • Highly customizable • Improves our search engine presence • Lot of information can be presented
  • 38.
  • 39.
  • 40. Google map presence of all PSKs and retailers will increase PSK visibility and customer friendliness for the new generation
  • 41. Brand creation possibility Cook & Express your love activity: A BTL and Online media intensive activity Recent Parallel : Aircel NDTV Save Tiger Campaign
  • 42. P(x) ad agencies Bangalore Address: 95/4, Koutilya, MES Colony, 3rd Cross, Konena Agrahara, HAL Airport Arrival Gate. Phone: 080 4091 0707 Mobile:+91 9341933878 E-mail: ajeesh@pofx.in Website: www.pofx.in