This document discusses social web analytics tools and examples of how companies have used them. It defines social web analytics as using search, indexing and semantic analysis to compile data about brand conversations online in order to identify trends and determine engagement opportunities. It then describes several social media monitoring tools like BlogPulse, SocialMention, Radian6 and Collective Intellect and how they can help companies listen to conversations, measure sentiment, and engage with consumers. The document provides examples of how Crocs used Radian6 to identify brand communities and Pepsi used Collective Intellect to analyze the success of their Super Bowl ad campaign.