This document provides guidance on using social media, particularly Facebook and Twitter, for social and church engagement. It discusses choosing a social media leader based on communication skills rather than IT expertise. Facebook and Twitter are good for keeping in touch, sharing news and events, and interaction. The document outlines features and best practices for Facebook, Twitter, and social media engagement more broadly, including being interesting, encouraging, active, helpful and authentic. It provides tips for privacy, safeguarding, getting started with social media, and potential uses for different groups.
Pinteresting - All You Need to Know about Pinterest !Think Media Labs
This presentation will help you get introduced more deeply into Pinterest and how to create one, what Pinterest etiquette and shows examples with users experience about this new Social Media Channel.
Pinterest White Paper (Pinterest Specialists Question and Answer)Danny Denhard
The what, the way, the how guide for Pinterest. Tips for beginners, businesses and non profits.
Offers great insight into what makes a great pin, boards and offers real suggestions for success.
Includes question and answers from a journalist, communications director, community managers and company directors.
Promising Techniques Used By Social Media Savvy Funders [Webinar]Jereme Bivins
The slides, links, and resources referenced in the Philanthropy NY/Foundation Center webinar, "Promising Techniques Used By Social Media Savvy Funders," on November 29th, 2012.
Pinteresting - All You Need to Know about Pinterest !Think Media Labs
This presentation will help you get introduced more deeply into Pinterest and how to create one, what Pinterest etiquette and shows examples with users experience about this new Social Media Channel.
Pinterest White Paper (Pinterest Specialists Question and Answer)Danny Denhard
The what, the way, the how guide for Pinterest. Tips for beginners, businesses and non profits.
Offers great insight into what makes a great pin, boards and offers real suggestions for success.
Includes question and answers from a journalist, communications director, community managers and company directors.
Promising Techniques Used By Social Media Savvy Funders [Webinar]Jereme Bivins
The slides, links, and resources referenced in the Philanthropy NY/Foundation Center webinar, "Promising Techniques Used By Social Media Savvy Funders," on November 29th, 2012.
Social media and prof boundaries (Diocese of Youngstown) Cindee Case
PowerPoint from the Diocese of Youngstown Parish Ministers Meeting, February 12, 2015 at Sacred Heart in Louisville -- facilitated discussion regarding Professional Boundaries and Social Media
Indian Social Media trend: Why Nonprofits, Academics, Informal sectors don't ...Sanjukta Basu
This is my presentation delivered at the workshop ‘Creating High Impact and Digital Initiative in India’ organised by ITHAKA with support from the Ford Foundation and assistance from the American Institute of Indian Studies, held from 8th to 10th Dec in Pride Hotel, Bangalore.
I was invited to talk about social media and web strategy for non profits.
You can find more details about the workshop here - http://wp.me/p1xyZ-FA
Tweetup Michiana Facebook Fan Page Tips & TabSite ToolMike Gingerich
Slides from the September 14, Tweetup Michiana Event in South Bend, IN where Mike Gingerich of Digital Hill Multimedia, Marketing Manager for Facebook TabSite, presented on why Facebook matters for businesses and how TabSite can be used to easily customize a fan page.
Massimo Burgio Social Media Policy AfriTech Kenya Summit NairobiMassimo Burgio
My presentation on Social Media Policies for the AfriTech Summit Kenya recently held in Nairobi http://www.afri-tech.com. More Social Media Marketing news, articles and presentations are available at Global Search Interactive's blog http://www.globalsearchinteractive.net
How The Internet Can Change Your Career PathKevin Hisko
Presentation at St. Clements School on how the Internet can be leveraged to change your career path. I discus the importance of personal branding and how both Twitter and Linkedin can be used to engage with professors and future bosses.
Bell Bajao Blog, Social Media Case StudySanjukta Basu
I recently prepared a social media case study on the web components of Breakthrough's multimedia campaign against domestic violence, Bell Bajao! This is a slide show of the study. A full text of the case study is available on India Social - http://www.indiasocial.in/case-studies/bellbajao/
Facebook101 personal usage for GCSC Education Encore CourseKristi Kirkland
Six week course on Facebook101 for personal usage put together for the Gulf Coast State College Education Encore.
Participants are at all different levels but for this class we are going to start at the beginning:
1) FB101 what it is - how to use it
2) Facebook privacy settings, social media ethics, time management & (custom banners if time) if not will roll it to another day...
3) Posting styles (tagging, linking, drop posts, hashtags, pictures, location tags)
4) Creating photo albums, loading videos, privacy settings & downloading
5) Creating Events, settings, inviting, hosting, privacy
6) Apps, Games & how to avoid FB scams
Questions during the course were asked and answered - we attempted to include all those in this slideshow presentation.
Facebook changes on a regular occurrence. Our office does this training seminar twice a year and have to make changes to our presentation each time.
If in doubt use the help feature and ask your question for steps.
Happy Social Media Connections!
Presentation by aussiehome.com coFounder and MD, Charlie Gunningham, on how to use the power of internet marketing in real estate.
Your own real estate site, plus Google, plus Facebook and Twitter, with enewsletters - the 'how to do it' is explained.
Loose Connections and the Strength of Weak Ties: How to Use Twitter and Blogs...Philip Mai
Loose Connections & the Strength of Weak Ties: How to Use Twitter & Blogs to Enhance Your Professional Academic Profile. This is a Twitter and blogging 101 for novice. The advice is meant for academics who are thinking about venturing online but it can be useful to other professionals as well. Please let me know what you think. I would love to hear your feedback and advice.
Social Media For Educators - Personal, Professional and Classroom ConsiderationsMass Marketing Resources
Participants in this workshop will be introduced to three social media platforms – LinkedIn, Twitter and Facebook. In the 2 hour hands-on training session designed for novice users, attendees will learn how social media can improve communication, help build and strengthen relationships and increase engagement with their audience.
Students will learn how to choose channels and HOW each platform may be used to integrate and share content.
They will also practice as follows:
LinkedIn: Participants will learn how to complete their profile using relevant keywords, titles and skills. They will learn how to post a status, include links to documents or URLs and share with other platforms and how to keep in front of their connections through periodic profile updates and status posts. They will build connections with each other and be able to organize contacts by applying tags. Attendees will pick two relevant groups (thought leaders in their area) to follow.
Twitter: Participants will learn how to tweet content in 140 characters or less, use URL shorteners like bt.ly, and attach photos. They will develop followers by adding each other and tweeting, retweeting and favoriting a message. They will learn how to group messages by using #hashtags and add followers to lists.
Facebook: Participants will learn how to establish levels of privacy for their individual profiles, how to add a cover images and find “friends”. If attendees will be establishing a group or organization page, they will learn how to post, share and mention content, upload images, link to URLS and monitor insights.
Social media and prof boundaries (Diocese of Youngstown) Cindee Case
PowerPoint from the Diocese of Youngstown Parish Ministers Meeting, February 12, 2015 at Sacred Heart in Louisville -- facilitated discussion regarding Professional Boundaries and Social Media
Indian Social Media trend: Why Nonprofits, Academics, Informal sectors don't ...Sanjukta Basu
This is my presentation delivered at the workshop ‘Creating High Impact and Digital Initiative in India’ organised by ITHAKA with support from the Ford Foundation and assistance from the American Institute of Indian Studies, held from 8th to 10th Dec in Pride Hotel, Bangalore.
I was invited to talk about social media and web strategy for non profits.
You can find more details about the workshop here - http://wp.me/p1xyZ-FA
Tweetup Michiana Facebook Fan Page Tips & TabSite ToolMike Gingerich
Slides from the September 14, Tweetup Michiana Event in South Bend, IN where Mike Gingerich of Digital Hill Multimedia, Marketing Manager for Facebook TabSite, presented on why Facebook matters for businesses and how TabSite can be used to easily customize a fan page.
Massimo Burgio Social Media Policy AfriTech Kenya Summit NairobiMassimo Burgio
My presentation on Social Media Policies for the AfriTech Summit Kenya recently held in Nairobi http://www.afri-tech.com. More Social Media Marketing news, articles and presentations are available at Global Search Interactive's blog http://www.globalsearchinteractive.net
How The Internet Can Change Your Career PathKevin Hisko
Presentation at St. Clements School on how the Internet can be leveraged to change your career path. I discus the importance of personal branding and how both Twitter and Linkedin can be used to engage with professors and future bosses.
Bell Bajao Blog, Social Media Case StudySanjukta Basu
I recently prepared a social media case study on the web components of Breakthrough's multimedia campaign against domestic violence, Bell Bajao! This is a slide show of the study. A full text of the case study is available on India Social - http://www.indiasocial.in/case-studies/bellbajao/
Facebook101 personal usage for GCSC Education Encore CourseKristi Kirkland
Six week course on Facebook101 for personal usage put together for the Gulf Coast State College Education Encore.
Participants are at all different levels but for this class we are going to start at the beginning:
1) FB101 what it is - how to use it
2) Facebook privacy settings, social media ethics, time management & (custom banners if time) if not will roll it to another day...
3) Posting styles (tagging, linking, drop posts, hashtags, pictures, location tags)
4) Creating photo albums, loading videos, privacy settings & downloading
5) Creating Events, settings, inviting, hosting, privacy
6) Apps, Games & how to avoid FB scams
Questions during the course were asked and answered - we attempted to include all those in this slideshow presentation.
Facebook changes on a regular occurrence. Our office does this training seminar twice a year and have to make changes to our presentation each time.
If in doubt use the help feature and ask your question for steps.
Happy Social Media Connections!
Presentation by aussiehome.com coFounder and MD, Charlie Gunningham, on how to use the power of internet marketing in real estate.
Your own real estate site, plus Google, plus Facebook and Twitter, with enewsletters - the 'how to do it' is explained.
Loose Connections and the Strength of Weak Ties: How to Use Twitter and Blogs...Philip Mai
Loose Connections & the Strength of Weak Ties: How to Use Twitter & Blogs to Enhance Your Professional Academic Profile. This is a Twitter and blogging 101 for novice. The advice is meant for academics who are thinking about venturing online but it can be useful to other professionals as well. Please let me know what you think. I would love to hear your feedback and advice.
Social Media For Educators - Personal, Professional and Classroom ConsiderationsMass Marketing Resources
Participants in this workshop will be introduced to three social media platforms – LinkedIn, Twitter and Facebook. In the 2 hour hands-on training session designed for novice users, attendees will learn how social media can improve communication, help build and strengthen relationships and increase engagement with their audience.
Students will learn how to choose channels and HOW each platform may be used to integrate and share content.
They will also practice as follows:
LinkedIn: Participants will learn how to complete their profile using relevant keywords, titles and skills. They will learn how to post a status, include links to documents or URLs and share with other platforms and how to keep in front of their connections through periodic profile updates and status posts. They will build connections with each other and be able to organize contacts by applying tags. Attendees will pick two relevant groups (thought leaders in their area) to follow.
Twitter: Participants will learn how to tweet content in 140 characters or less, use URL shorteners like bt.ly, and attach photos. They will develop followers by adding each other and tweeting, retweeting and favoriting a message. They will learn how to group messages by using #hashtags and add followers to lists.
Facebook: Participants will learn how to establish levels of privacy for their individual profiles, how to add a cover images and find “friends”. If attendees will be establishing a group or organization page, they will learn how to post, share and mention content, upload images, link to URLS and monitor insights.
For their final project, second semester Northern Virginia Community College Composition students (ENG 112) work in groups to create presentations that introduce, analyze, and draw a conclusion about a significant American cultural artifact, (a trend, a celebrity, or anything that significantly impacts American culture). Students work together to build a persuasive argument using a combination of text, multimedia, and visual design. Students develop a claim about the negative or positive impact of the artifact on the demographic of American culture it affects. Alternatively, students may discuss what the artifact says about our culture.
These students are asked to explore a cultural artifact and determine its significance and/or role in our society. Students are encouraged to present their findings using any media they wish to implement.
Strategic Leadership and Social Media For Social GoodMichelle Johnson
Notes from the Strategic Leadership and Social Media for Social Good Workshops on Friday, July 24, 2009, hosted by the University of Richmond, Jepson School of Leadership Studies
Social media marketing strategy for churchesDunham+Company
Presented on September 29th, 2010 at the Kingdom Agenda Conference in Dallas Texas. Presentation gives a basic overview on Social Media and a plan for how churches should approach it, along with specific applications to engage with people and a list of tools to use.
Social Media, Ethics and Professional EducationJohn Gavazzi
This is my portion of a presentation at the American Psychological Association's convention in Toronto in 2015. In it, I review: the importance of social media for your professional mission, learn how to enhance online education, and creating professional versus personal boundaries on the internet. The talk focuses on the use of Twitter, podcasting, YouTube, and Blogger/WordPress.
This workshop will help administrators of the John E. Fogarty Internal Center's AIDS International Training and Research Program (AITRP) explore options for using social media to connect to program alumni. Farra Trompeter will provide an overview of ways organizations use online communications to keep audiences engaged around the world, and will discuss ways to connect with fellows to strengthen future research collaborations that address global health needs.
Debunking Social Media Myths - A Guide for Media ExecutivesNeil Foote
Neil Foote, a veteran media executive and journalism professor at the Mayborn School of Journalism, sheds insights on how to create a social media strategy for your newspaper, television or radio station or website.
Social Media for Realtors by Karen KefauverKaren Kefauver
Social Media can Help Realtors - How to Gain a Marketing Advantage
You'll learn:
• Overview of top social media networks and their key features, social media trends (as of June 2012)
• Examples of how Realtors are using these networks successfully
• Time saving tips for using social media
Similar to Social success - the keys to engaging people on Twitter and Facebook 28 April 2012 (20)
Being religious in digital culture medialit 2019Bryony Taylor
A talk reflecting on the changes to social media over the last 12 years and how I as first a lay person and then as an ordained priest have flexed and grown in my use of social media over that time. This presentation was given at Medialit 2019 at Cranmer Hall, Durham.
The Risen Christ appeared to his disciples and said...Bryony Taylor
A summary of my sermon which can be read in full here: http://bryonytaylor.com/2013/04/07/easter-sermon-john-2019-31-peace-be-with-you-as-the-father-has-sent-me-so-i-send-you/
Created with Haiku Deck, the free presentation app for iPad. Learn more and get Haiku Deck: www.haikudeck.com
Developing an online identity - some tipsBryony Taylor
This presentation provides some ideas to get you started in developing an online identity. It includes some tips on how to get the most out of the professional networking site 'LinkedIn'.
2. Seeing Social Media in action
http://www.youtube.com/watch?v=GkHNNPM7pJA
http://bryonytaylor.com
3. Who should lead the use of social
media in your church or
community?
Social media is about PEOPLE not
computers, so pick a good communicator
rather than an IT expert – it’s like the
difference between a mechanic and a
driving instructor
http://bryonytaylor.com
4. 1 in 3 people are on Facebook!
50% of UK pensioners are on Facebook
Facebook is good for:
• Keeping in touch
• Sharing news stories and media
• Organising events
• Interaction and discussion
http://bryonytaylor.com
5. What you need to know about
Facebook:
• Individuals have profiles and organisations have
pages
• Your personal Facebook profile has nothing to do
with the pages you create and manage
• The new timeline means you have more control
over who sees what
• The new timeline is an opportunity to share your
personal or your church’s history – including
milestones like when you were baptised etc.
• Facebook Groups are useful for a closed group of
people – eg. a worship team
http://bryonytaylor.com
6. How does Twitter work?
http://www.youtube.com/watch?v=oWCaXXKcHWE
http://bryonytaylor.com
7. The Pope tweeted through Lent!
Good for:
• Breaking news
• Building a network
• Asking questions
• Sharing pithy statements/quotes
• Discipleship eg:
http://storify.com/richardlittleda/cro
wdsourced-wisdom-on-
prayer/slideshow
http://bryonytaylor.com
9. What you need to know about Twitter:
• Everything on Twitter is public – it’s like being able to
text the whole world!
• You choose who you follow – so don’t follow boring
people!
• Conversations take place using hashtags – popular
example is #bbcqt – if you follow a hashtag you’ll see
ALL tweets containing that word, not just the tweets of
those you follow
• You can search Twitter to see if people are talking about
a certain topic and find trending topics
• Many tweets are sharing a link to an interesting article,
image or video
http://bryonytaylor.com
10. Before you start using Twitter or
Facebook for church activities:
• Decide WHY you want to use
social media – write down some
aims
• Decide WHO will look after the
social media accounts (more
than one person)
• Decide HOW you will evaluate
success/progress
• COMMUNICATE your plans
clearly with the wider
community & PRAY
http://bryonytaylor.com
11. Principles of good engagement:
• Be interesting
• Be encouraging
• Be active
• Be helpful
• Be authentic
http://bryonytaylor.com
17. Things to do to keep engagement on your
social media:
1. PLAN what you will say:
• Fill a calendar ahead with key
public, local and internal
events & consider what you
could share on FB and/or
Twitter
http://bryonytaylor.com
18. Things to do:
2. SCHEDULE what you can:
• Use a tool such as
hootsuite.com to write updates
that are then set for certain
times and dates
http://bryonytaylor.com
19. Things to do:
3. Have REGULAR features
• For example, share an
inspirational bible verse every
Monday, something funny
every Friday etc.
http://bryonytaylor.com
20. Things to do:
4. Aim to post something at least
once a day (not always you
speaking – retweet or share
someone else’s content as well).
Have a team looking after the
accounts who all know what the
plan is and make sure you check
your accounts every day.
http://bryonytaylor.com
21. Things to do:
5. ENCOURAGE discussion,
sharing and comments – ask
people to share pictures,
thoughts, ideas and ALWAYS
respond to any feedback.
Content should be 20% you and
80% others.
http://bryonytaylor.com
22. What about privacy?
• Never think anything
you put online is
private
• You can moderate
comments on
Facebook etc.
• You are responsible
for what you share
online
• You control your own
privacy online – each
site has settings that
you control http://bryonytaylor.com
23. What about safeguarding?
• Follow the rules of the • Use your own child
site you’re using, eg. protection policy –
Facebook users must reporting suspicious
be over 13 activity in the normal
• Always get permission way
to share photos/video
– easy way around
this is to get people to
upload their own
photos/videos!
http://bryonytaylor.com
24. My 3 golden rules:
Don’t be afraid!
Go for it, don’t be timid, you just
have to give it a try.
Don’t be stupid!
Don’t write anything you’d be
embarrassed for a loved one or your
boss to read!
Be yourself!
Be authentic, people can spot a fake.
http://bryonytaylor.com
26. Scenario 1:
Jenny just had her little boy baptised at
your church. She comes to your mothers
and toddlers group but not to church
services. She uses Facebook and can access
it on her phone.
How could you engage her through social
media?
http://bryonytaylor.com
27. Scenario 2:
You are running an Alpha course at church.
A number of the participants use social
media.
How could you use social media both to
advertise the course and keep in touch with
participants?
http://bryonytaylor.com
28. Scenario 3:
You have a board at the back of church
where people can put prayer requests.
How could you bring this into the 21st
century using social media?
http://bryonytaylor.com
29. Tips for getting started
• Don’t run before you can walk
• Find out where people are – who in your
church is using social media?
• Go where your congregation and
community are
• Use what you’re comfortable with
• If possible get a current user to manage
your social media accounts
• If you set up a social media account be
sure someone is responsible for it – you
can’t create something and then leave it
http://bryonytaylor.com
30. Tips for getting started
• Once you have accounts, put links on
your church noticeboard, posters and on
your newsletter
• Encourage visitors to go to your social
media accounts (blog, twitter, facebook)
• Consider how you can use your social
media with different groups you run at
church – eg. Mother and toddler groups,
Alpha etc.
http://bryonytaylor.com
32. Thanks! Keep in touch! http://bryonytaylor.com
I’m @vahva on Twitter
bryony.taylor@gmail.com
http://www.newmediacentreofexcellence.org.uk/re
gionaltraining
http://bryonytaylor.com
33. Image acknowledgements
1. Monkey by coxy on Flickr Flickr
2. Change by CPCBrass on Flickr 13. Privacy by The Incredible how on
3. Social Media collage by Flickr
Kdonovan_gaddy on Flickr 14. Guard by Splutterbug on Flickr
4. Tools by zzpza on Flickr 15. Child by Leonid Mamchenkov on
5. Web by puliarf on Flickr Flickr
6. Tortoise by Mr. Thomas on Flickr 16. Dinner table by Orphan Jones on
7. Why by openpad on Flickr Flickr
8. Mobile phone by Rakka on Flickr 17. Prayer by bhsher on Flickr
9. Facebook by Thos003 by Flickr 18. Start by Pobre.ch on Flickr
10. Twitter by Rosaura Ochoa on Flickr
11. Journal by Curtfleenor on Flickr
12. Notice boards by Ingy the Wingy on
http://bryonytaylor.com