The document discusses social shopping and how it has evolved. It outlines the key factors in the social shopping process - why, what, when, where, and how people shop socially. It also examines the different tools that facilitate social shopping decisions and how merchants can leverage social features on their own sites to engage customers.

1. Social
Shopping
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2. h3p://scicada.com
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3. h3p://scicada.com
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4. h3p://scicada.com
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5. h3p://scicada.com
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6. Now What?
Look
at
the
basics
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7. h3p://scicada.com
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8. Shopper: decisions, decisions, decisions
Why
How
What
When
Where
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9. Why?
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10. Six biases
Source:
Psychology
of
Social
Shopping
PresentaJon,
Paul
Marsden,
Social
Commerce
Today
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11. What?
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12. Where?
Online
Merchant
Site
Social
Network
Third
party
site
Offline
In
Shop
Around
Shop
City
Level
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13. When?
Shopping
Seasons
Product
Lifecycle
Discounts
Period
Special
Deals
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14. How?
 Cash
or
Credit
 Financing
 Coupons
and
Loyalty
points
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15. Group
Sales
Sites
Reward
Recommend.
Systems
Networks
Deals
Review
Aggregators
Networks
Shopping
Shopping
CommuniJes
Search
Shopping Facilitators: the helping hand
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16. Shopping Communities - www
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17. h3p://scicada.com
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18. h3p://scicada.com
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19. h3p://scicada.com
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20. h3p://scicada.com
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21. h3p://scicada.com
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22. Shopping Communities - mobile
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23. h3p://scicada.com
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24. h3p://scicada.com
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25. Deals & Deals Aggregators
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26. h3p://scicada.com
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27. h3p://scicada.com
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28. h3p://scicada.com
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29. Reward Systems
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30. h3p://scicada.com
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31. Group Sales
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32. h3p://scicada.com
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33. Reward Systems
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34. h3p://scicada.com
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35. Recommendation Networks
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36. h3p://scicada.com
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37. Review Networks
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38. h3p://scicada.com
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39. Shopping Search
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40. Decision making facilitated
Why
• Social
Networks
• Shopping
CommuniJes
What
• Shopping
CommuniJes
• RecommendaJon
networks,
Review
Networks
• Shopping
Search
When
• Deals
Aggregators
• Group
Buying
Where
• Group
Buying
• Shopping
CommuniJes
How
• Deals
Aggregators
• Reward
Systems
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41. So, what tools is the Merchant left with?
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42. Community Features
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43. h3p://scicada.com
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44. Shopping Widgets
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45. Shopping inside Social Networks
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46. h3p://scicada.com
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47. h3p://scicada.com
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48. Review Features
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49. Recommendations Features
I.
Personalized
recommendaJon
II.
Social
recommendaJon
III.
Item
recommendaJon
IV.
A
combinaJon
of
the
above
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50. h3p://scicada.com
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51. Build
a
web
of
trusted
peers
Expand
reach
and
Achieve
Network
internalize
Effect
for
its
users
sociality
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52. Questions?
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