ITC partnered with Indian farmers for close to a century through initiatives like e-Choupal to provide farmers access to information technology. ITC now works to empower rural communities through creating livelihoods, investing in rainwater harvesting, supporting women entrepreneurs, and improving school infrastructure, impacting nearly 3 million villagers. Mahindra & Mahindra's K.C. Mahindra Education Trust was established in 1953 to promote education across income levels through scholarships, financial assistance, and recognition. The Trust provides over Rs. 7.5 Crore annually in grants and scholarships and aims to increase support for its Nanhi Kali project for underprivileged girls from 3,300 to 10,000 over 2 years.